Trends we spotted | Week 9
3-3-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others Betsy Bee, Cathay Pacific own custom brew and Burger King Israel gave away sex toys in ‘adult meals’ for Valentine’s Day.
If you like to read the whole article, click the title. Enjoy reading!
Beer in a box | Experience beer in an innovative way
2-3-2017
Beer in a box: a fast growing beer specialist from Alkmaar approaches drinking beer in an innovative way. Based on a unique, self-learning taste profile, customers receive a box of specialty beers every 2 months. ‘de Beer’ does not only respond to the specialty beer trend but also gives the beer drinker the opportunity to discover and develop their taste via a ‘beer flavour test’ at their website.
KLM | Emoji’s that help you to find your way
1-3-2017
Imagine that you’re in a foreign country, need to withdraw money, but don’t know where the nearest ATM is. KLM Royal Dutch Airlines found a solution to this problem. With messenger, they take things to a new level by introducing a new emoji service that makes it easy to find your way in an unknown city or country. Just send them a message with an ATM-emoji and KLM will fix it for you!
Trends we spotted | Week 6
10-2-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others about the first gin school in Ireland and ReclaVilt, free personalized beer coasters.
If you like to read the whole article, click the title. Enjoy reading!
The Beaufort bar | Inspiring cocktail menu in an illustrated tunnel book
9-2-2017
Known for its theatrical drinks and dramatic décor, The Beaufort Bar at the Savoy in London is launching a new cocktail menu today in the form of a beautifully illustrated tunnel book. Twisting strands from the Savoy’s illustrious history into a fascinating cocktail narrative, the menu takes guests on a tour of the hotel through its legendary tales and extraordinary guests. From secret wartime bars, rooftop tap-dancing and extravagant gondola parties to luminaries such as Alfred Hitchcock, Katherine Hepburn and Tom Jones, the menu will be a celebration of some of The Savoy’s most captivating stories.
Trends we spotted | Week 5
3-2-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others about nut milks to create vegan lattes and in Boston you could go to a Big Mac ATM and pay with a tweet.
If you like to read the whole article, click the title. Enjoy reading!
IKEA’s hot pot table | Enjoy a conversation around this phoneless table
3-2-2017
It’s a fact that our smartphones have become a huge part of most of our lives. This way you miss the real interaction with friends or family. So you could go to the IKEA in your vicinity and ask them if you could buy the hot pot table they used to make this add for IKEA Taiwan! This phoneless hot pot table will only charge when everybody at the table hands in their mobile phones and place them below the pot.
Sushi-inspired Kit Kats | The well-known sweet treat on crispy puffed rice wrapped with seaweed
2-2-2017
A strange idea isn’t it? The well-known sweet treat Kit Kat, the chocolate-coated wafer bar with its distinct crunch, on puffed rice wrapped in seaweed. At least, that is what we think. From today onwards these sweet ‘sushi’s’ created by Nestlé will be available at the first street-facing Kit Kat Chocolatory specialty shop at the Ginza district in Tokyo. Other Kit Kat Chocolatory shops in Japan are located in department stores or in underground areas. Okay real sushi fans might not be happy with this…but it’s a great gimmick, don’t you think?
Maestro Burger McDonald’s | Advertising stimulates all the senses
2-2-2017
Last Tuesday, this brilliant advertisement for the Maestro burger from McDonalds Netherlands aired. The reactions at the advertisement have been almost unanimously positive. The advertisement shows how you should enjoy the first bite of a Maestro Burger… it’s accompanied via a live connection by Guido’s Orchestra from Guido Dieteren and the singing of soprano Wendy Kokkelkoren. The new advertisement is an expression of the new campaign of McDonald’s Netherlands: ‘Always Open for Good Times’.
Trends we spotted | week 4
27-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, swimming without getting wet and the new InPaella concept by Quique Dacosta.
If you like to read the whole article, click the title. Enjoy reading!