Yield management in restaurants
9-10-2012
It started in the airline industry and hotels are offering different prices during the weekends; yield management. Slowly it appears in restaurants and other branches. A nice example is Restaurant Diverso in Nederweert (the Netherlands). On Monday till Thursday, they offering a special discount menu which will change each month.
Crowd funded beer from 1463
17-9-2012
The Voor en door Goor foundation will herintroduce an ancient special beer brew from 1463. The project will be financed by crowd funding. The aim is to build a brewery in Goor, that will function as a tourist magnet.
Consumers create own discount stickers
14-9-2012
With home made 2% discount stickers the ‘Youth Food Movement’ protests Albert Heijn’s decision to pay 2% less to their suppliers. This guerrilla action focuses the attention to the power of consumers to stand up for farmers.
Sauna day for breast cancer patients
12-9-2012
Newly opened wellness center ‘Sauna Swoll’ initiated the first wellness day for breast cancer patients together with after care center ‘Intermezzo’. Breast cancer often leads to breast amputation and can be a reason for patients to avoid wellness centers. The wellness center is open on 23rd of September from 11.00 to 21.00 o’clock.
Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Most expensive cupcake
9-7-2012
We recently decided to put no more cupcake variations at our website and then we saw this youtube movie…. Great, quiet youtube video about the making of the most expensive cupcake, according to Bloomsbury’s bakery in Dubai. The Golden Phoenix costs 800 euro.
McSucces by Ubel Zuiderveld
6-7-2012
McDonald’s is one of the most succesfull restaurants in the world. Even during economical crises the company still thrives. This Dutch book by Ubel Zuiderveld provides a view in McDonald’s ‘kitchen’. He has published some articles in English as well.
Michelin and San Pellegrino compared
28-6-2012
The top lists by San Pellegrino and Michelin are very different in some countries. Japan has for example 36 three star restaunts according to Michelin, while the San Pellegrino qualifies only two Japanese restaurants as top restaurant. More in this (Dutch) comparison by Van Spronsen & Partners.
Room for Art at Clarion Hotel Stockholm
27-6-2012
The Clarion Hotel in Stockholm, Sweden accepts self-made art as a form of payment for a two person stay overnight. Check the conditions at their site. Although we have seen more promotions like this, we still think it raises more attention then just offering budget deals!
BookDifferent
26-6-2012
BookDifferent is a non-profit foundation which operates worldwide and supports many charities. By booking a hotelroom, 50% will be donated to a chosen charity. BookDifferent is collaborating with Booking.com.