The Magical Tomorrowland bracelet

9-7-2014

‘Magical friendship bracelets’ as ticket and communication device at Tomorrowland. Tomorrowland is one of the largest dance-music festivals in the world. These bracelets will not only serve as ticket, but also as a way to connect with other visitors of the festival. At the press of a button, visitors of the festival will be able to send out Facebook friend requests and stay in touch with new friends. Take a look at the video to see how it works.

Hey Joe on the go

9-7-2014

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Your own fresh coffee during a picknick or a festival. It’s possible with the ‘Hey Joe Coffee Mug’. This isn’t only a coffee flask, but also a portable coffee machine. Making a cup of coffee is simple; add water and coffee, press one, two or three times on the button to decide the temperature and the ‘Hey Joe Coffee Mug’ does it’s magic. The device is battery operated, which allows the ‘Hey Joe Coffee Mug’ to be used everywhere. The ‘Hey Joe Coffee Mug’ can only be preordered via Kickstarter (crowdfunding platform).

A kitchen garden in a water bottle

8-7-2014

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With the ‘Petomato’ you can grow your own vegetables 365 days of the year. The originally Japanese product exists out of a special bottle cap, which you can place on a plastic bottle filled with water. The next step is to choose from the seven different seeds, such as cherry tomato, basil, strawberries and fresh mint, and place these in the cap. The ‘Petomato’ is a great product to recycle used plastic bottles. Available in Japan and the USA.

acting sustainable by having fun

7-7-2014

The Green Plugin is a modular system whit which festivals can be built sustainably. It uses sustainable sources as wind-, solar- and human power. The Green Plugin has several items such as a dance floor, that gathers the energy of the people who are dancing and lights itself. Or an interactive recycling installation, where visitors can take their cups and transform them into a 3d-printed item. The Green Plugin is a initiative from UMEF (United Music Events Foundation), the Perpetual Plastic Project and Energy Floors.

Chips made from Crickets

7-7-2014

To make insect meat palatable for the western world, the brand Six Food has created ‘Chirps’. The ‘Chirps’ are made of a mix from ground beans, rice and cricket powder that’s baked rather than fried. The result is a gluten-free, natural, low fat chip full of protein. Chirps are available for pre-order now.

Inglorious fruits and vegetables

7-7-2014

The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign​​: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.

Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.

The Heavenly Rembrandt weeks

3-7-2014

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The Rembrandt Tower Boardroom will be transformed into a temporary restaurant of the highest level. Led by chef Wilco Berends, a dinner inspired by ‘The Amsterdam of Rembrandt’ is composed. Museum ‘Het Rembrandthuis’ exhibits a few paintings of Rembrandt, together with a collectors item that has never been exposed before. The ‘Heavenly Rembrandt’ weeks take place during the ‘art & culinary’-weeks of Amsterdam, from 22 September till 4 October, and is available for everyone with a reservation.

Riviera Music Lounge

26-6-2014

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The Riviera Music Lounge opened in the basement of the Riviera Hotel in Benidorm (Spain). It is a New York Jazz club with the warm atmosphere of a hidden club and it has live music as main attraction. Special features are the backlighted marble bar, that fills the room with a magical golden light, and the walls, that are mainly covered with the names and portraits of famous jazz masters.

RoominaMinute.com

24-6-2014

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The booking website Roominaminute.com reverses the traditional booking model. Guests can fill in their accommodation preferences for a certain city or area, arrival date, departure date and additional preferations on the website. Within 25 minutes the affiliated accommodations respond to the request with a proposal and the guest can choose between the options. This reversed system is very convenient to get full occupancy during busy periods or no-shows and is developed by Nico Dijkstra. Earlier we saw that Bidroom.com launched a similar platform.

Opperdoezer Ronde potato on the menu

19-6-2014

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To promote the special ‘Opperdoezer Ronde’ potato there was an event in the municipality of Medemblik last Saturday. Recently potatoes in general are negatively mentioned in the media as source of carbohydrates and starch that should be banned while dieting. This ban is unnecessary for the Opperdoezer Ronde and refuted by sufficient research. The potato has a protected designation of origin, which was granted by the European Union in 1996. A selection of professional athletes, nutritionists, growers and top chef Onno Kokmeijer (Ciel Bleu**) joined forces to get the Opperdoezer Round back on the menu.

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