A great invitation

11-8-2011

The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!

Museum for divers

11-8-2011

Vandenberg: Life below the surface, an art gallery at a underwater shipwreck. Austrian Photographer Andreas Franke did use strong magnets to attach 12 digitally layered images (in 3 millimeter pexiglass) at the starboard side of the former military ship Vandenberg.  All at a depth of 93ft offshore at Key West, Florida. We saw statues under water in Mexico but this is a new gallery. The website of the project will be ready end of august 2011.

The Ticketometer

11-8-2011

The Ticketometer works as follows: the artist announces his or her show on the site by entering the city, date, ticket price and (essential for the use of Ticketometer) the “set-off point” (minimum number of tickets needed to sell to make the show profitable). The concert or festival is promoted and fans purchase tickets through Ticketometer. Once the set-off point is reached the artist confirms the event, and fans are charged. If the set-off point isn’t reached no harm! A couple of advantages: transparant, risky towns are worth a try, negotiations with venues are more transparant.  Benefits artists, fans and venues.

Find guests through a Twitter scan service

10-8-2011

Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?

 

Baked Alaska

9-8-2011

Although an old-fashioned dessert Baked Alaska remains delicious and we don’t understand why it isn’t served more often! Steakhouse Harbour Sixty in Toronto serves it with all the right ingredients and at the table! At all the tables they served it while we were there, it looked like a small party!  

Great outdoor adcampaign by Sapporo Beer

9-8-2011

This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!

 

The Rotisserie Channel by Swiss Chalet

8-8-2011

BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.

 

ING Italy – Happy clients bring in new clients

4-8-2011

ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?  

Illuminated Walls by Philips

4-8-2011

Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.

RFID technology at the Great Wolfe Lodge

4-8-2011

Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.

 

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