From plastic bottle to chair

18-5-2010

Coca-Cola is recycling empty cans and bottles into chairs. Not only chairs, but also jackets and other clothing will become part of the recycling program.

Not going to South-Afrcica but still want to be at the stadium?

17-5-2010

Can’t afford a ticket to South Africa? Or just not such a huge fan? There is still a possibility to watch yourself on TV. You can buy a spot on the banner of www.hetoranjespandoek.nl, which will be displayed at the match The Netherlands-Denmark. So your face will still star on TV.

Bully the competition

16-5-2010

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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.

Creative marketing really works

15-5-2010

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 This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.

Fastservice pancake restaurant

14-5-2010

In France, the first fast service “crêperie” opened with 3 outlets in Paris. The concept is named after the savory crêpe, “Roule Galette”. One of France’s most classic dishes in a modern way.

Atelier in a cafe

13-5-2010

For the creatives among us, a café in Paris has opened, where one can rent a sewing machine. The café has ten work stations. Costs? € 6 per hour and € 25, = per day. They also frequently organize workshops. Similar initiatives have been spotted at various locations, for example in Rotterdam.

Andes teletransporter

12-5-2010

Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.

Coca-Cola Happiness Machine

12-5-2010

 “Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.

New Nespresso store opens in 3D

11-5-2010

 The opening of the new Nespresso boutique in Brussels, was accompanied by a great 3D presentation. Watch the video on YouTube.

New York Pizza political party

10-5-2010

New York Pizza is gratefully using the empty billboards that are now displayed for political parties. Throughout Amsterdam, they are distributing posters of the “choose fresh” party. However, when visiting the website you realize that you are dealing with a marketing stunt by New York Pizza.

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