Taking your dog on a date this Valentine’s Day
11-2-2016
Taking your dog on a date this Valentine’s Day, this is possible at MicroChippy, a pop-up restaurant for 2 days in London. Canine charity Dogs Trust is bringing a 1950s style doggy diner to Clerkenwell on 13 and 14 February.
Bubblehouses, mobile homes and treehouses by Insolite by Logis
11-2-2016
The Fédération Internationale des Logis, the quality label of small European hotel–restaurants with 17 affiliated hotels in the Netherlands, reinforces the current hotel supply with two new brands: Maison by Logis and Isolite by Logis.
About the Escape Rooms in the Netherlands
8-2-2016
Unfortunately this publication is only in Dutch….
A scratch card for the beer lovers
4-2-2016
Inspiration for craft beer bars, pubs and beer lovers: a scratch card filled with the beers for sale at your bar. Time for your regular guests to taste the craft beers you offer!
The idea of a scratch card was created at Brooklyn’s Pop Chart Lab. This company has recently made a checklist of 99 different types of draft beer with the ultimate goal to have drunk all of the beers on the list ;-).
The scratch card is divided into the two main categories of beer: ales and lagers. These categories are being divided into subcategories such as bock beer, wheat beer and lagers. A real challenge for the die-hard beer lovers to scratch the card as fast as possible.
A scratch card in your bar
We spotted this scratch card at Dutch Cowgirls and although the guys at Brooklyn’s Pop Chart Lab are mainly focused on the guests with this card, we think it could also be used within the hospitality industry. As owner of a bar or pub you could check if you’re able to develop a scratch card consisting of the beers you have on sale. Combine a good price with, for example, a free specialty beer and you create a solid piece of customer loyalty. In fact, try to contact one of your suppliers to arrange this.
Another possibility is to take a look at Brooklyn’s Pop Chart website. Here you will find an extensive range of wall decorations, wood carvings and products. How about a large wooden sign engraved about the interesting world of whisky? Or an information poster for your staff about wine?
Pop Chart Lab
Patrick Mulligan and Ben Gibson work together since 2010 with one single goal in mind: to render all of human experience in chart form. On their website you will find different wall decorations, wood carvings and products that are designed in a visually powerful way.
The wish tree of ‘Lot & de Walvis’
3-2-2016
During the December month, restaurant ‘Lot & de Walvis’ (Lot and the Whale) in Leiden had a ‘wish tree’ instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.
Utrecht
Everyone knows them; a ‘wish tree’. Especially when you visited Utrecht last December you couldn’t have missed it. The ‘wish trees of Utrecht’ were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the Knuss Winterfest in an original way.
All about the wish tree of ‘Lot & de Walvis’
It is also possible to apply a wish tree on a smaller scale. Guests of ‘Lot & de Walvis’ could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on Facebook in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!
The Hospitality Group Leiden
‘Lot & de Walvis’ is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.
Bram’s, Gourmet Frites
2-2-2016
On 11 February Bram Ladage is opening ‘Bram’s, Gourmet Frites.’ At this new, international formula fries are prepared on a high culinary level and will be sold from a remarkable, black shipping container. The pilot store is going to be at the ‘Kop van Zuid’ in Rotterdam.
Bram’s, Gourmet Frites is going international
This new, international formula is going to be a worldwide standard for quality fries, says Bram Ladage partner Rocco Ladage. They are starting in Rotterdam but there is more and more demand from abroad. At the new concept ‘Bram’s, Gourmet Frites’ it’s about traditional preparation. The real Dutch potatoes from the Hoeksche Waard are cut into thick fries and prepared right in front of the costumers. Because these fries are so thick they absorb less fat and they also use oil with ‘good’ fats.
Collaborating with Herman den Blijker
Together with Herman den Blijker, Bram Ladage developed five new stews: Pulled pork BBQ, Captain’s beef, Asian chicken stew, the vegetarian Truffle mushroom and Pumpkin veal stew. With these stews, fries will no longer be a ‘side dish’ but a full meal component.
About Bram Ladage
Bram Ladage is a family company that’s originally from Rotterdam. But apart from Rotterdam they are getting more well known in Europe as well. Besides the formula Bram Ladage itself they also exploit BroodExpress, Ezprezzo, Ladage Events, Ladagerie and The Wold. With Bram’s they are taking the first step to go abroad.
