Trends we spotted | Week 26
1-7-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about amongst others ‘Jack & Coke’, a ready-to-drink pre-mixed cocktail option and Two Bit Circus from Los Angeles has ‘Story Rooms’ instead of ‘Escape Rooms’.
This July, McDonald’s USA will offer a first-of-its-kind virtual summer camp experience for fans in their app. And Airbnb is on the hunt for the world’s craziest spaces and will help foot the bill to build them. Their $10,000,000 OMG! Fund is looking for 100 great ideas!
The legend Orient Express is back on track. The Accor Group announced that they expect the train to be back in business in time for the Olympic Games in France in 2024. And Elton John gifts Hard Rock International his one-of-a-kind Gucci suit! And receives a donation of $100,000 to The Elton John AIDS Foundation.
In a world’s first Air New Zealand has introduced ‘sleep pods’ for economy class passengers to rest for four hours at a time. And opening a Crypto restaurant isn’t always easy, especially not in a crypto crash!
Click on the title if you like to read the full article. Enjoy reading!
Karma Kebab makes the hardcore carnivore’s mouth water
1-7-2022
And this title is true! Our colleagues who had already tasted it at festivals were jealous of the colleague, a real meat lover, who got to taste it at the opening! She now has Karma Kebab cravings as well!
Maybe you already knew them from one of the many festivals (Lowlands, Mistery Land, Into the Great Wide Open) where they satisfied your kebab cravings. Because entirely made from grain and celeriac, Karma Kebab still makes even the hardcore carnivore salivate. Now it is time for the next step for the successful, plant-based kebab brand: thanks to initiators Pascal Labrie, Marcel van der Heijden, Hidde Stolwijk and Ivo van der Pauw, the former bicycle depot on the Kanaalweg in Utrecht will be given a new lease of life.
2 minutes read
In search of the taste of Rembrandt’s beer
30-6-2022
CRAFT, the trade association for independent breweries in the Netherlands, is making a documentary and a new contemporary beer with a group of brewers, historians and TV chef Perry de Man. What kind of beer was in the glass in Rembrandt’s painting “The prodigal son in an inn” from 1635? Rembrandt’s beer is the starting point of the new documentary series ‘In search of taste’. In this series, beer brewers, art and beer historians, and culinary all-rounder Perry de Man (DJ, chef, De Toko Rotterdam, Falafval, 24Kitchen) not only go in search of the taste of Rembrandt’s beer back then, but they also show how they managed to brew the beer in the painting with the taste of today.
3 minutes read
Snackization | Top chefs are increasingly specializing in street food
29-6-2022
Who doesn’t like a good snack from time to time? That goes for most people, of course, including top chefs. Behind the scenes, they have always created the most delicious simple dishes and snacks for themselves and their loved ones. A few years ago, the first chefs came to the realization that many more people would like to taste this. Like chef Gavin Kaysen (*) who already served a late night greasy spoon at the bar in his first restaurant Spoon and Stable years ago, New York’s favorite chef David Chang (**) who started his own fried chicken brand, Chef Schilo van Coevorden of restaurant Taiko (*) in the Conservatorium Hotel in Amsterdam who in collaboration with Febo served the limited edition ‘langoustine frikandel’ or the Valuas croquettes and bitterballen of chef Eric Swaghoven which he has been selling since 2004. These chefs already set this trend back then, this article will continue after a few of these examples of “snackization” of the culinary world where we discuss the inspiration and initiatives that the corona period brought us.
Reading time: 3 minutes.
Restaurant Renato’s brings the Italian vibe to Bloemendaal aan Zee
28-6-2022
Restaurant Renato’s has officially opened in the Dutch coast city of Bloemendaal aan Zee. With its family approach, the thin ‘Roman style’ pizzas, extensive choice of antipasti and high quality ingredients, Renato’s has already conquered many hearts in establishments elsewhere in the country. In Bloemendaal aan Zee, Renato’s found a place that had long been on the owners wish list: a location that also offers space for large family dinners, weddings and events and can be combined with a wonderful night’s sleep in Poort Beach Boutique Apartments. Add to that a magnificent terrace overlooking the sea, and you have the perfect recipe for that vacation in your own country.
