Sample platter for Friska’s …
11-6-2015
Recently we spotted the sample platter at Friska. Their healthy, responsible roles with fresh ingredients are served at the Amsterdam Food Halls.
Sample platter created for your product
Often the small details in new concepts catch our eye. At Friska, designed by van Ommeren Architects, we think the wooden trays amplify the concept. These are specially designed platters to serve Friska’s from. You don’t often see architects design such a platter especially for one product.
About the Friska’s
Friska’s in their own words: “Part-time sushi, part-time wrap, fulltime Friska. Healthy, organic and 100% gluten free. Friska’s are healthy rolls with fresh ingredients. Easy, ready to eat and easy to eat with one hand. They have a lot of standard choices in Friska’s but you can also create your own roll. Choose your favorite wrap, create your own stuffing with different grains and fresh vegetables and your Friska is ready.
Fairytale wedding cake with projection mapping
11-6-2015
Disney is taking wedding cakes to a magical new level by creating interactive cakes with classic Disney tales. They created this great fairytale wedding cake with the help of projection mapping.
A fairytale wedding cake and they will live happily ever afer…
It’s just a simple white cake with no frills, that at the moment supreme, will light up with images projected on the cake. As you can see in the video above, the animations seem to be scrolling down the tiers adding a very Disney touch to the celebration. And who wouldn’t be living happily ever after with a wedding cake like this?
Video projections can be used to create an experience
Earlier we wrote about the artistic collective ‘Skull Mapping’ by Antoon Verbeeck and Filip Sterckx, they created a cartoon in and around your plate. By playing with movement within the projections they created optical illusions on the table. Even before that we wrote about restaurant Sublimotion in Ibiza that also uses video projection for a total experience.
Maastricht pampers guests
10-6-2015
Several visitors of Maastricht were, totally unexpected, pampered last weekend.
Welcoming Maastricht
Last weekend some lucky visitors of Maastricht were unexpectedly surprised by two waiters. They placed a bistro set on various places in the bustling city and invited some visitors to enjoy a cup of coffee with the famous pie from this region and a musical performance. Watch the video impression here.
What you want?
With the “What you want?” campaign the city demonstrates that a visit or experience of the city doesn’t only depends on the hospitable services in hotels, restaurants and retail. The atmosphere and what you can experience are also very important. From arrival to departure, from cultural visitor to shopping lover, the city has to leave a lasting impression to everyone from young to old.
You don’t visit Maastricht, you experience Maastricht
John Aarts, alderman of economy from the city: “Maastricht has no clichés. Boring is a word that doesn’t exist here. Around every corner awaits a new impression, behind every façade a surprise. Although the city is small, it’s unique character is made by the atmosphere displayed throughout the city. You don’t visit Maastricht, you experience Maastricht.”
Kindle stylish patio heaters
10-6-2015
The Kindle Allison is a stylish patio heater with a dual functionality.
Stylish patio heaters
During ‘Taste of Amsterdam’ the stylish patio heaters at the Visaandeschelde booth were a real eye catcher. Just like the delicious Oosterschelde lobster “en brochette” that was served by this restaurant, but that’s just a mouthwatering side note to this article.
Kindle Living
The patio heaters are from America and were rented at Héman. Kindle Living from Los Angeles is the creator of the patio heater. The company describes the design process simply as “We saw a need and set out to fill it. No more goosebumps”. There are six different models including a limited edition with a production series of only 101 pieces and a useful dolly to move the patio heaters. Moving the heaters is not necessary with the slim model that can be connected to an existing gas line. Earlier this model was awarded two Silver A ‘Design Awards.
Lighting
Ugly and purely functional gas heaters are history and using these heaters adds style to the terrace. The bottom of the heater can be illuminated in eight different colors and can be equipped with a handy shelf for glasses. Although your cocktail will get warm before you know it 😉
Periscope live video’s by Jonnie Boer
8-6-2015
Recently it was possible to virtually join Jonnie Boer in his daily activities via Periscope.
