GPS-Bottles leads finders to the Heineken experience
6-5-2015
Amsterdam’s Heineken Experience has littered GPS-enabled beer bottles through the city which can lead curious residents and tourists to the beer museum.
Anyone picking up one of the bottles around Amsterdam will feel the bottle vibrate and see the cap light up as it activates. The in-built compass and rotating cap will then guide the finder through the city directly to the Heineken Experience.
GPS-bottles instead of flyers
The idea is to boost the visitors to the branded museum, which saw 730,000 visitors last year. Heineken teamed up with JWT Amsterdam to attract more visitors to their brewery. The custom-made Heineken bottles had an integrated GPS system designed to lead people who picked them up back to the Heineken Experience brewery.
Dirk Lubbers, manager of the Heineken Experience, said: “Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit and pioneering spirit and create something that stands out for potential visitors. Our key differentiator is that we invite each visitor on a cultural and historical journey, enabling them to interact with the brand. This initiative is a great representation of our approach: innovative, dynamic, surprising, and always leave you with unforgettable memories.”
Grandma’s dishes served in pop-up restaurant
4-5-2015
Oma’s (Grandma’s) pop-up restaurant is a restaurant serving traditional Dutch dishes. The dishes are prepared by enthusiastic seniors who still have energy and want to remain active. Benefit: reintegration of elderly and guests can enjoy meatballs, green beans and other traditional Dutch dishes.
Six Commercial Economy students from Hogeschool Rotterdam came up with the idea to establish a pop-up restaurant for seniors. Nowadays the loneliness of seniors is a big social issue and that’s why the students chose to do something about it. The idea is that the seniors will make their traditional meals which will be served in the restaurant.
Grandma’s dishes
Grandma’s soup, meatloaf or stew, who hasn’t got a fond memory of eating that particular great dish from grandma? At Oma’s pop-up in Rotterdam, guests can taste these delicious and traditional Dutch dishes. These dishes were prepared by seniors that mostly cook only for themselves and love to create more social contact this way.
A day full of activities
The seniors will have a day full of activities at the Saturday that they make their dishes. There will be a workshop by a professional chef and in the evening the seniors are preparing the dishes. These dishes will be served in the restaurant and after a nice meal the guests will get the opportunity to visit the kitchen and have a conversation with the seniors. Maybe even swap recipes! The six students are hoping that after this day, the people involved will maintain contact with each other.
Ideal white shirt for restaurants
1-5-2015
A white shirt that can’t be harmed by dirty stains! Really? Elizabeth & Clarke, the producers of ‘The Unstainable™ White Shirt, ensure coffee or red wine stains are history with the shirt. Besides that, it also perfectly fits every (women) body shape.
Every now and then there are some projects on Kickstarter that gain the money needed fast and exceed it by far. The Unstainable™ White Shirt’ is one of those projects. It looks like the ideal shirt to wear when working. Especially when you are clumsy and regularly get stains on your shirt 😉
Made with nanotechnology
Because of the nanotechnology, all kinds of water and oil based products are kept off. Transpiration will even vaporize before it reaches the fibers. Water based products, oil based products and transpiration are easy to wash off.
Elizabeth & Clarke think they have invented an affordable and easily washable shirt, ideal for women. We are very interested in the cleanliness of the shirt in a real restaurant environment.
Kromkommer straight to the top
30-4-2015
Exactly a year after the introduction of the Kromkommer soups, a pop-up store opens its doors in Utrecht Hoog Catharijne (the Netherlands). The shop is open from 18 until 31 May. Kromkommer is the first store in the Netherlands with weird shaped vegetables.
Straight to the top
Kromkommer makes sure that products aren’t wasted because of their looks. According to the estimates 5 to 10% of all the vegetables and fruits in the Netherlands are wasted because of their looks. That’s why Kromkommer makes sure the crooked vegetables and fruits that don’t fit the perfect picture come back to the plate in different ways. The founders Jente de Vries and Lisanne van Zwol started their quest in 2012 and soon after Chantal Engelen joined in the waste battle.
See our earlier article about Kromkommer and their crowdfunding campaign.
Pop-Op Shop
The Kromkommer Pop-Op Shop is a place where the story of weird shaped vegetables can be experienced in real life. You can find Kromkommer soups, weird shaped vegetable juices and green gadgets. Nearly all the products that can be found in the store, are recycled.
The Kromkommer Pop-Op Shop is besides a point of sale for weird shaped vegetables, a place for meetings. Growers tell stories about their product, retailers share their opinion about the waste of food and the Krommunity organizes workshops and lectures for the visitors. The Krommunity forms the backbone of the activities by Kromkommer.
On the birthday of the Kromkommer soup (25 May), the newest weird shaped vegetable soup ‘Koele Soep’ (Cool Soup) will be launched. They’re going straight to the top!
Newspaper menu comes alive
24-4-2015
Guests of Center Parcs restaurants can scan a newspaper menu with their phone for a virtual reality experience. With the use of an app guests can help foodservice Albron with further improvements, see extra information, receive advice about food or drinks that are connected to the current weather or vote on their favourite employee. The newspaper menu increases the level of experience in the Center Parcs restaurants where Albron takes care of the hospitality and food retail.
Newspaper menu
The newspaper menu offers access to the digital world. The technique that’s used, augmented reality, makes the print come to life. The stories of new hospitality concepts are filmed to excite the guests. The guests aren’t spectators of the decor where they eat and drink but they are a part of the story. This makes the experience of the restaurants complete.
