Be part of the Tiger Beer augmented reality campaign
23-4-2013
A nice example of augmented reality. An interactive Tiger Beer video wall ( of beer brand Tiger Beer) situated along the connecting walkway within Dhoby Ghaut MRT station detects passers-by through infrared motion sensors, displays the persons walking past and triggers speech bubbles to appear above their heads, as if they were thinking out loud. The speech bubbles contain quotes with excuses to not miss the football match. Fans can post their most original and innovative suggestions on how to make it in time for a match online. The best submissions will be featured on the video screen.
Sandwich with ice cream
22-4-2013
Why serving a scoop of ice cream in a cone or in a bowl, when you can also serve it as a sandwich? Chocolatier Pierre in the Netherlands offers this delicacy: a sandwich with ice cream. The sandwich is a light brioche bun with the sweet taste of cake and a hint of orange. Recommended is to fill the sandwich with “creamy” ice creams such as nuts and chocolate. The sandwich with ice cream is inspired by Sicily, where locals eat the delicacy regularly. Chocolatier Pierre sells this sandwich for the second year.
Whiskey brand puts music legends in the spotlight
22-4-2013
Last week Jack Daniel’s launched a global advertising campaign with the legends of the music industry in the Netherlands. The campaign shows classic images of Joey Ramone, Bad Brains, Franks Sinatra and Freddie King. The campaign of Jack Daniel’s shows the close connection between Jack Daniel’s and music over the years. The campaign will be shown on Discovery Channel and online via Youtube and Facebook, until March 2014.
Top chefs cook for the Salvation Army
22-4-2013
Six top chefs from the Netherlands will prepare a lunch with asparagus for a location of the Salvation Army on Wednesday 24 April. The chefs will work with participants of 50|50 Food for catering, a labor rehabilitation project of the Salvation Army. Besides preparing the asparagus lunch, the participants of 50|50 Food for catering have the opportunity to attend an internship for two days at the restaurants of the top chefs.
Tree houses are popular
19-4-2013
Tree houses are hot! Sleeping among the squirrels, high in the trees and surrounded by nature. Tree houses are an original, inspiring, environmentally friendly and adventurous way to spend the night. Tree houses aren’t only fun for children but also for families to spend their holidays. There are more and more accommodations located in tree houses. A new crowd funding project is the ‘Treehouse Island‘. An island where guests can sleep, seek zip line thrills and hike in the woods. Besides an adventurous way to spend a night, a tree house can also be an inspirational environment for meetings. Earlier we saw that the Kapellerput has build a conference room in the trees. At the website thecoolhunter.net you can find a lot of inspiration if you consider building tree houses.
Legoland Hotel opened in US
19-4-2013
In California the first Legoland hotel in the United States has been opened. The Legoland hotel has 250 rooms and each room is decorated after one of the three themes: pirate, adventure or kingdom. The children have their own separate room with bunk bed and a treasure hunt game. The hotel is not entirely build out of tiny bricks, but it does have 3,400 sculptures created with approximately 3 million Lego pieces. For example the wall behind the check-in desk is entirely made of Lego bricks, but also the potted plant on the counter. The hotel guests can also enter the Lego Park, that is located besides the hotel. Watch the video about the hotel.
Bavaria opens non alcoholic bar
19-4-2013
After about 15 years the non-alcoholic beer will return in the shelves of gas stations in the Netherlands. To celebrate the return of non-alcoholic beer, Bavaria will introduce their beers in a pop-up non-alcoholic bar in a Shell station near Amsterdam. In this pop-up bar visitors can taste the Bavaria 0.0% Original beer for free. With the introduction of non-alcoholic beer in the gas stations, Bavaria wants to create a new moment of use for Bavaria 0.0% Original, Lemon and White.
Interactive meals by Pinch Food Design
18-4-2013
Pinch Food Design is a boutique catering team lead by chef Bob Spiegel and designer TJ Girard. These NYC culinary veterans aim to “impress, entertain and inspire with food as delicious as it is daring, and design as inviting as it is innovative.” They specialize in creating surprising and exciting cuisine with imaginative presentation for clients at dinner parties. Their new idea, Pinch Plated, offers “inter(active)courses” for diners that encourage them to play with their food. For example Tuna sushi and beets with “trim your own” micro salad is served in a peel-back sardine tin with embroidery scissors on the side. Their website offers great inspiration…
Lighting beer bottle of Heineken
18-4-2013
During the Milan Design Week Heineken introduced the beer bottles ‘Heineken Ignite’ that interacts with people and its surroundings, by shining. The interactive beer bottles have micro sensors and wireless networking technology to sense when people are clicking the bottles together to toast. The bottle also lights on when someone takes a sip and it responds to music. With this bottle Heineken is trying to get a greater range in the nightlife. The bottles are specially designed for the Milan Design Week, hopefully we see them in bars and clubs soon…
Yoga in parking garage
18-4-2013
The building 11 11 in Miami Beach, Florida is a beautiful example of an elastic environment. The building is designed to function as a parking garage as well as a venue for weddings, wine tastings, yoga classes and more. The building can ouse up to 300 cars but the seven floor structure can easily be transformed to suit a variety of purposes. The building is developed by Robert Wennett and Herzog & de Meuron. The building features high ceilings and thanks to the absence of exterior wall it offers guests stunning views of the city.
