Watch movies on a smartphone during your flight
20-9-2013
The airline Virgin Australia has developed a new app that allows passengers to view movies and programs directly from their smartphone, laptop or tablet during a flight. Before the airplane leaves, passengers can download the app from iTunes or Google Play and get access for 300 hours movies and programs of Virgin Australia. At this moment the app is tested at 37 airplanes, both domestic and international flights.
The stories begin here…
19-9-2013
A beautiful example of storytelling. Waldorf Astoria shows unforgettable stories that have a link with the hotel through their youtube channel. The video above shows the story of the relationship between Michelin-starred head chef Pierre Gagnaire and chef de cuisine Roel Lintermans. They surprise the guests with high quality food at the new restaurant Les Solistes at the Waldorf Astoria Berlin. Watch more unforgettable stories on the youtube channel, like the story of exectuive chef Heinz Beck at restaurant La Pergola in the Cavalieri hotel in Rome or the fashion journalist Eleonora Attolico, who shows another site of Rome, within reach from the hotel.
How taste Umami?
19-9-2013
The Danish professor Ole Mouritsen will give a presentation about Umami in the Future Food House, part of the World Food Festival on Sunday 22 September. Ole Mouritsen is specialist in the field of Umami, the fifth taste after sweet, sour, salty and bitter. He will show the audience what Umami is by explaining the theory, giving examples from the Japanese kitchen and from fast food. Three Dutch chefs, Remco van Erp and Pepijn Schmeink (Restaurant Eendracht) and Hiroaki Yamamoto (restaurant Huson), will cook small dishes during the presentation to show the taste of the mysterious flavor Umami.
A taste of Stockholm Arlanda Airport
18-9-2013
Stockholm Arlanda Airport has renewed the cafés and restaurants at the airport. There are new cafés and restaurants located at the airport. To raise awareness of the new F&B concepts, the Arlanda food trucks are visiting multiple locations around Stockholm. The food trucks sell samples of the cuisine available at the airport. Via the website Consumers are kept informed about the route of the food trucks and the dishes being sold. This is an innovative way to give potential passengers a tasting of the cuisine at the Swedish airport.
Have a steak breakfast at McDonald’s
18-9-2013
McDonald’s added steak to the breakfast menu in the USA. Besides the regular breakfast menu, customers can now for example choose a bagel with steak, egg and cheese. At this moment the steak as breakfast is available at approximately 9,600 locations in the USA. Besides this heavy breakfast item, McDonald’s is also testing the bundled ‘Blitz Box’ in Kansas City. Customers can order the Blitz Box for $ 14,99, it contains two Quarter Pouders with cheese, two medium orders of French fries and 10 Chicken McNuggets with dipping sauces. The Blitz Box is tied into a promotion with the Kansas City Chiefs and will be available during the football season. If the Blitz Box is successful, McDonald’s might introduce this bundled menu at multiple locations.
World Food Festival
17-9-2013
Mr. Aboutaleb, the Mayor of Rotterdam opens ‘The World Food Festival’ on Thursday September 19th. More than five weeks hospitality, scientists, food producers and chefs will show and let you taste what Rotterdam has to offer. Festivals, markets, tastings and trips through the city will bring the visitor in contact with food. From a Maroccan food court to the Rotterdam meatball. In the Future Food House designers, scientists and artists give their predictions about the future of food. The Italian culinary movie ‘Pranzo di Ferragosto’ will be shown at the ‘Museumpark’.
Cycling for an ice cream
17-9-2013
At the ice cream parlor Peddlers Creamery in Los Angeles, customers can make their own ice cream by cycling. The ice cream parlor sells both dairy and non-dairy organic ice cream, made of local sustainable products. Instead of using electricity to make an ice cream, the motor is connected to the bicycle device that uses the energy to churn the ice cream. Customers can contribute to the production of their own ice cream. The focus at Peddlers Creamery is on sustainability, environmental friendly and local products.
The story of KETEL1
16-9-2013
The authentic Dutch gin brand KETEL1 presents ‘The story of Willem de Bruin’, one of the singers of the Dutch hip-hop formation ‘The Opposites’. With the online video campaign, KETEL1 brings stories, history and ambition of Dutch artists in the picture. Recognizable elements are: craftsmanship, character and pure authenticity. In the video of Willem de Bruin you will see the story of the successful rapper. The reason for this campaign were the personal stories of people sent to the gin brand.
McDonald’s mobile order app
16-9-2013
McDonald’s is testing a mobile order app. Customers can use the app to place an order and pay through their phone. The order can be picked up at the drive through or in the shop. The app provides special offers and a loyalty program. With the app McDonald’s wants to offer more convenience to place an order. At this moment the application is tested in Salt Lake City.
Redesign meeting rooms Kapellerput
13-9-2013
The Kapellerput conference hotel has redesigned its six meeting rooms. The rooms have massive brainstorm walls, interactive projectors combined with glass whiteboards and the curtains have a print of abstracted tree trunk pattern. The carpet of the lobby is replaced by a specially developed design inspired by art and nature. The carpet looks like a cross section of a tree trunk with a length of 75 meters.