Mobile Orchard
30-5-2013
A special art object has been commissioned as the centerpiece installation for the City of London Festival this year. The ‘Mobile Orchard’ is a tree that consists of multiple layers of wood and the roots and branches offer sitting space and climbing adventure. The branches contain LED lighting that creates a cozy atmosphere in the evening. The tree holds 500 real apples, which visitors are encouraged to pluck. The shape of the tree provides shadow and is a great hang-out for visitors of the festival. Maybe it is interesting to place an art object like this in a city in the Netherlands to offer a hang-out for visitors.
Wi-Fi during flight
30-5-2013
KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
Midtown Pop-Up Hotel
28-5-2013
As a solution for the real estate crisis in Manhattan, the Copenhagen-based architects of PINKCLOUD have designed the Midtown Pop-Up Hotel. The PINKCLOUD Midtown Pop-Up Hotel is designed in such a way that it can easily transform an empty office space into a hotel. The clients can order different modules, varying from a hang-out for backpackers to luxury suites. This enables clients to create any hotel they want. The modules can easily be transported by truck and can easily be traced by the RFID tag.
Try the world
28-5-2013
‘Life is too short to not try everything that’s out in the world..’ Kat and David are both travelers and the founders of ‘Try the world’. The company wants to offer boxes with products from all over the world. The products offered are difficult to find in the United States and are composed by Try The World’s team of travelers as well as local experts. Because the founders have a personal connection with Paris, the first ‘Try the World’ box contains products from the suppliers around France. Hopefully the Americans will quickly discover the delicious Dutch treacle-waffle, licorice candy, croquettes and cheese.
Dinner in the sky
27-5-2013
Breakfast, lunch or drinking cocktails in the sky.. Nowadays it’s all possible. Approximately 40 sky high franchise around the world serve dinners at a height of 180 foot. A table for 22 people is lifted by a crane to a height of 180 foot with three staff in the middle (chef, waiter, server) who provide dinner. A second crane with a platform (or more if desired) at the same height as the table is possible, for entertainment such as music or presentations. This brings dinner to a totally different level. Dinner in the sky started as a publicity stunt six years ago, and has become a huge success. The company also offers marriage, lounge and showbiz in the sky.
Hotel allows guests to shop 24-7
27-5-2013
The Mark Hotel in New York recently agreed to an exclusive partnership with fashion store Bergdorf Goodman that will allow its guests to shop at any fashion store at any time. The hotel guests will have 24/7 access to a personal shopper in the fashion store. A hospitable gesture.. that is for sure!
Transparent chips
24-5-2013
There are a lot of different chips flavors, with or without ridges. This glass potato chips is different than the others, it has the crunch and flavor of a potato chip but it is transparent. You can create your own colour and flavor and make it at home. The original recipe was created Hamid Salimian, the chef at Diva at the Met. Check out the recipe of the transparent chips.
