Dutch Cuisine
17-1-2014
On Monday, January 13th the ‘Dutch Cuisine’ was officially presented. This movement represents the Dutch cooking with a kitchen of 80% vegetables and 20% animal. The ‘Dutch Cuisine’ is a kitchen that continuously renews, the platform provides the ‘Dutch Cuisine’ with a stage and face. The movement makes the chefs and consumers aware of the edible world around us where unexpected combinations originate from regional ingredients. ‘Dutch Cuisine’ stands for creativity, free thinking, obstinacy, pragmatism and simplicity: less is more. Chef cooks like Niven Kunz, Hans Everse, Luc Kusters and Albert Kooy are already connected with the movement.
Ad that can only be seen by night
17-1-2014
This ad from McDonald’s in a bus shelter in Sydney is only fully displayed when it is dark. During the day it seems like it lacks the half of the famous ‘M’ , but as soon as it gets dark the entire ‘M’ appears in the reflection of the glass. This ad is part of the new campaign by McDonald’s to announce that the fast food chain is open all night.
Buy a cow
16-1-2014
The need for sustainable produced meat increases. At the website koopeenkoe.nl consumers can buy a ‘horizontal’ part of a cow together with other consumers, also called ‘crowd butching’. The cows of koopeenkoe.nl have three times more space than an average cow and don’t eat manipulated food or antibiotics. If the entire cow is sold, the cow is slaughtered and the meat matured. Buyers receive a 7,5 kilo meat packet for two persons, from steak to sausage. The more people buy a cow, the faster you receive the meat package at home. Because the meat of koopeenkoe.nl goes directly from farmer to consumer, the meat is affordable.
Pay per minute at Ziferblat
16-1-2014
At the ‘Ziferblat’ café everything is free, except the time you spend there. In the café consumers can use the wi-fi, bring their own food and drinks, drink unlimited coffee and the ingredients to make a lunch are presented. Guests pay € 0,04 per minute, but many consumers give an extra tip on top of the bill. There are 10 Ziferblat cafés, mainly in Russia. Recently the first pay-as-you-feel café opened in London.
L Orangerie in Antwerp
16-1-2014
Pravda Pressroom opened a pop-up coffee and cocktailbar ‘L’Orangerie’ in the old ‘orangerie’ near the Harmoniegebouw in Antwerp to extend their communication activities. The bar will be open until the buildings are renovated. This will be at the end of 2015 or later. The building got a modern facelift to recover from the esthetic demolition in the eighties and is decorated with chic and shabby elements. The safety net prevents ancient plaster from falling on visitors and the small covered terrace is waiting for Spring to come in. L’Orangerie presents itself a a low energy bar, background music and dimmed lights invite for a proper glass and nice conversation. For this glass mostly cocktails are suggested.
L Orangerie Antwerpen
15-1-2014
Pravda Pressroom opened a pop-up coffee and cocktailbar ‘L’Orangerie’ in the old ‘orangerie’ near the Harmoniegebouw in Antwerp to extend their communication activities. The bar will be open until the buildings are renovated. This will be at the end of 2015 or later. The building got a modern facelift to recover from the esthetic demolition in the eighties and is decorated with chic and shabby elements. The safety net prevents ancient plaster from falling on visitors and the small covered terrace is waiting for Spring to come in. L’Orangerie presents itself a a low energy bar, background music and dimmed lights invite for a proper glass and nice conversation. For this glass mostly cocktails are suggested.
PeekInToo
15-1-2014
Curious about someone else’s life? With PeekInToo you can look through the eyes of other users for 12 seconds. Select the user based on location to catch a glimpse of a sold out concert for instance or see if the party at your local disco has started already. Facebook and Twitter had a direct influence on spreading the ‘places to be’, this app allows you to have a realtime peek in a café of club. See the video.
Bavaria Beer Scepter
14-1-2014
Bavaria has made the ‘Bavaria Beer Scepter’ especially for carnival. The scepter has lights and a cup holder for beer on top. There is a storage area in the bottom to put money in. When you buy two sixpacks Bavaria you will get scepter in all supermarkets in Limburg and Brabant. In the new single ‘Drink as a prince‘ of the Dutch artists Gebroeders Ko and La Bamba you will give a sneak preview of the scepter.
Handy cooking videos without a mess
14-1-2014
For anyone who cooks along with a youtube video, dirty fingers on the screen of the laptop or tablet are very recognizable. The video goes to fast, you need to pause it every now and then. The website ‘Handy’ by Flore avoids this problem. You can upload a youtube video on the site and it is played in full screen mode, while the webcam is activated. When you wave your hand from left to right the video will play, whilst a right-to-left wave will pause it. Additionally you can save the videos in an online cookbook.
Algae flour by Roquette
13-1-2014
Roquette developed flour based on algae. With this flour it’s possible to bake a brioche without eggs, butter or allergen. With the flour the brioche will contain 70% less fat than normal. During the FiE Innovation Award in Frankfurt this November the High Lipid Algal Flour by Roquette won the overall price for most innovate product and was category winner in the Bakery category. The flour is approved as ingredient by the EU and has the American GRAS-label (Generally Recognized As Safe). Roquette joined the ALGOHUB® research program for developers of ingredients based on micro-algae in 2008. Last year we’ve spotted egg-replacement ingredient ‘Beyond Eggs‘.
