Overheated World Cup fans receive ice-cold treat
14-7-2014
Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..
Limited editions beer cans for Tomorrowland
14-7-2014
For the 10 year anniversary of Tomorrowland, the festival created 10 limited edition Belgian beer cans. Each can symbolises a milestone of the existance of Tomorrowland, that is displayed by the Mainstage of that year. Tomorrowland is one of the largest festivals of the world and takes place in the Belgian Boom. The limited edition beer cans can be collected via various supermarkets.
Drinking a cup of coffee in a folded paper cup together?
14-7-2014
Nescafe inspires readers to interact with those around them and share a mug of coffee. They constructed a newspaper advertisements equipped with two foldable mugs packed with instant coffee. The paper has been distributed throughout the Parisian metro system and transforms the quite time of reading a newspaper in to a shared activity! Created by the agency Geometry Global Paris for Nescafe France.
&Samhoud places is all about the summer
12-7-2014
From 13 July onwards &Samhoud places organizes a weekly ‘Feel Good Sunday Summer’ event on eight Sundays. Visitors can enjoy Happy Oysters, Street Style Fish and Gastronomical Burgers while listening to live music and DJ’s. The first ‘Feel Good Sunday package’ can be reserved for € 25,- and takes place from 12:00 till 17:00 o’clock.
Chocomel tastes best when it’s ice cold
11-7-2014
This week, our colleague Jelle came across these Chocomel flyers advertising its Ice Cold Cups. Chocomel uses these Cups to promote that the chocolate milk tastes best when it’s ice cold. The Ice Cold Cup is a special freezer cup, that keeps the drink ice cold.
AH starts with pilot thuisafgehaald.nl
10-7-2014
The Dutch retail chain ‘Albert Heijn’ started a pilot in cooperation with website ‘thuisafgehaald.nl’. ‘Thuisafgehaald.nl’ is an online platform that connects home cooks with people who don’t have the time to cook for themselves. In this way the website connects people in the same neighborhood and reduces waste at the same time. In one ‘Albert Heijn’ in Amsterdam, a Touch screen is placed, where people can find and order meals.
Roof-vegetable garden from restaurant Bolenius
10-7-2014
Restaurant ‘Bolenius’ grows its own vegetables on a roof-vegetable garden next to the restaurant. Chef and co-owner Luc Koster keeps in control of the quality of the vegetables this way. The vegetable garden also serves as a way to create more awareness among children about how vegetables grow and where they come from.
The Magical Tomorrowland bracelet
9-7-2014
‘Magical friendship bracelets’ as ticket and communication device at Tomorrowland. Tomorrowland is one of the largest dance-music festivals in the world. These bracelets will not only serve as ticket, but also as a way to connect with other visitors of the festival. At the press of a button, visitors of the festival will be able to send out Facebook friend requests and stay in touch with new friends. Take a look at the video to see how it works.
Overheated World Cup fans receive ice cold treat
9-7-2014
Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..
A patriotic beer fridge
8-7-2014
The latest promotional stunt from Canadian beer brand ‘Molson Canadian’ is testing the country’s patriotism with a special beer fridge. The fridge only unlocks when people sing the country’s national anthem, ‘O, Canada’, with perfect timing and passion. The fridge is released in honor of the 147th birthday celebration of the nation.