Perrier invites you to a Secret Place
5-4-2013
Perrier is the sexiest sparkling water you’ll ever taste, says Perrier. So sexy that you will find yourself transported to a secret online party. Perrier and Ogilvy have invited you with Perrier Secret Place, an online underground nightclub where you will bounce around the different viewpoints of attendees at the ‘party’. If you find the ‘golden woman’ and ‘secret bottle’ you will make a chance to win a trip to a ‘real’ party somewhere like St. Tropez, Rio during Carnival, Miami Art Basel or at Ibiza. Check more clips at the website of ADweek.
Citrus spray
5-4-2013
A very useful gadget! With the ‘Stem’ juice spray, you can directly spray juice from a citrus fruit on your salad or dish. Use the serrated teeth to chomp a hole in the fruit and you can spray lightly and evenly.
More fun and relaxation in a gastropub
4-4-2013
At this place we want to congratulate Ron Blauw (former owner of Ron Blaauw (2 Michelinstars) in Amsterdam) with the opening of ‘Ron Gastropub’ today. In his new restaurant, he returns to affordable quality, 25 dishes at high gastronomic level for € 15, = per dish and a fixed margin on the wine. We will have to wait a couple of months to see if his new company is appreciated by Michelin. More and more we see that chefs are talking about a different reorientation. In November last year Flemisch Foodie Jason Blanckaert from Gent indicated he wanted to follow his own course and didn’t want to be mentioned in the culinary guides Gault & Millau and Michelin anymore. He opened his own bistro JEF in Gent last year.
Of course there are chefs who have started a gastropub alongside their existing business. In Stockbrigde Tom Kitchin and Dominic Jack (both good for a Michelin star) opened last week their pub ‘The Scran and Scallie’. The dishes are simplified and at this place it’s all about enjoying great food, drinks and fun at affordable levels.
Frantzen / Lindeberg opened in Stockholm in addition to their 2-star Michelin restaurant, a gastropub ‘The Flying Elk‘ where they serve the British ‘ fish and chips’. Their motto, “Haute cuisine meets the British Pubcultur”.
These are just some recent examples of star chefs who alter their direction or opened a gastropub next to their existing business. Makes you wonder who will follow?
Restaurant Alinea
4-4-2013
Another great video of Restaurant Alinea, created by Christian Seel. Check also the video of the lamb course or the edible helium balloon.
Cooking with weet
4-4-2013
For the new campaign, fashion brand Stussy worked together with FreshCotton. FreshCotton has monopoly on the sale of Stussy t-shirts and as a result of this collaboration they launched a cookbook that uses a typical ingredient of Amsterdam, weed. For this project FreshCotton asked the highly rated chef Misha Sukyas to create recipes with every street-legal drugs available in Amsterdam. The project shows what we like about Amsterdam: fashion, good food and having fun. Check out the website of FreshCotton for recipes.
Gin and Tonic pop up bar
4-4-2013
Early February Bastian Heuser (Barworkz), Mario Grünenfelder (Rocco & Sanny, AMANO Bar) and Sebastian Brack (soda brand Thomas Henry) opened in cooperation with Tanqueray No. TEN a pop-up Gin and Tonic Bar in Berlin. The bar features classic cocktails with gin and tonic in numerous variants and they differ every season. In addition to the various cocktails, they also serve gin and tonic tea variants. The G&T bar organizes workshops and lectures and will be open for one year. Last 27 and 28 March there was a pop-up Gin and Tonic bar in Covent Garden London as well. Pop-up bars are regularly used to promote drinks.
Tea Fusion by Lipton
3-4-2013
With the ‘Tea Fusion’ Lipton offers a new tea concept. The quality and experience of making a cup of tea will increase. During making a cup of tea, the tea will experience a ‘Tea Fusion’ that is visible through the transparent cylinder. As a result it releases an enhanced smell, color and taste. Lipton has a special assortment of teas from Kenya available for the Tea Fusion concept.
A burger wrapped in a pizza
3-4-2013
The Canadian pizza chain ‘Boston Pizza’ has launched a new bun-less menu on April first. The Pizza salad, Choco pizza and the Pizza Bread Pudding of the menu were a joke, but the Pizzaburger is apparently, not a joke! The Pizzaburger is not just a burger with a pizza topping, but it is an actual bacon hamburger wrapped in a pepperoni pizza with a hand-pressed crust smothered in pizza sauce and mozzarella. There is also a five-cheese Pizzaburger available
Baby shower for men
3-4-2013
Beer and Bubs is a one-night session for expectant dads to learn how to support their partner through the birth of their baby. The session is held in pubs in Australia. The program is perfect for first time fathers who don’t know what they’re in for and it helps men gain the practical knowledge they need to be involved in the births of their children. During the session the man will meet dads who recently became father and other expectant dads. The Beer and Bubs is run in local pubs in all major cities of Australia. Seems to us a hilarious subject for a good night out for bachelor parties or baby showers for men.
Less apps, more apples
2-4-2013
‘Somersby’ is the new cider brand from Carlsberg – Real Refreshment. It is a naturally-balanced, medium cider, made with no artificial flavorings or sweeteners. Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Great advertisement….
