IKEA’s hot pot table | Enjoy a conversation around this phoneless table
3-2-2017
It’s a fact that our smartphones have become a huge part of most of our lives. This way you miss the real interaction with friends or family. So you could go to the IKEA in your vicinity and ask them if you could buy the hot pot table they used to make this add for IKEA Taiwan! This phoneless hot pot table will only charge when everybody at the table hands in their mobile phones and place them below the pot.
Sushi-inspired Kit Kats | The well-known sweet treat on crispy puffed rice wrapped with seaweed
2-2-2017
A strange idea isn’t it? The well-known sweet treat Kit Kat, the chocolate-coated wafer bar with its distinct crunch, on puffed rice wrapped in seaweed. At least, that is what we think. From today onwards these sweet ‘sushi’s’ created by Nestlé will be available at the first street-facing Kit Kat Chocolatory specialty shop at the Ginza district in Tokyo. Other Kit Kat Chocolatory shops in Japan are located in department stores or in underground areas. Okay real sushi fans might not be happy with this…but it’s a great gimmick, don’t you think?
Maestro Burger McDonald’s | Advertising stimulates all the senses
2-2-2017
Last Tuesday, this brilliant advertisement for the Maestro burger from McDonalds Netherlands aired. The reactions at the advertisement have been almost unanimously positive. The advertisement shows how you should enjoy the first bite of a Maestro Burger… it’s accompanied via a live connection by Guido’s Orchestra from Guido Dieteren and the singing of soprano Wendy Kokkelkoren. The new advertisement is an expression of the new campaign of McDonald’s Netherlands: ‘Always Open for Good Times’.
Trends we spotted | week 4
27-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, swimming without getting wet and the new InPaella concept by Quique Dacosta.
If you like to read the whole article, click the title. Enjoy reading!
Trends we spotted | week 3
20-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, eat and watch Ratatouille at restaurant Dertien and the new food trend 2017, Plankton!
If you like to read the whole article, click the title. Enjoy reading!
Wim about Wine | Wine in Moderation
16-1-2017
Wim stands for Wine in Moderation and it’s a Dutch name for a man. In the Netherlands, the Royal Dutch Association of Vintners (KVNW) initiated the International Wine in Moderation initiative. The KVNW takes their social responsibility in the provision of wine very serious and wants to encourage responsible wine consumption by consumers. ‘Wim about Wine’ has to become the platform for the Dutch consumer to find tips and explanations about the moderation of consuming wine.
KFC |introduces a game on Instagram
13-1-2017
As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the ‘Colonel Saunders’ Kentucky Fried Chicken Football Challenge’.
A game on Instagram
KFC has launched “Colonel Saunders’ Kentucky Fried Chicken Football Challenge’, where Instagrammers can “play” on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC’s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.
Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency Wieden + Kennedy.
Trends we spotted | week 2 2017
13-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others, Starbucks takes wine and beer off evening menu at more than 400 stores nationwide. And will we spot a Food bowl mania in the Netherlands in 2017?
If you like to read the whole article, click the title. Enjoy reading!
Happy Drinks The Battle 2017 | Contest to broaden the alcohol free offerings in the hospitality industry
11-1-2017
With Happy Drinks The Battle 2017 Pierre Wind and the Trimbos Institute want to challenge the business schools for restaurant, catering and hospitality education to make alcohol-free drinks in bars and restaurants more exciting and diverse. Anyone can join The Battle: from the professional bartenders to home shakers who like to invent their own drinks. But Happy Drinks The Battle 2017 is perhaps most interesting for the business schools for restaurant, catering and hospitality education. The winner will earn the title Happy Drinks Master Shaker 2017, gets € 500,= in vouchers of bol.com and the winning recipe will be squeezed by Pinky Rose in a special edition handmade syrup.
Trends we spotted this week | week 1 2017
6-1-2017
At Horecatrends we spot a lot of national and international trends on a daily basis. We pick the most interesting ones to write articles about, the smaller trends we use in our column ‘Trends we spotted this week’. This week amongst others is the new ‘just walk out service’ at Amazon Go going to change the way we shop? And in Sweden they spotted tiny restaurants for mice.
If you like to read the whole article, click the title. Enjoy reading!