The Pickle Switch | Heinz pickle vending machine
15-8-2024
On Thursday 15 August, the ‘picky pickle’ eaters among us can visit Diego’s Burgers in Rotterdam from 12.00pm. Here, Heinz is launching the new ‘Pickle Switch’, where you can throw in the pickle from your burger as payment, in exchange for a free 220ml bottle of Heinz Tomato Ketchup Pickle flavour. A pickle swap, while stocks last!
Trends we spotted | Week 32
12-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Seville is getting a Crystal Lagoons project aka a Public Access Lagoons Meanwhile, there are quite a few lagoons in the pipeline for Europe.
- Ras Al Khaimah’s Al Hamra is targeting UK and overseas investors with a month-long, PR concept at Harrods. Opening in August.
- A research institute in Japan for a special dish! The dish: raw eggs over rice or as they call it: Tamago Kake Gohan (TKG). Ever heard of yuzu eggs or wine eggs?
- Frittenwerk already has 40+ branches in Germany. They are ready to open branches outside Germany as well. Check out their marketing! Really cool.
- Dutch GP announces biggest ever flag campaign in Dutch sports history.
- Saudi Arabia has unveiled the designs for 11 new stadiums for the 2034 World Cup as part of its bid book. Extraordinary architecture!
- McDonald’s is testing a ‘Big Arch’ burger in Portugal.
- Savor has developed a technology that turns carbon into cooking fats, oils, and other food products, like butter.
- Artist Iwan Smit designed the 2024 Duvel Glasses. The theme for the design is, ‘making a real connection’.
- And a reel about a Cherry Crioche, created by chef Dmytro Zhukovets. More inspiration on his Instagram account!
Enjoy reading!
Almere Underground | Valo Arena AR, Zero Latency VR, pool, karaoke, shuffleboards and axe throwing
9-8-2024
Almere Underground recently opened its doors in the heart of the city Almere in the Netherlands. This diverse indoor entertainment centre offers a wide range of activities for young and old. Visitors can enjoy familiar activities such as bowling, pool, shuffleboard, darts or karaoke and daredevils can even have a game of axe throwing. In addition, Almere Underground stands out with several exclusive, interactive attractions, such as the Valo Arena AR and Zero Latency VR, which can hardly be found anywhere else in the Netherlands.
Sunscreen at Bagels & Beans | Getting vitamin D with Factor Creamcheese
9-8-2024
At the Dutch chain of Bagels & Beans, they grease their bagels well and now guests can do the same on their terraces for free! Enjoying a staycation or grabbing a sunny terrace is now even more appealing. Sunscreen is on hand at every location. Getting vitamin D with Factor Creamcheese. Enjoy the summer more responsibly!
Panja Paloma | Waterkant and Brewery ‘t IJ created a refreshing summer beer cocktail
8-8-2024
This summer, Brewery ‘t IJ and Waterkant are jointly launching a new and surprising beer cocktail in a sexy can called: Panja Paloma. The inspiration for this new drink was found in the popular paloma cocktail, an effervescent Mexican long drink cocktail with tequila and grapefruit. This cocktail combined with Brouwerij ‘t IJ’s famous beer creates a refreshing summer treat. In short, a collaboration with a sunny edge between two Amsterdam icons. Panja Paloma is now available at the Waterkant and is preferably drunk on a warm summer’s day.
Chunk Foods X Pastrami Queen | Serving plant-based pastrami
8-8-2024
In New York City, Chunk Foods and Pastrami Queen announced a new partnership. Since Thursday, August 1, Pastrami Queen’s Moynihan Food Hall location serves “The Prince powered by Chunk”, a wonderful combination of Chunk’s award-winning plant-based Slab prepared as Pastrami, New York deli mustard, rye bread, and a pickle. This exciting collaboration honours the rich culinary heritage of NYC while embracing new, delicious, meaty options.
