#BDOYL by Thrillist in East Village in NYC
25-6-2014
#BDOYL, which means ‘Best Day of Your Life’, has been organized on 21 June, the longest day of the year. Thrillist took over a dozen well-known locations around New York, mainly within the East Village, and transformed them into one-day-only experiences. The event focused on food, drinks and special surprise events that were kept secret until they happened. Although all the pictures at Twitter and Instagram with #BDOYL look great, we hope, besides this introduction video, for a movie showing the well-kept secret events! Maybe we can learn how to throw a different party than all the culinary parties in many Dutch cities this summer.
The Tomato Greenhouse at Best Kept Secret festival
25-6-2014
During the ‘Best Kept Secret Festival’ the Food Line-up introduced the ‘Tomato Greenhouse’ together with Crick’s (by Agro Care) and Jord, chef cook and owner of Smokey Goodness. During the weekend a stunning 10,000 fresh tomatoes from the festival greenhouse were processed. The combination of a catering-connector, grower and rugged barbecue chef was a great seasonal starter, especially for the winners of a fresh breakfast including Bloody Marys.
Opperdoezer Ronde potato on the menu
19-6-2014
To promote the special ‘Opperdoezer Ronde’ potato there was an event in the municipality of Medemblik last Saturday. Recently potatoes in general are negatively mentioned in the media as source of carbohydrates and starch that should be banned while dieting. This ban is unnecessary for the Opperdoezer Ronde and refuted by sufficient research. The potato has a protected designation of origin, which was granted by the European Union in 1996. A selection of professional athletes, nutritionists, growers and top chef Onno Kokmeijer (Ciel Bleu**) joined forces to get the Opperdoezer Round back on the menu.
A great way to celebrate Ruinart
18-6-2014
Exactly 250 years ago The House of Ruinart created the world’s first Rosé champagne. The House of Ruinart celebrates this anniversary with a ‘Ruinart Rosé Salon 1764 pop-up bar’ at The Goring Hotel in London. The private gardens of the historic hotel are the scenery for the dedicated pop-up bar. From mid June until 3 July, the guests of the Goring Hotel and Ruinart are transported back to the time the first Rosé champagne was created. Nice way to celebrate an anniversary and we know a couple of places in the Netherlands with sceneries perfect for a pop-up bar of my favorite champagne as well ;-). ^Marjolein van Spronsen
A summer camp for adults
18-6-2014
Active summer camps are mostly organized for children. For the adults who prefer an active holiday as well; the ‘Jackson hole run camp’ is a great example where an hotel and a sport coach work together to organize an active summercamp for adults. Hotel Terra and the Teton Mountain Lodge are hosting a multiday camp in the heart of the Mountains of Jackson Hole, Teton Village, Wyoming, with running coach Eric Orton for experienced runners who are looking for a challenge.
The oPhone makes you smell your pictures messages
16-6-2014
Imagine all the possibilities if you can ad smell to your posts as restaurant. That’s mouthwatering marketing! This seems possible with the oPhone. Watch the video to get some idea of the possibilities. All though we think that it will take a couple of years before we all can use this feature as standard ;-).
Orange cake as personal encouragement
15-6-2014
Hotel Theater Figi just made an orange cake for Parthen meeting service. Some hope that the Dutch team makes in to the quarterfinals of the EC!
Jopen Stephenson beer by Vomar
12-6-2014
To celebrate the opening of the renewed Vomar Supermarket the Haarlem based Jopen brewery created a special limited edition beer: Jopen Stephenson Beer. The Jopen Stephenson Beer is a blond beer with a refreshing taste and fruity hints from oranges. The beer resembles white beer a bit, contains wheat and oats and has a mild ‘hoppy’ (IPA, India Pale Ale) aftertaste. A wonderfull initiative where a supermarket creates a piece of local pride with a tasty beer, in my opinion more retailers should do this! ^ArmandSol
Profit from your fans and followers
11-6-2014
A new kind of booking site, Hotelied, offers luxury hotels the opportunity to target discounts towards influential travelers with a large social media influence. Hotels probably hope that by offering these deals, the discounts will be outweighed by the exposure and publicity. I am quite sure it’s been done already between bloggers and hotels. Some bloggers are quite clear in their communication about these deals. But now we have the website Hotelied where travelers have to create a profile and link to their Facebook, Twitter or Linkedin. For people with a lot of fans or followers a great opportunity to gain some profit. But on the other hand, could this mean that the social media becomes less social? It seems that hotels can kind of buy ‘good reviews’ from influential travelers. Am I too suspicious and could we consider this as a win-win situation for the hotels, the booking site and the travelers? And assume that all those fans and followers will be able to read between the lines, what do you think? ^Marjolein van Spronsen
Warsteiner NightGolf Challenge
9-6-2014
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