Corine Holtmaat, manager of Albron says about the concept: ”People are flooded with information and read less in general. Footage is a good carrier to tell a story, to reach out to the viewer and take him away with you, that’s why this choice was made. Another benefit of the video is that you can excite multiple senses and can gain more impact in the communication. That’s how we touch people in the heart and create valuable moments and memories.”
Pre-order and self-checkout at Dell canteen
23-4-2015
Dell employees in Amsterdam don’t have to wait in line anymore at the cashier in the company canteen. Since a short while they order and pay their own lunch with a special “Dell Cafe” app, the package can be picked up a little later.
Order Mobile
eMove.me was commissioned by caterer ‘Van Laar Catering’ to develop the Dell Café concept. The app is designed and developed by YES.TAP.
eWallet
The app has an integrated payment service so that the employee can recharge by phone. This “e-Wallet” saves the employee time, leaving more time to enjoy his lunch. The app works ‘cashless’: customers pay a prepaid credit. The transaction capabilities are an interesting alternative to the recently disappeared chipknip. Additionally, less cahiers are needed and transaction costs are lower.
No more waiting in line
According to Martijn Lukaart CEO eMove.me there is no need to stand in a row anymore in the retail and catering industry. eMove.me is an independent and exclusive distributor of several m-commerce solutions. Earlier, we wrote about the order application at foodcourt The World in Rotterdam where recently Open Tabs is implemented.
Smart hospitality: BarDoggy unlocks ‘the Internet of Things’ for the hospitality industry
21-4-2015
BarDoggy creates an infrastructure for smart internet in catering establishments. The company places bluetooth sensors that are linked to the Internet (also called iBeacons) in restaurants and bars.
Bardoggy started with connecting the first five catering establishments with iBeacons on 1 March 2015 linking the catering business and the app. Meanwhile, more than 20 establishments have an active link with the Bluetooth sensors. Creator Tim de Kraker focuses on making smart hospitality concepts. After a conversation with an entrepreneur of a local bar Tim de Kraker thought that it would be enormously expensive to create an app for just one pub. Why not create one app for all the pubs which will add value to the user as well?
The app is launched for Android and iOS this year , and there already are a total of more than 50.000 downloads and 20.000 profile pages of entrepreneurs. With their business plan they were able to pick up € 350.000 for the development of their platform and the support of a community to use the services. The app is aimed at young people and now has 100.000 users.
Smart hospitality
BarDoggy makes hospitality smart and automates a part of the hospitality. There is a connection between all hospitality locations using one central platform to connect to the host. Users have one personal profile and only have to register once to be able to enjoy benefits at all internationally connected SmartBars. (A SmartBar is a hospitality venue with one or more sensors).
Once a user of the platform comes within 50 meters of a sensor, he is recognized and greeted by the hospitality venue with the possibility to offer nice advantages. The possibilities and interaction are numerous. The longer the guest uses the platform the more insight in his profiles is built. Insight on the number of times and duration of the visits and the type of hospitality venues frequented. There are connections established with other social media for acquaintances from other networks can easily find each other. It’s one of the most comprehensive entertainment platforms of Europe. With the app, young people in the target group of 18 to 30 of ages weekly find fun parties, score cheap drinks and will easily see where friends are within the connected SmartBars after the next update.
On 16 April, BarDoggy won a prestigious pitch contest organized by McKenzie Pitch Partners in New York, as best concept and pitch. The jury consisted of four global business leaders including the President Americas Global Corporate Payments of American Express and the Canadian CEO of FedEx. At present, there are ongoing discussions with investors for a new capital injection of 3 to 5 million to roll out BarDoggy. Spain, Portugal and America seem to get more concrete for international expansion.
Crowdsourced campaign by Grolsch
17-4-2015
This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.
Crowdsourced video
We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.
Participate in the Grolsch campaign
To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.
A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.
Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).
In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.
Canned food in the hospitality industry
15-4-2015
Since the start of company Bommels Conserven they are convinced that canned food is tasty and trendy. That’s why they’ve launched the concept ‘Een nieuwe blik op de tafel’. (Freely translated as ‘You can clearly see the table’).
The concept is meant for the hospitality entrepreneurs who want to keep their guests entertained with products which are easy and simple to present at different times of the day.
Canned food
The canned fish will be served at the table. It’s a complete concept with a wooden cutting board that is the connecting tool to present the products which are: canned fish, bread and garnitures matching the recipes of the fish. This cutting board is specially designed to fit the canned fish exactly, the bread is presented and there’s space for bowls with different garnitures.
How does it work?
The guests can choose the cans from the menu. These will be served by the waiters and presented on the cutting board with the matching garnitures. Serve with homemade bread for more flavour.
For the launch of this concept, Bommels Conserven is still looking for entrepreneurs who would like to introduce it. Contact Dineke van Bommel for further information.
Hop Theory creates beer bags
14-4-2015
Hop Theory, beer enhancing sachets, is a new product that aims to enhance a regular beer with a sachet that works in a similar way as tea bags. The sachets are filled with a number of different ingredients like hops, fruit peels and coriander seeds, all natural flavors. The ‘beer bag’ enables you to customize your favorite beer.
Beer bags instead of tea bags
Hop Theory, has a patent pending for their beer infusion method. The sachet is a soilon woven mesh filter derived from corn starch, thus 100% biodegradable. The ingredients are sourced and manufactured within the U.S. Each ingredient is prepared in a certain manner (dried and/or ground) to improve flavor and the rate of dispersion. All ‘beer bags’ are wrapped individually to preserve their contents.
The company behind the idea of these beerbags, Hop Theory, is currently seeking funding at Kickstarter. They’re looking for 25.000 dollar and with still 25 days to go and more than half of the amount pledged, this shouldn’t be a problem.
