Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
At the website GEWOONWATEENSTUDENTJESAVONDSEET.blogspot.nl former student Leonie writes about her simple and decent dinners. She mostly creates her own dishes, but sometimes she is inspired by cookbooks. Her blog is viewed 1,400 times a day and her Facebookpage has received nearly 25,000 likes in two years. A student restaurant in Amsterdam can respond to this blog by inviting Leonie for a dinner and let her write a blog about it. This way restaurants generate a lot of free publicity.
Does it often happens that you are drinking something in a pub and your friends only pay attention to their phone? A bar in Brazil has found a solution for that problem: ‘The Offline Glass’. This beer glass can only stand up straight when balanced on a mobile phone. You so have to put your phone down to keep your beer glass standing.
Last year we posted a video about the Hot Tub Cinema on our website. Meanwhile we got these beautiful pictures that we don’t want to hold back from you. The Hot Tub Cinema is a combination of hot tubs and great films on special locations. Hire a hot tub with your friends or buy a single ticket and share the hot tub with strangers.
IBM has designed special innovative billboards to promote its ‘Smart Cities Program’ in partnership with Ogilvy & Mather France. These billboards do not only have an informative function but function as useful surfaces as well. The billboards can be used as a bench, a shelter from the rain or a ramp over stairs. The aim of the project is to encourage smarter thinking when it comes to the development of ‘solutions’ for the city.
The ‘Variation in the kitchen’ foundation stimulates consumers, restaurants and caterers to cook healthy, sustainable and creative without meat or fish. This year the foundation organizes the competition ‘Variation Chef of the year’ for the third time. The foundation is looking for the chef that prepares the best vegetarian dish of 2013. Per region a winner will be chosen during the five regional qualifying rounds and the final winner will be chosen at restaurant Librije’s Atelier on October 16. The ‘Variation Chef of the year’ wins an internship at the 100% vegetarian restaurant Joia in Milan.
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
The Gourmet Bus in Barcelona combines a sightseeing tour with a haute-cuisine lunch or dinner. This combination makes the bus with modern interior and a panoramic roof unique. The Gourmet Bus offers a sightseeing tour through Barcelona along the main attractions. The guests will be provided with an iPad containing additional information (in eleven languages) and pictures. The bus has a top deck with 30 seats and the lower deck features the kitchen, toilets and an extra table. During the tour the guests will get a lunch or dinner served by the famous Spanish restaurateur Carles Gaig.
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
A nice and simple Father’s day action of hotel Taj West End Bangalore, India. Followers can share one of their dad’s favorite sayings and quote them with #MyDadAlwaysSays on Twitter. The best quote will win a father’s day lunch in the restaurant.
Each year on October 4th, the Dutch coffee chain Bagels & Beans changes its name for a week. Proud owners who bring their pets will read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
Again a brilliant advertising of Coca-Cola to share ‘happiness’. In the animated movie ‘The wearable movie’ Coca-Cola wants to deliver fans all of the world a smile. The concept was developed by Ogilvy and created by Psyop. Each frame of the movie was put on a t-shirt and sent to fans. The fans were asked to take a picture of themselves with the t-shirt. These pictures were combined to recreate the animated movie of all Coca-Cola’s fans.
At the website GEWOONWATEENSTUDENTJESAVONDSEET.blogspot.nl former student Leonie writes about her simple and decent dinners. She mostly creates her own dishes, but sometimes she is inspired by cookbooks. Her blog is viewed 1,400 times a day and her Facebookpage has received nearly 25,000 likes in two years. A student restaurant in Amsterdam can respond to this blog by inviting Leonie for a dinner and let her write a blog about it. This way restaurants generate a lot of free publicity.
Does it often happens that you are drinking something in a pub and your friends only pay attention to their phone? A bar in Brazil has found a solution for that problem: ‘The Offline Glass’. This beer glass can only stand up straight when balanced on a mobile phone. You so have to put your phone down to keep your beer glass standing.
Last year we posted a video about the Hot Tub Cinema on our website. Meanwhile we got these beautiful pictures that we don’t want to hold back from you. The Hot Tub Cinema is a combination of hot tubs and great films on special locations. Hire a hot tub with your friends or buy a single ticket and share the hot tub with strangers.
IBM has designed special innovative billboards to promote its ‘Smart Cities Program’ in partnership with Ogilvy & Mather France. These billboards do not only have an informative function but function as useful surfaces as well. The billboards can be used as a bench, a shelter from the rain or a ramp over stairs. The aim of the project is to encourage smarter thinking when it comes to the development of ‘solutions’ for the city.
The ‘Variation in the kitchen’ foundation stimulates consumers, restaurants and caterers to cook healthy, sustainable and creative without meat or fish. This year the foundation organizes the competition ‘Variation Chef of the year’ for the third time. The foundation is looking for the chef that prepares the best vegetarian dish of 2013. Per region a winner will be chosen during the five regional qualifying rounds and the final winner will be chosen at restaurant Librije’s Atelier on October 16. The ‘Variation Chef of the year’ wins an internship at the 100% vegetarian restaurant Joia in Milan.
A nice gimmick for vacant shop-premises! German artist Niklas Roy developed the Public Painting Machine in collaboration with Kati Hyyppä. The Public Painting Machine was placed in vacant shop-premises in Poland. People on the street could pull the ropes to create an artwork. This pop-up art store causes a lot of fun and bustle in the shopping street.
The Gourmet Bus in Barcelona combines a sightseeing tour with a haute-cuisine lunch or dinner. This combination makes the bus with modern interior and a panoramic roof unique. The Gourmet Bus offers a sightseeing tour through Barcelona along the main attractions. The guests will be provided with an iPad containing additional information (in eleven languages) and pictures. The bus has a top deck with 30 seats and the lower deck features the kitchen, toilets and an extra table. During the tour the guests will get a lunch or dinner served by the famous Spanish restaurateur Carles Gaig.
‘Waternet’ organizes activities on the water in Amsterdam to ask the attention for the importance of clean water in the canals. During Queens day the ‘Emergency Boot’ with toilets was launched. This boot prevented that people would pee in the canals or on the street. Three islands with toilets floated at the center of the water. Useful during the watersport season or when there are events on the water!
‘Waternet’ will do an activation on the canals to launch the ‘canal website’ on Saturday June 15. A photo boat of ‘Waternet’ floats around in the Amstel River in Amsterdam and takes photos of people with their boat. The pictures can be found on the ‘canal website’ and the most popular photo will be enlarged on canvas. The canal website contains tips, experiences, photos but also information about terraces and water events.
A nice and simple Father’s day action of hotel Taj West End Bangalore, India. Followers can share one of their dad’s favorite sayings and quote them with #MyDadAlwaysSays on Twitter. The best quote will win a father’s day lunch in the restaurant.
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