24 Karat Gold Turkey | Thanksgiving at Empire Steak House

24-11-2021

  • 24 Karat Gold Turkey - Thanksgiving at Empire Steak House

Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.

We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.

Reading time: 1 minute

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FRENCH IT! | Sofitel introduces series of films to express its ‘Live The French Way’

24-11-2021

  • Sofitel - French It
  • Sofitel - French ItSofitel - French It

As the first international luxury hotel brand to originate from France, Sofitel Hotels & Resorts is a renowned global ambassador of modern French Art de Vivre and style. Revealing an edgier and more playful expression of the brand’s Live The French Way ethos, Sofitel is launching FRENCH IT!, a global digital campaign of six stylish short films that spotlight the brand’s passion for arts and culture by bringing the whimsy of the French language to life.

Reading time: 4 minutes

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Trends we spotted | Week 46 

22-11-2021

  • horeca trendsTrends in het kort - Trends we spotted

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about the Icelandverse, a great example of an ad for tourism and Redefine Meat. This Israeli start-up expands operations into Europe, they are going to 3D-print beef substitute in the Netherlands.

This Holiday Season you can play curling at the garden of the Langham hotel in London and the Alexandra pub in Wimbledon is hosting ‘don’t be on your own day’ as a lovely gesture to combat loneliness on Christmas Day.

In Hamburg you can enjoy raclette, glühwein and other Swiss winter season food in old ski gondolas at the 25Hours Hotel. And an initiative to tackle the shortage of hospitality staff from Amsterdam: The ‘Leidseplein’ class.

Korean Childhood snacks are an overnight hit because of Squid Game especially among Korean-American restaurant owners! And also in New York: the Antony Bourdain hawker centre is set to open in the beginning of 2022.

Arby’s in the US sells meat with curly and crinkle fries and now they announced the upcoming launch of its limited edition Curly Fry and Crinkle Fry Vodka. And check out the sky at Bercy Village in Paris, we love what they did!

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The We’re Smart Future Awards 2021

22-11-2021

  • We're Smart Future Awards 2021We're Smart Future Awards 2021
  • Winner Eleven Madison ParkWinner Eleven Madison Park
  • Winner Gambero RossoWinner Gambero Rosso
  • Winner HomeForestWinner HomeForest
  • Winner Michelin Green StarWinner Michelin Green Star
  • Winner plant-based broth VOL5Winner plant-based broth VOL5
  • Winner Rob Baan from Koppert CressWinner Rob Baan from Koppert Cress
  • Winner The Green BeanWinner The Green Bean

Celebrating their culinary contributions for nutritious, planet-friendly – and delicious – innovations, the winners of the We’re Smart Future Awards 2021 have been revealed at the Horeca Expo in Ghent on Sunday, November 21, 2021.

Winners of the Future Awards 2021 are Rob Baan, The Green Bean, VOL5, HomeForest, Plant-T, Eleven Madison Park, Gambero Rosso and Michelin Green Star.

Reading time: 2 minutes

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New store concept in New York by Starbucks Pickup and Amazon Go

22-11-2021

  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go
  • Starbucks Pickup with Amazon GoStarbucks Pickup with Amazon Go

The new store integrates the digital and physical retail experience, bringing together the connection and comfort of a Starbucks café and convenience of ‘Amazon Go’s Just Walk Out’-shopping experience. The new store concept by Starbucks Pickup and Amazon Go in New York City at 59th between Park & Lexington, opened on November 18 2021.

Reading time: 4 minutes

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Pulitzer Amsterdam X Claes Iversen | Design Christmas tree

19-11-2021

  • Pulitzer X Claes IversenPulitzer X Claes Iversen
  • Pulitzer X Claes IversenThe garden at the Pulitzer Amsterdam

This December Pulitzer Amsterdam – the hotel located in 25 connected canal houses – collaborated with the famous Danish fashion designer Claes Iversen to decorate one of the largest Christmas trees of Amsterdam. The designs of Claes Iversen are worn by Queen Máxima, the crown princess Mary of Denmark and Dutch celebrities Lieke van Lexmond and Chantal Janzen. The Pulitzer Amsterdam X Claes Iversen.

Reading time: 2 minutes

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La Trappe and BrewDog launch a craft beer ‘Practice What You Preach’

16-11-2021

  • Practice What You PreachPractice What You Preach by La Trappe and BrewDog

La Trappe, in collaboration with the Scottish brewery BrewDog, has developed a limited edition craft beer: ‘Practice What You Preach’. By means of this limited edition they support the Made Blue Foundation. This foundation provides clean drinking water for everyone in the world. The earnings from ‘Practice What You Preach’ benefit Made Blue. For every glass of ‘Practice What You Preach’, La Trappe and BrewDog will jointly donate 1000 glasses of clean drinking water to developing countries.

Reading time: 2 minutes

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Top of the Dutch creatives designed Capital Kitchen

15-11-2021

  • Capital Kitchen Amsterdam - credits Birgit BijlCapital Kitchen Amsterdam - credits Birgit Bijl
  • Capital Kitchen - Tower RoomThe Tower Room - credits JanWillenKaldenbach
  • Food at Capital Kitchen Amsterdam - credits Kim WindersFood at Capital Kitchen Amsterdam - credits Kim Winders
  • Capital Kitchen Amsterdam - credits Birgit BijlCapital Kitchen Amsterdam - credits Birgit Bijl
  • Capital Kitchen Amsterdam - credits Geert BroertjesCapital Kitchen Amsterdam - credits Geert Broertjes
  • Capital Kitchen Amsterdam - credits Geert BroertjesCapital Kitchen Amsterdam - credits Geert Broertjes
  • Trappenhuis by rutger de vries - credits Jan Willem KaldenbachTrappenhuis by rutger de vries - credits Jan Willem Kaldenbach

Opening – The newest addition to Amsterdam is Capital Kitchen. A bar restaurant located in Capital C, the monumental building on Weesperplein where the Diamond Exchange was once located. Capital C literally stands for creativity with a capital C. Capital C is a hub and community for the capital’s creative sector. A work and meeting place for creatives with flexible workplaces, office and meeting rooms and special event spaces. And now also with a unique and innovative bar-restaurant concept. The design of Capital Kitchen has been created together with the top of the Dutch creative industry.

Reading time: 2 minutes

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The Teleportel Telework D.I.Y. Reception eliminates infections

15-11-2021

  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel
  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel
  • The D.I.Y. reception by TeleportelThe D.I.Y. reception by Teleportel

During one of the worst surges in coronavirus infections, companies are facing a need to implement remote measures such as teleworking. Teleportel, a company located in Belgium, has come with a ‘Do-It-Yourself’ Reception. Teleportel (since 2001) is global market leader in Live Video Receptions over Distance.

Reading time: 1 minute

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1 million funded for scaling up sustainable restaurant chain

15-11-2021

  • Duurzame restaurantketen Jack BeanGerechten van Jack Bean
  • Duurzame restaurantketen Jack BeanMathijs Huis in 't Veld en Pepijn Schmeink van Jack Bean

Sustainable restaurant chain Jack Bean has raised 1 million euros growth funding. With this money, the start-up from Rotterdam will expand to Amsterdam and the sustainable restaurant chain will prepare for further national upscaling.

Reading time: 2 minutes

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