Win a Warsteiner bike
16-8-2013
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Chili seeds with the bill
15-8-2013
The Mexican restaurant Wahaca surprises guests with chili seeds that comes with the bill. The guests receive a small booklet with some Serrano chili seeds to grow their own chili at home. To help people growing the chili, the restaurants has published a number of expert videos to show people how to grow and take care of the seeds. A nice gesture.
Healthy cocktails of Pierre Wind
14-8-2013
Yesterday the famous Dutch television chef Pierre Wind presented two healthy cocktails. The two non-alcoholic cocktails ‘Happy Vink’ and ‘Way of Life’ contain less than 30 calories and are meant to make people more conscious of their choice of beverage. The cocktail ‘Way of Life’ is based on water, corn and a mix of cucumber, the ‘Happy Vink’ is based on vanilla water with a date mixture.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Free beer by doing nothing
13-8-2013
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
A drink upside down
12-8-2013
After the laying wine glass rEvolution of Martin Jakobsen, the designer developed a special glass for lemonade together with VINICE. The lemonade glass Halm literally puts every drink upside down. Fill the glass with lemonade, a cocktail or an other drink and put the white stopper on the glass. Then turn the glass upside down, shake and put a straw in the glass so you can enjoy your drink. Stylish, innovative and wasps don’t have a chance! Watch the video about the Halm glass to see how it works.
Get Dirty Farm Tours
12-8-2013
This Year ‘Get Dirty Farm Tours’ will be organized in Oregon, Portland. During the ‘Get Dirty Farm Tours’ unique local farms will be visited and in a quest to find the culinary secrets of Portland. The participants will get in touch with the local farmers and get the opportunity to see how the products grow and are produced. One excursion will be organized a month, each month has a different season based theme During the food tour at least two sustainable farms will be visited and a lunch on location.
Opening Cafe Vrijdag
9-8-2013
This Monday café Vrijdag opened on the corner of the Amsteldijk and the Vrijheidslaan in Amsterdam. Owners Sikko de Jong and Reinout Ezinga want to create a ‘second living room’ for neighbours and offer an alternative for people in the South of Amsterdam for the (over)crowded city center. The interior is designed by ‘Koelhuis Frigo’ and has characteristic raw elements like stone, wood and steel.
