Illuminated Walls by Philips
4-8-2011
Illuminated walls to completely transform a space. Philips has announced a new product on the market, namely luminous fabric. The product is made in partnership with the Danish Kvadrat Soft Cells, a company specializing in sound absorbing panels. The durable panels are based on an innovative and patented aluminum frame with an invisible energy mechanism, that stretches the fabric perfectly smooth. The panels are integrated with LEDs and can be connected to an audio system to change color to the beat of the music. Look at the movie to learn more.
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
The craft of ‘weckpotjes’
3-8-2011
There are a few people that have the skills and craft to make traditional ‘weckpotjes’, canned vegetables of fruits conserved by vacuum and sweet or sour. The fanatic people of ‘Picnic in the Park’ are one of those few. They describe themselfs as “energetic dreamers with a passion for canning who work on the set up of a small scale canning company to make products that combine the tastes of the old days with now”. Their products have names like ‘Bright Pickle Banner’, ‘Picallilli circus’, ‘Route du Soleil’ and ‘Ooops onion by the way’.
Special kit on your fries?
3-8-2011
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
Sample Central, tryvertising at its best
3-8-2011
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.
Healthy breakfast at McDonald’s
2-8-2011
Fruit & Maple Oatmeal; McDonald’s combines warm and delicious 100% natural whole-grain oats with brown sugar and a touch of cream and put in diced fresh apples, dried cranberries and two kinds of raisins.
spoontrip for gastronomy and wine
1-8-2011
Spoontrip is an international platform for a variety of activities around gastronomy and wine. The webiste is based on a crowdsourced concept and offers everything from workshops to meet-and-greets to gastronomy-themed holidays.
A private retreat for public spaces
1-8-2011
The Hush Pod, designed by Freyja Sewell of the University of Brighton, is the perfect way to hide and escape in public spaces.