Sometimes a name brings back memories! Back in the eighties I travelled frequently to NYC, staying either in Brooklyn or on Manhattan. I can still remember the taste of my first pastrami sandwich. I hope the ‘The Prince powered by Chunk’ offers vegans the same memories! ^Marjolein
Immerse LDN | ExCeL London unveils new dedicated immersive entertainment district
8-8-2024
This Summer, ExCeL London, part of ADNEC Group, will launch the first phases of Immerse LDN, set to be the UK’s largest immersive entertainment district and offering new afterhours and hospitality opportunities for the events industry. Spanning more than 160,000sqft once fully complete, Immerse LDN will be dedicated to showcasing world-class immersive experiences and original productions across brand-new purpose-built venue spaces in the heart of London’s Royal Docks – set to the backdrop of ExCeL London’s newly developed waterfront.
Chef’s Table cruises | 3-day fine dining trips on luxury river ship
6-8-2024
Event agency Creators of Live is launching Chef’s Table cruises, which are unique culinary 3-day river cruises on a floating five-star boutique hotel, river cruise ship ‘Advance’, where fine dining is the common thread. For the gastronomic element, some of the Netherlands’ most prominent and innovative, culinary talents play the leading role. Transcend Cruises’ most luxurious river ship ‘Advance’ serves as the setting for the culinary voyages.
Trends we spotted | Week 31
6-8-2024
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- People’s Captain is a special beer brand in the UK that supports positive mental health in the country. They’re brewing positivity.
- We love to follow news around lab-grown meat and we read that the UK is the first European country to approve putting lab-grown meat in pet food. It will be done by Meatly.
- Spotted on Instagram, Fruttini. They produces artisanal frosted fruit in Paris. It looks delicious!
- It’s croissant time again, we spotted a new one: the Cröner. Turkish kebab and the croissant meet to create the ultimate kebab. Sold at Cio’s Grill & Kebab in Vienna.
- ‘Inspired by KM’, Kylian Mbappé and Accor forge alliance to empower younger generations.
- For those who love to play a game of ping pong, you should try Tipong Sport, created in France!
- Great name swap: pickles festival Picklesburgh in Pittsburgh, Pennsylvania! We know that they love pickles in the US but we wonder if Europeans would fancy pickle shaved ice, pickle tots or pickle cheesesteak.
- After a redesign the Asian restaurant Mr. Sam will reopen this month in Amsterdam.
- Earlier we wrote about the introduction of the German app NeoTaste in Amsterdam, they’re now expanding to many more Dutch cities. They have a lot of restaurants offering special culinary benefits in Amsterdam and Rotterdam for example.
- Pasquale Carfora, chef of Aroma Italian Fine Dining Restaurant in the small Dutch town of Vaassen, is named winner of the renowned Primo dei Campi competition in Italy.
- Chiel Dohmen, owner of restaurant By Chiel in Zutphen, has been awarded the prestigious Gerrit de Kiewit Trophy of the Chaîne des Rôtisseurs Nederland.
Enjoy reading!
Metro Diner celebrates National Fried Chicken & Waffle Day on August 8
5-8-2024
Metro Diner, where comfort food classics are reimagined for breakfast, lunch and dinner, is heating up the griddle for its seventh annual serving of National Fried Chicken & Waffle Day on Thursday, Aug. 8. This year, Metro Diner is sweetening the celebration with two special offers: in-diner discount and free Fried Chicken & Waffles for a year!
We are mentioning hospitality related national and international days, weeks and months in our weekly trendmail. As these days are lesser known in the Netherlands we like to give examples on how to integrate them in your marketing. The Fried Chicken & Waffle Day by Metro Diner is created by the company itself in 2018 to honour their signature dish!
The Pickle Switch - Heinz pickle vending machine at Diego's Burgers in Rotterdam
The Pickle Switch - Heinz pickle vending machine at Diego's Burgers in Rotterdam
The Pickle Switch - Heinz pickle vending machine at Diego's Burgers in Rotterdam
