Johnnie Walker presents: Symphony in Blue
24-9-2014
Whisky brand Johnnie Walker organized a two-day event ‘Symphony in Blue’ in London to promote the launch of their latest exclusive Blue Label Reserve premium whiskey blend. Johnnie Walker used experiential, content marketing to promote their new blend and to transform it into a luxury product. The ‘Symphony in Blue’ took place on 16 and 17 September and was an impressive journey of theatrical, musical and artistic events where the six different tastes from Johnnie Walker’s Blue Label were brought to live; fresh, fruity, malty, woody , spicy and smoky. There were several performances, glacier ice, burning barrels, a mist of whiskey and of course a tasting of the Blue Label blend. The behind-the-scenes video from the ‘Symphony in Blue’ gives a good impression of how a brand can present itself in a special way and what is involved in organizing such an event. How would you sell your restaurant or hotel if you had the opportunity to do it this way? Check out the website of ‘Symphony in Blue‘ for photographs of the event.
Ham Yard Hotel London
23-9-2014
The Firmdale Hotels are known for their eccentric British design with bright colors and a quirky sense of humor. Their new project, the Ham Yard Hotel, opened in the city centre of London, close to the Piccadilly Circus, in June. The hotel stands out for its striking design: the interior is a mash-up of colors, patterns, design motives and bold wallpaper. Especially the lobby has an inspiring interior with wool chairs, folk art and various types of lamps. The hotel has several playful public areas such as a bowling alley, a bar with a dance floor, a cinema and a rooftop terrace with olive trees and a vegetable garden. For inspiration, watch the video to get an impression. On the website of the Ham Yard Hotel are more pictures available.
Magic in the Rijksmuseum in Amsterdam
23-9-2014
Yesterday, 22 September, the Rijksmuseum in Amsterdam launched yesterday a new marketing campaign. With the working title ‘magic’ the campaign shows the beauty of the collection and the beauty of the building. The campaign aims to show visitors that the Rijksmuseum is a place where people will be amazed and touched and where people love to be. A special aspect of the video is that it shows real people and true emotions. The music of the film is composed by violist Sietse van Gorkom and Sebastiaan Roestenburg of the Ambassadors especially for this movie. The composition was live recorded in the Passage of the Rijksmuseum.
Other viral marketing campaigns of museums that we have spotted over the years: an action of the Rijksmuseum where people could visit the museum via google in 2012 and a Street Museum app from the Museum of London in 2011.
JRE Streetdine
22-9-2014
Jeunes Restaurateurs d’Europe (JRE) organized a surprise campaign ‘JRE Streetdine’ on 13 September. All 28 Dutch restaurants affiliated with JRE went to unique locations and served culinary delights to passers-by. Some people were even invited to take place at a set table for a culinary flash lunch. Chairman Rik Jansma, of restaurant Basiliek in Harderwijk, hopes this initiative will encourage potential new guests to visit the restaurants. Check out the pictures for an impression of this ludic action.
Gastronomy captured at Chefs®Evolution
22-9-2014
At this year’s Chefs®Evolution of Jonnie and Thérèse Boer all dishes of the chefs were photographed, captured and spread through the social media channel of apicbase.com. APIC is a solution for chefs who always want to photograph the development of their dishes without losing precious time in the kitchen. All images are quickly taken with the special device of APIC and are immediately send ‘to the cloud’ where the pictures are ready to use. Chefs can choose to keep the pictures for themselves or choose to give their guests the opportunity to post quality pictures on their social media channels as well. APIC is giving the control back to the chefs about what pictures are published online: no more blurry or incorrect photos online that doesn’t temp potential guests to visit the restaurant for dinner. Apicbase gives you an insight into which photos appear online. Check out the pictures, made by the APIC camera, for an impression of the dishes prepared at Chefs®Evolution.
In April 2014, we already wrote about a #dinnercam that was used at El Burro restaurant in South Africa.
The Future Hotel
18-9-2014
Researchers of the Fraunhofer Institute IAO developed a ‘Future Hotel’ together with partners from the hotel and their supply industry. Via the video you get a brief impression of the future opportunities for a hotel room. Examples are a mobile check-in via a smartphone; round shapes in the hotel room; innovative communication systems, systems that are voice controlled; the fiber of the glass that could be adjusted from see through to non transparent; the ability to change the color of the room; taps with a light and temperature display and a whirlpool with a heated wall, by infrared. The hotel bed of the future (‘an energy-bed’) provides an electric motor for swing movements that makes guests fall asleep more easily and rise and shine the next morning.
We have seen more hotel rooms of the future, striking similarities are the round curves in architecture, the use of the smartphone and the tap and the possibilities of changing the color in the room. We didn’t see the ‘energy-bed’ before…
In February 2013, another future hotel room was presented at the Fiturtech, the International Tourism Trade Fair, in Madrid, that was called the ‘ITH Room Xperience’.
Restyling of restaurant Den Draeck in Utrecht
18-9-2014
Restaurant Den Draeck in Utrecht was recently restyled. Den Draeck is located in a 12th century cellar and is one of the hidden historical gems of the city Utrecht. The present and past of the location were brought together by combining a modern design with the ancient exterior: the walls were covered with old prints and photographs of the city and the old stones of the arches are brought at their best with new lightning and fresh colors. Watch the photos for an impression of the end result.
Bilder & De Clercq introduces interactive wall
17-9-2014
From 9 September the Bilder & De Clercq grocery store from Amsterdam introduced an interactive wall at the Google Office in Amsterdam. The grocery store weekly offers fourteen tasty, healthy and easy to prepare dishes with all the necessary ingredients in the right amount. YES.TAP makes it even more easy for consumers to order a meal: they only need their smartphone to touch a dish on a screen. The interactive wall was introduced as a response to the trend of online groceries ordering. Customers can order the fourteen dishes and other products via the Bilder & De Clercq Wall and via the app at home. If the order is send before 4 o’clock pm the cooled groceries can be picked up from 5 o’clock pm
More interactive walls? In 2011 we’ve already spotted a virtual wall from supermarket chain Tesco in a subway station in South Korea.
Sand Hotel Friesland in Sneek
17-9-2014
We’ve spotted ice hotels and a hotel made of salt before, but this summer the first sand hotel opened. The sand hotel opened temporarily in the Dutch city Sneek in response to the annual Sand Sculpture Festival Friesland. The hotel is inspired by ice hotels located in Sweden and Finland but because of the limitations of sand the organization has chosen for a combination of high quality facilities hidden in a sand sculpture. The sand sculpture of nearly 8 meters represents the town of ‘Bedrock’ from the Flinstones. This design is chosen because of the Hollywood theme of this year. The initiative of a sand hotel is already a great success for the organization: several countries are interested in building a sand hotel as well. A night in the sand hotel in Sneek is bookable until 28 September.
Selfies are here to stay!
16-9-2014
Restaurants, hotels and tourist attractions can use the trends #selfies.
The Braggy
Regardless of your opinion, too narcissistic, often poor quality, you aren’t fond of those flashes of the phones of those young people, the #Selfie is incredibly popular. Especially during this holiday season it struck me how many people make selfies at tourist spots, in well-known restaurants, on the beach, drinking a cocktail etcetera and posted it on their social media channels. In America they already came up with a new term, ‘The #Braggy’, from to brag.
