The Ground of Alexandria
12-6-2013
Café ‘The Ground of Alexandria’ is located in an old pie factory from the early 1900’s in Sydney. ‘The Ground of Alexandria’ has a coffee research center and a garden with vegetables, fruit and herbs. In the coffee research center they experiment with different roasting profiles and techniques based on individual types of coffee and beans. Several classes are organized for people of all ages to learn more about the journey of coffee and food from seed to plate. A bakery is located in the café where they make fresh bread and sweet pastries every day. The café has an extensive coffee menu and serves a rustic menu of sustainable ingredients, mainly from their own garden. ‘The Ground of Alexandria’ is nominated for the ‘Restaurant and bar design award’.
Fathers day photo shoot with T-bonesteak
12-6-2013
On June 16 it is Father’s Day again. The steakhouse ‘Midtown Grill’ of the Marriott Hotel in Amsterdam organizes a nice photo shoot. Fathers with sons can take a picture in cooking clothes, surrounded by cooking utensils in the kitchen of Midtown Grill. They will pose with the famous dish of the restaurant, the sea salt grilled T-bone steak of 3.5 pounds. After the shoot they can eat the dish together.
Sharing is caring
11-6-2013
On a regular basis we hear that the ideas we show at our website are too far from the daily reality of the restaurant or hotel entrepreneur. There is too little time to bring ideas, with your own twist, in practice. We recently visited Paris and at two restaurants we had the opportunity to enjoy one dessert for the whole table. A giant profiterole filled with ice-cream and topped with chocolate at Le Comptoir de la Gastronomie. Not a great dessert in looks but delicious chocolate sauce and vanilla ice cream. Based on the sharing part I made a ‘Meringue Peche Melba’ this weekend, fresh peach and raspberry combined with meringue and fresh strawberry sauce and ice-cream, for 4 persons on one plate. And if you prepare this dessert on the table, by breaking the gigantic meringue, your dessert becomes even more spectacular! This idea is based on the video of the dessert for the whole table of Alinea, Chicago. Watch the video once again on what they do with the chocolate ball! This is an example of how you can use ideas and make them your own, enjoy being creative! Your guest certainly will with a dessert like this! ^Marjolein
Branded eclairs
11-6-2013
Just to show you how immense popular the éclairs are at the moment in France. In February we already reported about the savory eclairs being popular in Paris. This time we spotted them during the Rolland Garros French Open. French sportswear brand Lacoste celebrated its 80th anniversary during this tournament with limited-edition éclairs by French bakery Fauchon. More iconic French brands were invited to participate at the event and each came up with a unique product inspired the Lacoste crocodile logo.
Welcoming gestures to kids by the NY Public Library
11-6-2013
PSFK placed great pictures of the new NY Library in Harlem where teenagers can interact, play video games, eat snacks, and hang out without having to worry about parents’ or elders’ eyes watching. Harlem’s Hamilton Grange branch is home to this full-floor 4,400-square-foot hangout space specially dedicated to teenagers. There only two librarians on watch from one end of the room. The space includes a 20-foot-diameter glass wall where they can play Wii and Guitar Hero available with special speakers preventing much of the noise from filtering out. The NY Public Library also provides summer readings for kids. Watch the movie for this hospitable gesture to kids. Getting the kids back into the library and sharing reading experience online.
More information at New York Libraries.
The Croque Monsieur Rap or the Bitterballen rap
11-6-2013
The ‘Croque Monsieur’ Rap By Wordburglar pays homage to the classic French sandwich. The YouTube video features a lot of Croque Monsieurs. Wordburglar is far from the first rapper to express his love of food, though. Check The Huffpost Taste for a list of food raps. And we would like to suggest a rap to pay homage to our classic Dutch ‘Bitterbal’.
Coca-Cola ice cold
10-6-2013
Coca-Cola Colombia, has created Ice Bottles. The bottles where introduced in Cartagena, sunny Colombia. A red Coke-logo band lets you hold the frozen bottle without chilling your hand too much. With only leaving the band with the logo behind, an innovative and environmental friendly packaging! Remains the question about hygiene. Agency: Ogilvy Colombia.
#RCMemories through promoted by
10-6-2013
The official twitter stream of The Ritz-Carlton Hotel Company, L.L.C. Tweeting for global travelers, collectors of #RCMemories and lovers of #luxury. We do not often see examples of hotels using the ‘promoted by’ opportunity via Twitter. Recently we spotted the above mentioned tweet promoted by @RitzCarlton: ‘Travel inspires the most treasured memories. Share yours on @twitter & @instagram with #RCMemories. We can’t wait to see what you discover‘. They gather photos taken by their guest at #RCMemories at Twitter and Instagram. Thus the story of vacationing at the Ritz-Carlton locations worldwide are told through pictures by their guests. Great marketing campaign! And inspiration for each hotel or restaurant. As to come up with a hash tag for your own business is easy. Getting your guest to send in pictures is a challenge! We contribute to the #RCMemories by placing the picture of the Bathmenu from the Ritz-Carlton in Kuala Lumpur. Also shown in our booklet ‘Royal hospitable gestures‘.
Mouthopia,Think With Your Mouth
10-6-2013
McDonald’s has taken a fresh approach with their most recent advertising campaign called “Think With Your Mouth”. Created by New York-based ad agency Translation, the outcome is a series of 20-second videos, which all feature a Big Mac as the centerpiece. Each of the videos has a distinct style with the goal of appealing to a different segment of Internet users. With this tactic they aim to increase the number of people who are likely to click on any one of the company’s videos, thus increasing the effectiveness of the ad campaign.
The Ibis Snuggling Bunnies
10-6-2013
The Ibis hotels introduced their most comforting hotel bed ever with this ad. More information at #ibisbunnies and if you like them at Facebook you can even see more exclusive behind-the-scenes YouTube videos.
