Catered picnics in Amsterdam
31-3-2011
Butler For Hire’s service in the Netherlands offers a new service, the picnic butler, from April to August in the Vondelpark in Amsterdam. When booked, a butler is sent to the park to set up the picnic, included with crystal glasses, picnic rugs, china crockery and pillows. Once the picnickers are ready to go home, a phone call to Butler For Hire signals it is time for the butler to return and clean up.
Commercial inspired by tweets
31-3-2011
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The latest marketing ploy of Kraft is Mac and Cheese TV. This commercial is unique because it’s inspired by real life tweets of Kraft Macaroni & Cheese fans. These Mac and Cheese TV commercials are a game changer for interacting with loyal customers.
Design on a tray
30-3-2011
The Norwegian company Figgjo has developed a new range of plates specifically made for use in canteens and restaurants. Now, these plate are usually pretty dull and uninspired. Figgjo has played around with the colour and shape, but without prejudice to the stacking capability or durability requirements.
Dip Dip nuggets
30-3-2011
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McDonald’s promotes his famous McNuggets and its range of dip sauces by using the elevator to create illusion nuggets that were dipped into sauces. Watch the movie.
CueMelon – seems to be a april fool
30-3-2011
Organic marketer Eosta, brings a new innovation into the markt. It is a cucumber, which has an orange colour inside and tastes like a melon. The cucumber is preservable up to 10 days. This seems to be a perfect april fool…
Golf Digest Campaign
29-3-2011
Golf Digest wanted to remind golf enthusiasts that they can improve their game with the magazine. So how can you disrupt the region’s biggest golf to get attention?
Virtual campaign
29-3-2011
The Lynx Effect in the UK has lounged a campaign that has taken viral concepts to another level with their latest brand: the Lynx Fallen Angels Ambush. Various angels fell at the Victoria Station in London from the sky, onlookers tried to connect with the beautiful “virtuous” creatures on the screen.
Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Free Cone Day!
28-3-2011
As a way to thank the Ben and Jerry’s customers for their support and to celebrate 33 years of Ben & Jerry’s, the Ben & Jerry’s scoop shops all over the world, are happily giving the ice creams away!
Green tomato juice to celebrate spring
28-3-2011
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.