Trends we spotted this week – week 18
6-5-2016
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about an Escape Room Dinner Quest, a signature Sushi roll by restaurant Catch in New York and about restaurant Visaandeschelde who served a meal for their elderly neighbour on a daily bases. If you like to read the whole article, click the title. Enjoy reading!
Scary cakes that nobody wants to eat
6-5-2016
Looking for an original cake for your birthday? Katherine Dey can help you with that! This nurse from New York has a very special hobby. She makes scary cakes based on her experiences as a nurse.
Blurring at the dentist
6-5-2016
Drinking an alcohol-free beer at the dentist, again an excellent example of ‘Blurring’. There is a new dentist located at an old party centrum in Amsterdam, with an old bar which turned into a waiting room. Nervous? You can drink away the nerves with an alcohol-free beer, if possible ;-).
Hilton Rotterdam is looking for a name for its new restaurant
4-5-2016
Hilton Rotterdam will open a new restaurant soon and this restaurant needs a name. Help is needed! As creator of the new name you will be rewarded big. Until the 10th of May, entries can be send in.
Co-creation affects the guest journey
3-5-2016
Lennert Rietveld senior counsellor at van Spronsen & Partners hospitality consultancy gave an inspiration session last month about co-creation. In this blog an insight into this session; which shows that the focus during events is shifting to influencing the guest journey!
The inspiration session for 80 event organizers showed powerful examples of co-creation. The presentation focused on compelling examples from entrepreneurs working together to improve the visitor experience. Everything is evolving around the guest journey. A good example is the initiative of the Dutch amusement park the Efteling to develop an app in co-creation with a Belgian company. They offer their visitors a lot more experience around their visit of the Efteling through ‘mixed reality’ and smartphones. Brilliant for kids, for example at the route app a witch voice gives directions.
A couple of other examples from the inspiration session around co-creation:
Working with colours in the hospitality industry
3-5-2016
Research has used brain wave technology to measure the reactions guests have to different colours in the hospitality industry. The brain wave results of the colour green indicate a relaxed lunch with friends. The colour red stands for love and going for a drink with a date. Tork examined which colours work well in the hospitality industry. With a link to the study of Tork where they made moodboards in different colours and looked at the effect of that. Tork wants hospitality businesses to be clever with their colour choices.
The supermarket of the future by Coop Italy
29-4-2016
Back to the future? More like forward to the past. Coop Italy, Italy’s biggest grocery cooperative introduced their idea, the supermarket of the future at the Expo Milan in 2015. At the beginning of April 2016 they showcased it at Microsoft’s Envision Conference. They are using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares.
Trends we spotted this week – week 17
29-4-2016
At the redaction of Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week among others, an article about a gin bar in London where the owners claim having the largest collection of gins, and HIHAHUT started a crowdfunding campaign to raise money to build more sustainable cabins.
Les Mills Live: world’s biggest festivals
28-4-2016
Les Mills Live is a collaboration between Reebok and Les Mills, who organize fitness festivals all over the world. They started organizing the festivals a couple of years ago, and today the festivals are extremely popular by thousands of fitness lovers.
The Localpolitan launches with customized travel blogging experiences
28-4-2016
Yesterday The Localpolitan launched as the newest, customized hospitality service available online. Instead of visiting a travel website looking for content that fits your needs, The Localpolitan aims to turn the process around, and puts the traveler in control of the content they receive.
