The legendary McGold Card | The gift that keeps on giving
2-12-2022
The weather outside may be frightful, but the spirit at McDonald’s is sooo delightful. This December, they are kicking off the holidays and inviting fans to celebrate the season with friends and family in the best way – by sharing McDonald’s. They introduce the SZN of Sharing, a first-of-its kind holiday celebration happening exclusively on the McDonald’s App. From Dec. 5-25, McDonald’s USA are bringing you (and your crew) daily deals on your favorite menu items, cozy-yet-cool merch drops, and even the chance to win the iconic McGold Card (iykyk).
We think that fans all over the world are a bit jealous of the American fans who have the change of winning the McGold Card!
Mystery flavor at Yogurtland | Inspired by the White Elephant gift exchange game for the Holidays
2-12-2022
It’s the holiday season and Yogurtland is celebrating with a flavor that’s inspired by the popular gift-giving game, White Elephant. This year, Yogurtland invites you to try the mysterious White Elephant flavor, just like how you’d pick a surprise gift during a White Elephant gift exchange! Yogurtland’s limited-time offering is ever-changing, which allows guests to delight in the magic of the season with a delicious and unexpected flavor from the White Elephant handle.
We didn’t know about the White Elephant gift exchange but it’s quite simple, if you don’t know it either, check it out here! But here in the Netherlands we have a similar Sinterklaas game.
Mama Q | New Asian food web shop from top chef Kelvin Lin and his mother
29-11-2022
Top chef Kelvin Lin and his mother have opened online web shop Mama Q. The range consists of authentic Asian comfort food, dim sum and dish components. The range allows consumers to enjoy delicacies from the award-winning kitchen of the former top restaurant Nayolie in Voorschoten (near The Hague in the Netherlands) at home.
Trends we spotted | Week 47
28-11-2022
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about, among other things, a culinary Sinterklaas (Saint Nicholas) at The Entourage group’s restaurants and reusable plastic trays at McDonald’s France. Also about Washington D.C.’s first ready-to-drink Espresso Martini that was launched and sold out on the same day and about the Gourmet Market Central Station in the city of Tilburg in the south of the Netherlands.
Furthermore, Jaeger-LeCoultre, the watch brand is opening a pop-up café in Manhattan and you were able to take a special ride on the Ferris wheel in Vienna last weekend. With the introduction of Apartments by Marriott BonvoyTM, Marriott International, Inc. they announced its expansion into apartment-style accommodations and a link to an article about the recently developed intelligent order management system TouchKitchen.
The Dutch restaurant chain ‘De Beren’ launches ‘Taste the Excitement’ World Cup campaign and Brewdog scores its own goal with ‘anti-sponsorship’ ads for World Cup Qatar.
Sint-Olofskapel transforms into Saint Soif
25-11-2022
The well-known Amsterdam based restaurant De Kas and 5-star hotel NH Collection Barbizon Palace are joining forces for a pop-up in the historic Sint-Olofskapel.
From January 4 up until 22, you can enjoy a glass of wine, casual service and good food in the oldest chapel in the Netherlands at the head of the Zeedijk. Chef Jos Timmer of Michelin star restaurant De Kas: “For a while it looked like the pots and pans would remain untouched for a month. After all, our kitchen is being remodeled, but of course we wanted to continue cooking.” Starting January 4, the entire staff and all their belongings will move to NH Collection Barbizon Palace where the doors of the Saint Olof Chapel will be opened for pop-up wine bar Saint Soif. The patron saint of sailors makes way for Saint Soif which will be run under De Kas signature.
Reading Time: 1 minute.
Victor Fielmich and Elvira Kemman open Bistro ElVi in Bergen
25-11-2022
Bistro ElVi has opened in Bergen, North Holland, with chef Victor Fielmich and hostess-sommelier Elvira Kemman. The couple serves French classics with a modern twist and primarly makes use of regional ingredients. The concept of a gourmet level French bistro together with a wine bar is unique for Bergen. The couple formerly managed the Utrecht restaurant ElVi, which was mentioned in all of the major restaurant guides and was the only restaurant in Utrecht to get a Michelin Bib Gourmand award at the time.
Reading time: 3 minutes.
Christmas inspiration 2022 | Christmas around the globe
22-11-2022
We are almost in one of the busiest and, in our opinion, one of the coziest periods of the year for the hospitality industry. And we can finally welcome guests for Christmas again!
Most hotels and restaurants are already busy thinking about the decorations, we have even seen the most beautiful Christmas hotel of the Netherlands on Instagram, ready to receive their guests! We have also seen a lot of newsletters with delicious menus and it’s great to notice that ordering Christmas dinners to go remains possible at many restaurants in addition to reserving a table! Last year we created a digital Christmas inspiration booklet with the biggest trend of that year; the ‘Christmas drive thru’. Of course we had to create another list this year, including the recurring ‘tree lighting’ ceremony, looking on Pinterest for your decorations, Christmas atmosphere in your hotel room, an ‘Electric Bingo’ in Christmas atmosphere and much more Christmas inspiration.
Reading time: 4 minutes.
Restaurant YANO | Rotterdam has a new fine-dining restaurant
18-11-2022
Opening – On 2 November 2022, host Britta and chef Yuri Wattimena opened the doors of their restaurant YANO in Rotterdam. The fine-dining restaurant is located on the Straatweg 114 in Rotterdam’s Hillegersberg district. It is the (married) couple’s first business, they have extensive experience in working at high-end Rotterdam restaurants. The restaurant stands out for its quirky, worldly style of cooking, combining international flavours such as those of the Indian archipelago and South America with French cuisine.
Horecava | The Netherlands’ biggest hospitality trade show returns in January
18-11-2022
It’s already back to normal, but isn’t it great that after two tough years for the hospitality industry, the Horecava will take place at the RAI Amsterdam as before?
From 9 to 12 January, professionals from the hospitality industry will once again gather at the fair. Since January 2020, the Netherlands’ largest hospitality fair has not taken place in physical form. This makes the return of Horecava extra festive. The upcoming edition will focus on three themes: sustainability, personnel and innovation. The organization has not been idle in recent years. Because in addition to the exhibition days, the dynamic hospitality industry needs a place where they can meet like-minded people 365 days a year. Horecava has developed a successful online platform where supply and demand come together and current news is shared. Both hospitality companies and interest groups now know how to find each other there.
The Greanery | The world’s first green electricity-charged dining experience
17-11-2022
From 24 November to 24 December, The Greanery, an exceptional December special, will be held in Amsterdam’s impressive Transformatorhuis. After two corona years where everything was built up and did not go ahead, this year the historic building on the Westergasterrein will be the setting for a 360-degree dining experience where sustainability is high priority. Reservations can be made through their website.
The legendary McGold Card
The SZN of Sharing at McDonald's USA
