Inspiration from 2009: Assistance in the kitchen

18-4-2011

Nowadays we see serveral technical tools for in the kitchen, like the voice controlled culinary app. In 2009 we saw this computer which explains the consumer step by step how to prepare the dish, including the shoppinglist, how to preheat the oven, how to cut correctly and how to handle several diets.

Cookieboy

15-4-2011

Cookieboy is originally a fashion-designer but switched to baking and desiging  cookies. His cookies are used for several projects like the LaForet Harajuku shopping complex en the musuem of Tokyo. Next to these exhibitions he works with brands like Issey Miyake. Also nice as ‘follow-me-on-Twitter’-cookie with the coffee.

Inspiration from 2009: Take the stairs, choose a target

15-4-2011

Last week we’ve informed you about a new ‘ healthy’  McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement. 

Inspiration from 2008: Citytours by Louis Vuitton

14-4-2011

In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.

Inspiration from 2008: Louis Vuitton-Soundwalk

14-4-2011

In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.

SOK, Summer Espresso Lab opens in Amsterdam

13-4-2011

Announced today via Twitter: This Friday opens pop-up espresso bar SOK. It’s the new pop-up espressobar from Onno van Zanten, Sander Schat and Kees Kraakman. The name SOK represents the first letters of the initiators: Sander, Onno and Kees. The esspresso bar will open at the Hartenstraat 34, Amsterdam.

Rabbit ears salad servers

13-4-2011

It’s finally spring! After a Calorie rich winter, our salad needs a spark of humor on the table … Two rabbit ears in the bowl immediately sets the tone!

Dioss CanHead

13-4-2011

The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.

Preview your hotel online at Room 77

13-4-2011

The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.

McDonald’s without hamburgers

13-4-2011

McDonald’s is testing a new restaurant concept without hamburgers in La Defense business district in Paris. At the McCafe & Salads Live, salads are freshly prepared at the request of the consumer. French fries and hamburgers are not on the menu.

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