Sydney Food Trucks project
13-8-2014
Across the City of Sydney, several food trucks are operating as part of the Sydney Food Trucks Project. The trucks offer diverse dining options such as kingfish ceviche, veggie burgers and organic gourmet pizzas what can be washed down with non-alcoholic sangria and fresh juices. In 2011, people in Sydney were asked what they wanted to see happening in Sydney during the ‘after hours’. The overwhelming response was to have more food options and from there the Food Truck Project was born. The food trucks are operating at different locations around the city, which can be followed with the Sydney Food Truck app. The project is a one-year trial for now.
The Reebok Bacon Box
12-8-2014
The sportswear brand Reebok has started a new campaign featuring the Reebok Bacon Box. The Bacon boxes were send to athletes of the Reebok CrossFit games and handed out from a foodtruck at the games itself. Using the motto “who doesn’t love Bacon?” Reebok engages customers who love bacon with their brand. The campaign responds to the athletes who follow the Paleolithic (“Paleo”) diet, where bacon is one of the most beloved treats. The Reebok Bacon is produced in line with the recommendations of the diet and doesn’t contain nitrates, preservatives, msg and sweeteners. We think this campaign is an interesting example of blurring of branches and we are curious which brand follows this example..
Kimchiwawa dried kimchi
11-8-2014
TOP Foodlab developed a new product that adds flavor to your food called Kimchiwawa. It is based on dried kimchi, a traditional Korean side dish. Kimchi has a strong and funky flavor and is made from fermented vegetables and spices. Add Kimchiwawa to a product like vegetable chips or popcorn to give it a typical Korean flavor. When you are not familiar with the taste of kimchi, we really recommend you to taste it. Kimchiwawa can soon be tried at events and bought at several outlets in the Netherlands.
A piece of Paramaribo in Amsterdam
11-8-2014
In Amsterdam a new tropical restaurant, Waterkant, was opened. The restaurant is located in the city centre of Amsterdam and is inspired by the city of Paramaribo in Suriname. There are typical Surinamese dishes on the menu, such as Roti and Saoto soup, but also Angus burgers, grilled chicken and lobster. Waterkant is a great place to enjoy the tropical atmosphere with a typical Surinamese Parbo-beer.
Foodlogica sustainable bike transport
8-8-2014
‘Cities’ known from the book ‘Farming the City’ has launched a pilot project for electric bicycle transportation this summer. The project Foodlogica connects local food, businesses and consumers. Food Logic uses an hourly rate of € 20, – including driver during the pilot. With 300 kg per transport (including the driver), maximum dimensions of 120 x 94 x 120 cm and a radius of 50 km it can be an interesting alternative for small sustainable entrepreneurs.
Participants pilot
The first participants in the pilot are the Chocolate Makers, Bee Box, ‘Van Boer tot Bord’, Willem & Drees and Juice & Salad Cafe.
Kids cook for their family
7-8-2014
With the TV program ‘Smaakpupillen’(translated as ‘Taste Pupils‘) television channel 24 Kitchen wants to motivate children to cook at least once a week. In the program kids between six and twelve years will cook for their families. The meals are specially created for them and the purchases are part of the program as well. Presenter Hugo Kennis: “Today, they often don’t know how a certain product on the market looks like and where it comes from. I take them to the market, where they receive detailed information about the products. ”
The program is aired on 24 Kitchen daily at 16.30 from 1 September onwards.
CHEF Culinary road trip
6-8-2014
The movie CHEF tell the story about chef cook Carl Casper who resigns at a top restaurant in Los Angeles for a culinary road trip in Miami. To promote the film, that premiers in the Dutch cinemas on 4 September, a CHEF food truck travels through the Netherlands. This truck is co-developed by the creators of the book “Reizende Sterren” a cookbook with the signature dishes of different food trucks. The Cuban sandwiches that the truck serves are based on the sandwich recipe from the film.
#Cheftruck
The foodtruck serves its culinary specialties at the Car Art Festival in Delft (9-10 Aug), Haarlem Jazz & More in Haarlem (13-16 Aug), Magneet Festival in Amsterdam (22-24 Aug), Rrrollend Leiden (Aug 29-30 ), Smaak Karavaan in Tilburg (31 Aug), Vlietdagen Leidschendam-Voorburg (13-14 Sep), and can be tracked online via #ChefTruck #ReizendeSterren.
Beautiful rooftops
5-8-2014
For those who still have their holiday ahead and are going to either Singapore, Bangkok, New York, Rome, Barcelona, Hong Kong, London, Mumbai or Istanbul TripAdvisor has produced a list with the ten most visited roof tops. I have visited 2 of the mentioned rooftops and can assure you that you will enjoy the view while swimming (Marina Bay Sands rooftop) or sipping a cocktail while enjoying the view of Bangkok (Lebua at the State Tower rooftop). It’s a unique experience! For those owning hotels, it might be interesting to be mentioned in these kind of lists, so check your special features and let the world know! Check the other locations at TripAdvisor. ^Marjolein
A BBQ above an artifical vulcano
4-8-2014
In April 2010, the Icelandic cook Fridgeir Eiriksson served dinner prepared over the foothills of the lava of the ‘famous’ volcano, Eyjafjallajökull. Perhaps you recall the eruption which caused a lot of trouble in air traffic. The chef complete the adventure by flying the guests to the ‘restaurant’ location in a helicopter. In June the creative duo Bompas & Parr, from London barbecued steaks on artificially manufactured lava in collaboration with Professor Robert Wysock (Syracuse University, NY). The movie takes some time but the effect of BBQ’ing above 2.100 degrees Fahrenheit is clearly visible. However, I think I would sign up for the adventure! ^Marjolein
Research about Asian restaurants in The Netherlands
1-8-2014
This article describes the developments of the Asian restaurant sector in The Netherlands. Unfortionately this article is only available in Dutch. Please contact + 31 71 541 88 67 if you have any questions.
