Inglorious fruits and vegetables
7-7-2014
The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.
Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.
Free online ordering system
2-7-2014
GloriaFood has released a new worldwide online ordering system for restaurants. Different from other online ordering websites, GloriaFood is free of charge for restaurants who participate. The system is easy implemented and managed by the restaurant owners themselves. Orders can be placed via the website, the app and facebook.
Tip this much in…
26-6-2014
Ever wondered whether you did tip sufficiently? With tipthismuch.in you will always know. Check if your holiday destination is mentioned on the website. The idea for the website was stolen from Jessica Hische who tweeted the following: ‘Someone should make something similar to http://umbrellatoday.com for international tipping practices #stealmyidea’. Great to see that the idea was picked up by Kate Sigrist, who designed the website and Jolyon Russ who built it.
Increase wine profit
20-5-2014
A glass served too full costs money. The operators of industrial screen printing company ‘Logoforma’ solved this problem in an elegant way. They print wine glasses with logos that functions as a tick mark. Under the name ‘Wijnwinst.nl’ they sell glasses which the entrepreneur can provide 20 to 30% more profit on wine. sses.
Donate oversized food portions
1-5-2014
It often happens that restaurant guests not eat their whole dish, because the dish was larger than they expected. The German Food Bank ‘Düsseldorf table’ and agency ‘Ogilvy & Mather Germany’ launched the campaign ‘All you Can Eat’. Participating restaurants can place a sticker on the menu next to the dishes that tend to be served larger than guests can estimate. Guests have the option to choose for a smaller portion at the same price. The saved money will be donated to the food bank.
Pay with your fingerprint
17-4-2014
From tomorrow it is possible to carry out mobile payments with your fingerprint. Consumers can use the fingerprint scanner of the new Samsung Galaxy S5 to pay through PayPal. The fingerprint is converted to a key that has been encrypted and gets access to PayPal. To activate the fingerprint, consumers must give permission once via an e-identifier. A lot easier for the consumer, it’s not necessary to fill in any data or remember the passwords, but simply swipe a finger across the screen.
Contactless payment at NS retail stores
14-4-2014
Starting this week, it is possible for the consumer to pay contactless with a Maestro debit card at the NS retail stores in the Netherlands. Tomorrow, NS retail introduces the contactless payments in collaboration with MasterCard in the NS retail stores like ‘Broodzaak’, Smullers, Kiosk and Julia’s. The consumer can pay by holding the mobile phone or the debit card against the payment terminal. For an amount below € 25,= there is no PIN required. This method of payment saves time, particularly at the stations, where consumers are often in a hurry.
Parachute delivery after mobile payment
18-3-2014
David McDonald and Adam Grant wanted to serve sandwiches from the 7th floor of a building, one of the reasons was the lack of affordable retail spaces on street level. They chose to use parachutes and started the Jafflechute company. The customers have to pay via a smartphone and can pick-up their order at a mark near the building.
The price strategy of Dagelijks Lekker
27-2-2014
Recently the 4th store of Dagelijks Lekker (Daily Yummy) opened in Leiden. The stores are located at prime locations in Alkmaar, Haarlem and at the Zuidas in Amsterdam. Dagelijks Lekker delivers mainly to employees of stores and offices, but also serves to passersby. The price strategy is remarkable, all the products cost € 1.70. The assortment includes products like soup, smoothies, soft drinks, fresh sandwiches, etc.. This concept is spotted by Wesley Huning.
Pay a KLM booking through social media
14-2-2014
Now KLM Royal Dutch Airlines makes it possible for customers to pay their booking through social media. Consumers are already able to book extra services through social media, such as a seat reservation or extra baggage addition, but they can now pay their booking via Facebook or Twitter as well. KLM will send the customer a link in a private message on Facebook or Twitter, consumers can choose the method of payment and complete the transaction. A KLM service agent receives a payment confirmation and sends a message to the customer. KLM is the first airline that makes it possible to pay through social media.
