Beer from Copenhagen

26-5-2011

Carlsberg introduced a new beer, specially made for younger consumers. It is made with natural ingredients and has a fresh and sparkling taste. The label was designed by the agency e-Types. According to them, the label is minimalistic. Nordic at its best.

High tech toilet

26-5-2011

This is a fully automated toilet. When you enter the bathroom the lid rises and with a flick of your foot you determine whether the seat has to rise or not. Before you sit down, the seat and feet warmers have already done their work. For that little bit of entertainement, a mp3/radio is integrated into the toilet. It plays a preset playlist or a radio channel. When you are finished, the sprinkler and dryer take care of the rest.

Natural energy drink in stylish can

26-5-2011

 Nowadays there are a lot of energydrinks. Energydrink 28Black has as one of the few a natural ‘background’. The drink is made from the Acai berry and comes in a mat black can that gives a stylish touch. The name represents the mindset of the creators; a day can have 28 hours.

Test note:

Our test panel was enthusiastic about 28Black during one of our trend presentations. The energy drink tastes refreshing, got a hint of cassis and is less sweet than expected. The mat black can will easily integrate at a trendy club.

Book for a do-it-yourself beer brewery

26-5-2011

Beer Craft is a simple and illustrated book about making your own beer. The authors, William Bostwick and Jessi Rymill explain every single step from mash to bottling the beer. Besides that, the book also gives information about branding, naming, labeling and how to customize the flavour.

Choccywoccy Boudoir

25-5-2011

Choccywoccydoodah in Brighton is thé store for chocoholics. They sell all sorts of varieties of chocolate, cakes, tarts, shakes, truffs and so much more. Besides that, they have a chocolate boudoir. For 2 hours its yours, and you can indulge yourself with all the nice chocolates they serve.

Oscar Stock Market System

24-5-2011

Ordering a drink in a bar will never be the same with the Oscar Stock Market system of the Belgium companies Torex and Drugstore. This POS won in 2010 the ‘Innovation Award’ of the Horeca Expo, for new concepts. A dynamic screen in the bar shows the current prices of the drinks, based on the fluctuating stock prices. Even a stock crash can be simulated. A nice way of increasing the experience around ordering drinks and herewith stimulate the sales. 

 

Rich Tasting

24-5-2011

Inbev UK decided that they needed someone to taste the beer. Not for the brewery, but on festivals. On the job, the temperature, the way of serving the beer and the quality need to be checked before the beer can be served to the artists backstage. Nice job! Even more, because the wage is 10.000 pounds, for only six days. Nice example of promotion!

 

Slide control by Arcoroc

23-5-2011

This concept is based on the existence of an invisible silicone seal on the base of the item. Thanks to this seal, the item will remain stable on the chosen surface. 7 different types of glasses and apetizer dishes.

 

Chocolate bar with calorie count

23-5-2011

This chocolate bar is decorated with the calories it contains. The bar is devided into pieces of different sizes and different calorie counts.

 

Starbucks & Lady Gaga Quest

23-5-2011

Starbucks and Lady Gaga introduced an online Scavenger Hunt, a search game. Every week contesters have to find a clue. Last weeks assignment: to be found with QR codes on posters inside the Starbucks shops. This weeks challenge has to do with the new Lady Gaga album. The purpose of the game is to let people use the social media and collaborate in finding the solutions. The winner gets Lady Gaga related presents.

 

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