City Information and free Wi-Fi spot in Paris
16-7-2012
French designer Mathieu Lehanneur has created a series of Wi-Fi stations in Paris where people can sit down to use their laptop or smartphone, named Escale Numérique (Digital Break). The large digital billboard provides city information and news. In New York you will find those billboards and free Wi-fi in old telephone booths.
Led ice Cubes
16-7-2012
Great for clubs, litecubes, Led ice Cubes.
Kraft baconizes BleacherReport
13-7-2012
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Chipotle sustainable video clip
13-7-2012
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
The bended cucumber dinner
13-7-2012
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Milk Bar
12-7-2012
Since June 29, the district Schieblok in Rotterdam offers a new hotspot called the Milk Bar. This is a pop-up concept, created by master students of the art school in The Hague. Guests can come here for a milk drink, a smoothie or other healthy snacks. With this project, they are especially aiming to bring this neglected part of Rotterdam back to life and is part of the project Test Site Rotterdam in occasion of the 5th International Architecture Biënnale Rotterdam.
Washing dishes to pay the bill
12-7-2012
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
The 4D-cinema
12-7-2012
Although the phenomenon is not that new anymore, the United States is rebuilding 200 cinemas into 4d-cinemas. The extra dimensions consist of the senses feeling and smelling, by adding ventilation, smoking and sense machines.
Kitchen & Bar Van Rijn opens in Amsterdam
11-7-2012
On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.
Photo: Klijn Fotografie
AquaClimb wall climb pool
11-7-2012
This climbing wall combines the best of both swimming and rock climbing. There are three routes possible and different difficulty levels.