Cooking attributes and crockery in bird flight
19-1-2012
Photographer Carl Kleiner and stylist Evelina Kleiner created the book for IKEA (which we had previously written about) captured the ingredients in a very graphic way in a picture. Now they are busy with another project for IKEA: cooking attributes and crockery, again from a bird flight perspective. Minimalism at its finest. See the cooking attributes and crockery in bird flight here.
Book instead of toy with happy meal
18-1-2012
Research of the National Literacy Trust shows that one of three children in the UK does not own a book. Following this, McDonalds England is replacing books for Happy Meal toys. From now till the 7th of February a Happy Meal will include a book of Michael Morpurgo, which is called Mudpuddle Farm.
Lays win action
18-1-2012
Lay’s is organizing an action “Maak de Smaak” (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.
Building a hotel in 15 days
18-1-2012
In china they have build a 3 star, 170,000 square foot, 30 story, fully sustainable hotel in only 15 days. See the movie for the total building process. Is this the future of (hotel) architecture?
Cooperation Hidden World and ABSOLUT Vodka
17-1-2012
ABSOLUT Vodka has teamed up with the platform The Hidden World. This is a co-creation project for (aspiring) artists by artists and anyone who appreciates creativity and artistic skills. Now ABSOLUT Vodka allows us to share and reveal the creative paths that lead us to breathtaking images, music and fashion. Every 3 months ABSOLUTE will follow a new ‘creative’, starting with the Dutch top designer Ilja Visser.
Update 10 April: Behind the scenes in the hidden world of Flore Zoé
Cakehouse hangs on cup
17-1-2012
Dille & Kamille sells a baking form of a house where three separate forms after baking can be glued together with icing. This creates a cottage with a notch that can be hanged on the edge of a cup. Nice to serve this next to a cup of coffee. See the cookie here.
How to use Kitchen tools by IKEA
17-1-2012
IKEA created a commercial to demonstrate how kitchen tools can be used. They also released an app that tells how the recipes must be made and how long you have to workout to eat a cake without gaining weight. There is also a site where you can participate to a sport contest. The person who burned the most calories wins kitchen tools. Watch the movie.
Rooftop farm Rotterdam
17-1-2012
Rotterdam creates the first rooftop farm in the area. It is located on the roof of an office complex at the Schiekade. The walking bridge to the farm land is financed by crowdfunding. See the rooftop farm here.
Vending machine dispenses WIFI and beer
17-1-2012
Vending machines in Japan are dispensing besides beer also WIFI. The free WIFI signal is available to use for everybody within 50 meters of the vending machine.
Braille burgers
16-1-2012
The burger restaurant Wimpy in South Africa developed braille burgers that are topped with sesame seeds. They did that together with the Institute for the Blind, to promote the launch of the menu in braille. The 15 braille burgers that were baked for this occasion generated free publicity to an estimated 800.000 sight disabled people throughout the country.