The container is ideal for a franchise business; it will be delivered on location, it’s fully furnished and as franchisee you can start working immediately.
Quake pop-up breakfast vending machine
28-1-2016
At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of Antwerp, where travellers could order a free breakfast. This breakfast was prepared by two ‘robots’. We consider this a great example on how to pop-up and present your company in a positive way. Why don’t restaurants or deli’s use a pop-up location to present their food to the public?
About the Quaker pop-up breakfast vending machine
Most people are very busy nowadays and skip breakfast regularly. Quaker Oats wants to do something about this and chose the train station of Antwerp to place the Quaker pop-up breakfast vending machine, Just as a metaphor of our busy lifestyle. The goal of this campaign? Have people acknowledge how important it is to start your day with a breakfast. And with Quaker this can be done very easy, quick and healthy!
Different recipes
By-passers were able to choose from two different recipes. These recipes changed every day and were created by well-known Belgium breakfast eaters. If the choice was made, you pushed the button and the two people dressed as robots prepared your breakfast, for free!
Inspiration
As we mentioned before, this is a nice way to present your product. Offering it for free always works of course, but for most hospitality companies this won’t always be easy to finance. But such a great pop-up location on a prominent spot might be worth considering, it will bring positive attention to your restaurant or lunchroom somewhere else in the city.
Flourish makes a difference!
22-1-2016
The people of Flourish try to bring positive publicity to properties in order to interest guests and potential investors. So far they have mainly used the concept of pop-up restaurants to bring attention to the empty properties.
About Flourish
A potential client sees the property in an innovative way due to the events. So far Flourish has done this by creating pop-up restaurants for several days in the empty properties. By up-cycling, building the restaurant with recycled products and materials which have lost their value, the property has been placed in a whole new perspective. The collected materials, to create an attractive atmosphere, have a price tag and will soon be sold online.
Omroep Brabant, a local broadcasting legacy, has filmed during the pop-up events in the Sacramentskerk in Breda, in the video above Danielle van Houtum explains what she wants to achieve with Flourish.
The possibilities at Flourish
Together with concept entrepreneurs they discuss how to present the best in every property, to eventually sell it, rent or stimulate further developments of the property. Therefor the property can be changed into a lunchroom, café, pop stage or for example a conference room in a short amount of time. For the owner of the property there are no direct costs. New footage will be made which can be used by the owner for marketing purposes.
Who joins the international Bar Fight by De Kuyper distillery?
19-1-2016
World’s largest cocktail liqueurs producer, De Kuyper distillery, invites the best bar teams to the Netherlands for an international Bar Fight …
Bar Fight 2016 by De Kuyper Distillery
Registration for the international “Bar Fight 2016” has opened. By submitting a creative short film, domestic and foreign teams can register for the competition. Team spirit and entertainment are the main focus. Registration closes on 29 February 2016. The finalist are announced on 28 March 2016. On 24 May 2016 De Kuyper invites the six best entries for the grand finale at Schiedam. The winners will go home with the prestigious title of ‘Best Bar Team’ and a cash prize of € 10 000,=.
The basis for cocktails worldwide
In the distillery in Schiedam, De Kuyper produces a wide variety of cocktail liqueurs which are sold and used as basics for cocktails in more than 100 countries. De Kuyper’s Bar Fight is a cocktail competition where national and international bartenders get the chance to show their teamwork and techniques. They should be creative and original because only skills aren’t enough in this Bar Fight. Especially making fun while preparing cocktails in a bar should be seen. A professional jury will select the top 20 entries then the audience can vote. The six teams that get the most votes for the short film and the best cocktail recipe are eventually invited to the grand final on 24 May in Schiedam.
De Kuyper Royal Distillers BV is one of the oldest family businesses in the Netherlands (since 1695). The brand products are sold worldwide in over 100 different countries.
Small gestures in hospitality for Valentine’s Day
5-1-2016
Valentine’s Day is originally an American holiday. But hey let’s celebrate it in the Netherlands as well because it’s a very convenient date for a small party!
The hospitality industry is very good at coming up with nice big and small gestures for Valentine’s Day. We have searched the internet and collected a lot of examples. About some we have already written before but it’s all collected in this edition of ‘Small gestures in hospitality for Valentine’s Day’. If you’re looking for inspiration, check out our Pinterest board for Valentine’s Day!