Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
Research has used brain wave technology to measure the reactions guests have to different colours in the hospitality industry. The brain wave results of the colour green indicate a relaxed lunch with friends. The colour red stands for love and going for a drink with a date. Tork examined which colours work well in the hospitality industry. With a link to the study of Tork where they made moodboards in different colours and looked at the effect of that. Tork wants hospitality businesses to be clever with their colour choices.
Back to the future? More like forward to the past. Coop Italy, Italy’s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015. At the beginning of April 2016 they showcased it at Microsoft’s Envision Conference. They are using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares. lees verder
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about a gin bar in London where the owners claim having the largest collection of gins, and HIHAHUT started a crowdfunding campaign to raise money to build more sustainable cabins. lees verder
Les Mills Live is a collaboration between Reebok and Les Mills, who organize fitness festivals all over the world. They started organizing the festivals a couple of years ago, and today the festivals are extremely popular by thousands of fitness lovers. lees verder
Yesterday The Localpolitan launched as the newest, customized hospitality service available online. Instead of visiting a travel website looking for content that fits your needs, The Localpolitan aims to turn the process around, and puts the traveler in control of the content they receive. lees verder
There is a crowdfunding campaign for wireless chargers for the hospitality industry with the possibility of posting your menu or advertisements in it.
“Is it possible to charge my phone behind the bar?”, a question that almost all employees that work in the hospitality industry know. With the numerous apps that are available now a days, batteries die faster than we would like to. This wireless charger for the hospitality industry could be the answer for this problem! lees verder
This upcoming 21st of May, Justin Brown’s restaurant The Chippy opens in Amsterdam. He will serve Fish & Chips here! Justin Brown is a famous British chef who worked for plenty of famous people, such as Jamie Oliver and Rolling Stones’ Ronnie Wood, besides that he also cooked for stars like David Beckham and Madonna. lees verder
Restaurant Tante Kee on the Kaageiland in the Netherlands serves a quick lunch for the business market. With their Bento Box they serve five small dishes at the same time in a box, you also get a glass of house wine and coffee or tea. All within 45 minutes. A beautiful and delicious way to treat your business guests in a short time. lees verder
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
Research has used brain wave technology to measure the reactions guests have to different colours in the hospitality industry. The brain wave results of the colour green indicate a relaxed lunch with friends. The colour red stands for love and going for a drink with a date. Tork examined which colours work well in the hospitality industry. With a link to the study of Tork where they made moodboards in different colours and looked at the effect of that. Tork wants hospitality businesses to be clever with their colour choices.
Back to the future? More like forward to the past. Coop Italy, Italy’s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015. At the beginning of April 2016 they showcased it at Microsoft’s Envision Conference. They are using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares.
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about a gin bar in London where the owners claim having the largest collection of gins, and HIHAHUT started a crowdfunding campaign to raise money to build more sustainable cabins.
Les Mills Live is a collaboration between Reebok and Les Mills, who organize fitness festivals all over the world. They started organizing the festivals a couple of years ago, and today the festivals are extremely popular by thousands of fitness lovers.
Yesterday The Localpolitan launched as the newest, customized hospitality service available online. Instead of visiting a travel website looking for content that fits your needs, The Localpolitan aims to turn the process around, and puts the traveler in control of the content they receive.
There is a crowdfunding campaign for wireless chargers for the hospitality industry with the possibility of posting your menu or advertisements in it.
“Is it possible to charge my phone behind the bar?”, a question that almost all employees that work in the hospitality industry know. With the numerous apps that are available now a days, batteries die faster than we would like to. This wireless charger for the hospitality industry could be the answer for this problem!
This upcoming 21st of May, Justin Brown’s restaurant The Chippy opens in Amsterdam. He will serve Fish & Chips here! Justin Brown is a famous British chef who worked for plenty of famous people, such as Jamie Oliver and Rolling Stones’ Ronnie Wood, besides that he also cooked for stars like David Beckham and Madonna.
Restaurant Tante Kee on the Kaageiland in the Netherlands serves a quick lunch for the business market. With their Bento Box they serve five small dishes at the same time in a box, you also get a glass of house wine and coffee or tea. All within 45 minutes. A beautiful and delicious way to treat your business guests in a short time.
Bezoek horecatrends op