Enjoying Italian specialties with sea view, what more could you want? We enjoyed it in the sun!
The Ketchup Project | game changer in the battle against food waste
27-6-2022
DOEN Participaties and Brave New Food Investments (BNFI) are jointly investing 450,000 euros in The Ketchup Project, a sustainable initiative that combats food waste and empowers local Kenyan farmers. With this investment, The Ketchup Project can hire extra staff and invest in the purchase of its own drying hubs.
Sustainable ketchup for restaurants and fast food restaurants, interesting for those companies that have sustainability high on their agenda.
Trends we spotted | Week 25
24-6-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
German Maritim Hotel group has signed a new 50-year lease with Union Investment for the biggest integrated congress hotel in Europe, The Maritim Hotel, being developed in Amsterdam North, close to the River IJ and opposite the city’s central railway station across the waterway.
Celebrating a milestone 50th anniversary, European-born brand Le Méridien brings glamour back to travel with renovations across its global portfolio. And SkyDrop and Domino’s gear up to launch a commercial drone delivery trial in New Zealand.
Hard Rock International commences partnership with GEK TERNA Group to create a luxury resort and Casino in the Heart of the Athens Riviera. Hard Rock Hotel & Casino Athens is set to open in 2026. And a Heritage Market by Starbucks opened in Seattle, showing the past, present and future of coffee and their community.
KFC US unveils innovative new ‘finger sporks’ to make its side orders as finger lickin’good as its fried chicken. And NIPA Capital & Conscious hotels join forces for sustainable growth of this chain in Europe.
Organic wine form The Good Wine provides one thousand times more clean drinking water in cooperation with Water Made Blue. And the two Fletcher Hotels at Rotterdam The Hague Airport introduce a package deal: ‘The super relaxed travel package’.
In the category Catering, cleaning, security and various business services of the MT500, Hutten is number 1 this year. The MT500 is the reputation research for Dutch companies, based on the opinion of managers, decision makers and executives.
Het Blauwe Tientje | Beer for the 10th anniversary of De Biertuin
23-6-2022
With now three locations, De Biertuin is a household name in Amsterdam. This year they celebrate their tenth anniversary. In honour of this they have joined forces with Two Chefs Brewing and labelled their own beer: Het Blauwe Tientje (The Blue tenner). They are also celebrating by giving away gifts via their Instagram account, a party on Sunday the 26th of June, and a 10-year burger.
Campina collaborates with Jimmy Loves Food | Organic dairy products delivered by bike via order platform for the restaurant sector
23-6-2022
Campina collaborates with Jimmy Loves Food, an Amersfoort-based business order platform which delivers local and sustainable products to the restaurant sector by bike. The delivery will be emission-free and take place within 24 hours in Amersfoort and Amsterdam. The organic products from the Campina range can now be ordered via this app.
LIGHTYEAR-experience at Novotel
23-6-2022
Novotel, in collaboration with Disney and Pixar, is excited to announce an intergalactic campaign to celebrate the launch of LIGHTYEAR, beginning on June 16 and continuing throughout the summer. LIGHTYEAR is a family-friendly animated adventure that tells the origin story of the heroic space ranger, Buzz Lightyear. Novotel will delight its guests, fans, and followers with special offers, surprises, and fun activities inspired by the film at hotels across more than 50 participating countries around the world. Novotel’s multi-film collaboration with Disney and Pixar has already successfully celebrated the launch of three previous films: ONWARD, SOUL and LUCA.
Children get an assortment of Disney-Pixar’s LIGHTYEAR colouring pages, games, stickers and, on request, a star projector that transforms their room into an unworldly space. But you can also take photos as Buzz with an exclusive Snapchat Lens or pose with a digital Buzz in the lobby via an augmented reality photo shoot. And of course, you can win prizes on their social media.
Summercamp in the app of McDonald's
The Orient Express is back on track - credits Xavier Antoinet
Hard Rock International presents Elton John with check for Elton John AIDS Foundation at London Hard Rock Cafe. - Credits: Ben Gibson Photo 
'Jack & Coke' a can of Jack Daniels and Coca-Cola