Periscope
For anyone who wants a peek into the world of a Michelin star chef (and who doesn’t?!) Jonnie Boer provides the possibility to access his mobile camera through the Periscope app. We witnessed him in a broadcast on a boat while collecting different products. The past week a dozen other live broadcasts were shared through his Twitter channel.
Citizen journalism
The Periscope app has been gaining more and more momentum in the recent months. It’s a tool that enables live citizen journalism within a few clicks on your mobile phone. When a recent bomb alert was issued at Jumbo Supermarket in Groningen, ‘ordinary citizen’ Rianne Schuurman instantly became the most important information channel for the Netherlands. One of the major Dutch news outlets (NOS) described the whole happening in retrospect (translated article in Google). It states that local news station RTV Noord saw the value of the broadcast and came to help when the battery of Rianne Schuurman’s phone was running low and made sure that she could remain in the ‘press area’.
For Android devices it’s only possible to connect via Twitter, iPhones can log in with a phone number as well.
Geef Café comes to Amsterdam with “pay as you can” restaurant
5-6-2015
Social enterprise Geef Café wants to make healthy and fair food accessible for all the people in Amsterdam.
Pay as you can
The concept is based on the ‘Pay as you can’-model where the guest decides what he or she pays. This allows people with less money to spend to visit Geef Café as well. After several successful pop-ups and an extensive trial period, it is time for the next step: a permanent location in Amsterdam. Therefore, the founders start a crowdfunding campaign and get help from Ben & Jerry’s.
Poverty
The Netherlands has many people who have little money to spend. As a result, these people often have no access to healthy food and eating out is an unaffordable luxury. Hence Judith Manshanden decided to establish the Geef Café with Laura Schön and Rogier Charles in 2013.
Trial and target price
Inspired by the pay as you can-movement in the US, the founders of the Geef Café wanted to open a restaurant in the Netherlands where everyone is welcome. The concept proved to work very well in Rotterdam and generated a lot of positive reactions. Over 80% of visitors were paying more than the target price. “Now is the time for a permanent location in Amsterdam, to inspire so many more people from The Netherlands and abroad,” said Manshanden. The Geef Café is supported by Ben & Jerry’s through the ‘Join Our Core incubator’ program.
Food Waste
Geef Café cookes with vegetables that are normally discarded. During previous pop-up dinners in Amsterdam and during the trial in Rotterdam, a total of 2.500 kilos of waste products was collected from wholesalers and used in their meals.
With the support of Triodos Foundation and the DOEN Foundation they’ve already built a budget. The last push is needed to provide a green light to the Geef Café, therefore they’ve started a crowdfunding campaign at the Doorgaan.nl platform. Donators get various rewards in exchange for a donation. For example, € 150,- gives you a Ben & Jerry’s ice cream party for 50 people.
The campaign ends on 16 July and after that the Geef Café hopes to open as quickly as possible at a permanent location. With 42 days to go they’ve acquired 55% of the targeted goal.
Pop-up King Charles II with Fever-Tree and Bobby’s Gin
3-6-2015
Fever-Tree and Bobby’s Gin from Schiedam join forces and come to Rotterdam for a tasting of the many possibilities with gin, tonic and botanical herbs for three weekends in June.
Fever-Tree
In 2005 Charles Rolls and Tim Warrillow stepped into the world of soft drinks because of the dissatisfaction they got from the existing mixers that were available on the market to use for cocktails. They joined forces to reinvent soft drinks. Back to the basics and nature, to create a mixer that can supplement spirits. Fever-Tree presents itself as a valuable ingredient of a cocktail, which often contains 3 / 4 parts of soda. Thus this must be a high quality soda as well.
Bobby’s Gin
‘Dutch courage mixed with Indonesian spices’ is the best description of Bobby’s Schiedam dry gin basis. By recreating the recipe from his Moluccan grandfather Bobby, Sebastiaan van Bokkel developed a unique gin together with Herman Jansen distilleries in Schiedam.
