Launch DJ Mag
31-5-2013
This Monday DJ Mag Netherlands launched its first episode at Club Air in Amsterdam. Thomas Cech and Jeroen Kiepe published the Dutch version of the infamous international magazine for the dance scene. Anthony Donner and Sarah Strijker are the editor of the magazine that has an interactive Layar app for extra video content and background information. The website is interactive, copiled according to user profiles. DJ Mag Netherlands will provide young DJ-talent a multichannel platform and will organize events as well.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Kiwigerine, Bananaberry and Pinegrape
31-5-2013
Brazil is home to many exotic fruits, but even the locals at a food market where surprised when they tasted a (red) banana with the taste of a strawberry. To promote the new Philips blender, ad agency Ogilvy Brazil has developed new fruit: the Kiwigerine, Bananaberry and Pinegrape. They worked together with molecular gastronomist Clecia Ribeiro to develop three types of fruits with deviant flavors. A banana with a strawberry flavor, a kiwi flavored with tangerines and a pineapple with grape flavor. The exotic look and surprising taste aroused great curiosity among the locals.
Hands free Whopper
31-5-2013
The Burger King in Puerto Rico has developed a gadget for the Whopper to celebrate its 50th anniversary. The ‘Hands free Whopper’ offers the possibility to eat a Whopper without using your hands and having to stop what you are doing. 50 loyal customers of Burger King Puerto Rico got this gadget. But whether this gadget is really useful…?
Improve your cutting skills
30-5-2013
This particular cookbook helps you to improve your cutting skills, even before you start cooking. To open the book and see the recipes your have to cut carefully along a thin line. This cookbook was originally designed as a learning tool for a cooking class.
Mobile Orchard
30-5-2013
A special art object has been commissioned as the centerpiece installation for the City of London Festival this year. The ‘Mobile Orchard’ is a tree that consists of multiple layers of wood and the roots and branches offer sitting space and climbing adventure. The branches contain LED lighting that creates a cozy atmosphere in the evening. The tree holds 500 real apples, which visitors are encouraged to pluck. The shape of the tree provides shadow and is a great hang-out for visitors of the festival. Maybe it is interesting to place an art object like this in a city in the Netherlands to offer a hang-out for visitors.
Wi-Fi during flight
30-5-2013
KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
