Trends we spotted | Week 17
25-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.
- Royal Desserts at live-fire restaurant Nela in Amsterdam.
- Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night.
- Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
- Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
- Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
- In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
- Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
- Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
- Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!
Enjoy reading!
Heineken Studio Mokum750 | A beer to celebrate 750 years of Amsterdam
25-4-2025
To mark the 750th anniversary of Amsterdam, Heineken has unveiled a specially brewed beer: Heineken® Studio Mokum750. This unique wheat pilsner was developed in collaboration with five local café entrepreneurs and is a tribute to the city’s rich café culture. The beer is a fresh, unfiltered wheat pilsner with a surprising twist on the familiar Heineken flavor: a hint of coriander seed adds a subtle spicy note, while Citra hops deliver extra refreshment.
1 minute read
Hard Rock Hotel London, Ontario is Canada’s first-ever Hard Rock Hotel
25-4-2025
Hard Rock Hotel London, Ontario — Canada’s first-ever Hard Rock Hotel — is now open inside the 100 Kellogg Lane complex, the country’s largest indoor entertainment venue. Located in London’s Old East Village, just minutes from downtown, the 164-room hotel combines music, luxury, and immersive guest experiences.
1 minute read
Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar
22-4-2025
Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.
DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28th on the Albert Cuypstraat!
We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!
2 minutes read
Trends we spotted | Week 16
18-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
- The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
- McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
- The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
- Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
- A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
- And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
- Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
- Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!
Enjoy reading!
Limited edition Frickles at Burger King® Germany | Fricklemania
15-4-2025
While stock lasts: as of today, you can enjoy fried pickles (Frickles) at Burger King Germany! Have you ever tried Frickles? The viral snack on social media internationally is now brought to Germany by Burger King®.
1 minute read
Trends we spotted | Week 15
14-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
Pizza Hut introduces an exclusive Pizza Caviar Bump Box
10-4-2025
Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of ‘caviar bumps’, these bite-sized caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping. Available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from today until April 12th from 4-8pm, while supplies last.
1 minute read
Trends we spotted | week 13
31-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Have more plan(t)s for dinner! The Sustainable Plant FWD restaurant week will be held from April 5 to 12 in Amsterdam.
- Jade Frommer, co-founder of the Ephemera Group, is shaking up the fast-food industry in Paris with the launch of pop-up restaurant, called 6,90. And their main course is available for just €6.90.
- KFC® USA is dropping an all-new “Dunk It Bucket” – the brand’s first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers.
- Talenti Gelato & Sorbetto, the #1 best-selling gelato brand in the U.S., is raising the bar of its unique Layers line by introducing the Bakery Collection. They created ‘The Dipped Whisk’ in collaboration with Dominique Ansel.
- McDonald’s – A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1.
- Kimpton teams up with Tiny Zaps for exclusive tattoo pop-up series for ‘Tattourists’ at 5 locations in the US.
- Schmarrnsinn is the first pop-up Kaiserschmarrn Café in Frankfurt, kaiserschmarrn with all kinds of toppings!
- There’s a pub in Ireland with your name on it! A worldwide search by Heineken® to find a new owner to keep the family tradition of the McLoughlin’s alive.
- nhow Hotels launched ‘dance nhow, change now’.
- The Dutch Bird Brewery launches exclusive Easter beer Kakelfris.
- Restaurant Vestdijk47 in Eindhoven tackles food waste and receives Orbisk certificate for 16 per cent reduction in eight months.
Happy reading!
Trends we spotted | week 12
24-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Romano’s Glasgow introduces pasta served in a bowl made of pizza.
- Black Tap introduces their award-winning burgers and CrazyShake milkshakes to London.
- Popcorn lovers beware, Godfrey’s Popped Corn a popcorn specialty store has recently opened in London.
- Nobu Hospitality is coming to Amsterdam with residences and a restaurant.
- Goodbye Hotel The ED, and hello Leonardo Hotel Amsterdam Leidse Square.
- The first, The Ruby Group, hotel opens in Copenhagen.
- Will we really get a Universal Studios in the UK?
Happy reading!