Pop-up King Charles II
This June King Charles II pop’s up above restaurant ‘De Engel’ in Rotterdam. Bartenders literally lead visitors through a garden of ingredients and show a world beyond the established Gin & Tonics. Magical new cocktails are created as gin joins freshly picked herbs and Fever-Tree’s Ginger Ale, Bitter Lemon, Lemonade, Ginger Beer, soda water or lemonade Sicilian.
Opening and food pairings
Between 21:00 to 00:00 hours King Charles II serves a tasting menu from restaurant ‘De Engels’ downstairs, for food pairings as worthy companions to the royal refreshments. To personally experience the magic of gin and it’s necessary to make a reservation before your visit.
Opening hours: 12 & 13 June & 18-20 June and 25 to 27 June – Booking via www.king-charles.nl or via 06-401530 83.
Ecocapsule: the hiker’s cabin of the future?
29-5-2015
Ecocapsule: a micro-shelter that operates off-grid and promises impressive sustainable technology including solar power, rainwater collection and filtration, and wind power.
Bratislava’s Nice Architects has unveiled a prototype of the Ecocapsule at the Pioneers festival in Vienna on 28 May. The ecocapsule comprises a total usable floorspace of 8 sq m (86 sq ft), and includes a kitchenette, toilet, shower, work and dining area, folding bed and internal and externally-accessed storage. Access to the home is gained through one door and it has two windows. The micro-home can be easily transported by trailer and the architects indicate that it can serve as a tiny house, additional bedroom or even office. And we think it would serve great as hiker’s cabin!
The sustainable hiker’s cabin
A lot of sustainable technology is built in this ecocapsule, like a 2.6 sq m (28 sq ft) solar array on the roof and integrated battery system. Ecocapsule also has a silent 750 W wind turbine that’s set on a retractable pole. The bathroom includes a composting toilet and a shower, and a rainwater collection and filtration system offers clean drinking water.
Nice Architects hopes to be ready for sale by the end of 2015 and promises a competitive price.
Digital illuminated billboard addressing women
29-5-2015
The beer brand Astra’s digital billboard is able to target its messages only to women, using gender-detection software.
Agency Philipp und Keuntje created the first digital illuminated billboard advertisement for the German beer brand Astra (from Hamburg). The billboard was installed outside the ‘Zum Silbersack’ pub in Hamburg. Philipp und Keuntje shot around seventy short videos with the comedian and journalist Uke Bosse in the leading role, all with the aim of inspiring more females to try the beer.
The digital illuminated billboard in action
At the billboard, the comedian addresses passersby and specifically women with the aim to encourage them to sample an Astra beer. The billboard has been equipped with a camera and the latest gender-detection software, allowing to detect the gender and the age of the individual. Check the video for great examples of the video messages the billboard uses to ‘sell’ Astra to the passing women.
The Dangers of Selfie Sticks – by Pizza Hut
26-5-2015
Pizza Hut has published a humorous and sarcastic video on 20 May about the use of the selfie and the selfie stick hype. Pizza Hut combines the actuality and humor in this great video, with the effect that now 7 days later, nearly 2.5 million people saw the video and probably smiled about it.
Using selfies and selfie stick in your marketing
We wrote about using the ‘selfie’ in your marketing earlier and we see more and more great examples. Like the Mandarin Oriental Hotel in Paris, which offers a ‘selfie in Paris’ tour. A select number of Marriot Hotels offers their guests the possibility to test a free GoPro camera during their stay. With the camera guests can share their vacation experiences with family and friends.
Selfie sticks aren’t unlimited popular
The hype of the ‘selfie’ stick has exploded to major proportions in the USA. We have heard that at several events the selfie stick is even prohibited. Recently friends of us experienced this at a baseball match of the Yankees.
Pizza Hut increases the ‘danger’ of the stick in this video and offers potential guests a smile. The only question is whether the relatively small connection with the Pizza Hut brand in the video works out and if the video will generate more guests for their restaurants.
