The Holland Food Valley house
24-2-2015
Thursday 26 February, the ‘Night of the Gelderland economy‘ will take place. Gelderland is located in the Netherlands. During this event, visitors can get acquainted with innovative products and ingredients. In the Holland Food Valley house guests can learn more about sport’s bread, European quinoa, Beeter and “Low-Cal” ice cream.
The house
This house is organized by Food Valley NL in collaboration with InnoSportLab Papendal , the top restaurant of Sports Center Papendal and some companies in Gelderland. In the Holland Food Valley house Erik te Velthuis, chef of the Topsport restaurant at Papendal shows sporty dishes based on innovative products and ingredients. Visitors can discover food innovations from Gelderland and start a conversation with the entrepreneurs behind these innovations.
Inspiration from the Holland Food Valley house
Energy efficient terrace
Holland Food Valley house is in the Innovation Garden, centrally located on the property. There is a heated, low-energy terrace in front of the house. Only when visitors sit on their cushions from Sit & Heat they will become warm, this to avoid unnecessary energy consumption.
Live e-Cooking
E-Cooking by IXL Netherlands, is a new, energy-efficient method to prepare tasteful dishes quickly. This method uses electrical pulses.
European quinoa
This whole wheat, saponin free quinoa was developed through conventional breeding by the University of Wageningen and has no bitter taste. These quinoa is cultivated by farmers in Northwest Europe. GreenFood50
Beeter®
The meat substitute Beeter is one hundred percent vegetable and has the “bite” of high-quality chicken meat. Like chicken Beeter can be used in all kinds of dishes, including salads and snacks. We wrote about Beeter in 2011.
Sports Bread
This bread from Sportgrain is the first bread product with sport-specific characteristics. The combination of farina and fruit provides an optimal mix of fast and slow carbohydrates. The bread is rich in fibers and sugars from fruits.
Creamy “Low-Cal ‘ice
The ice cream from NIZO tastes creamy, contains virtually no fat and 25% less sugar than just ice cream. We wrote about ‘Low-Cal’ ice-cream before.
Scandic Hotel in Stockholm revitalizes the Vasateatern theater
23-2-2015
After years of having stood empty the Vasateatern theater in Stockholm will be revived. A vibrant cultural scene for theater and music will become a reality when the theatre is connected with the Scandic Grand Central hotel, along with restaurants and bars it will create a one-of-a-kind hotel. The design for the ‘Vasateatern’ is a cooperation between the leading hotel chain in the Nordic region, Scandic, and the owner of the property, KLP Fastigheter.
The foyer of the theater (from 1890’s) was already part of Scandic Grand Central, but now the whole theater will be back in the spotlight. Guests will be able to step directly from the hotel’s bistro into the historic and beautiful theater, where legendary Swedish actors and actresses have performed.
The plan for the Vasateatern theater
Scandic Central Hotel has already distinguished itself as an ambitious venue for concerts and clubbing. With the theater the hotel will be able to attract a larger audience. The theater will be rented to companies that produce smaller musicals, theater and dance performances. The restoration of the theater takes place under the guidance of antique experts and depending on the length of the renovation, the theatre is expected to reopen in the spring or summer of 2016.
In Amsterdam the Supperclub will settle at the Odeon theater
Recently it has become known that the property of the Odeon theatre in Amsterdam is sold to the Supperclub. The Supperclub is forced to move to a new location after 20 years. The Odeon is a large and impressive building in the heart of Amsterdam with a rich history as amongst others, a former theater, cinema and concert hall. What exactly will be the interpretation remains a surprise but with the Supperclub this is definitely something to look forward to.
Hospitality with a story at PRESSROOM
23-2-2015
PRESSROOM opens her doors in Amsterdam in the spring of 2015. The restaurant is located in the former building of the Dutch newspaper ‘De Tijd’. This was the place where stories arose, were written and were eventually printed in ink. These three themes: ‘time, ink & stories’ play a big part in the story of PRESSROOM and have been decisive for the selection of the staff, the interior and menu.
Hospitality with a story
PRESSROOM started looking for staff with an innovating recruitment campaign. Through this campaign, the restaurant has casted characters based on their personal and unique stories. The recruitment is completed, but they were looking for, among others, the following character’s; ‘The Mastermind’, ‘The Fortune Teller’, ‘The Flavour Maker’ and ‘The Brewer’. If you have to fulfil those functions, you do have to create a story around them. 😉 The interior is also based on a PRESSROOM with classic typewriters, ink bottles of glass and large rolls of printing paper.
All day drink&eat
PRESSROOM has selected an all-day drink&eat menu for every part of the day. Coffees are made with a machine of ‘Van der Westen’, also called ‘the king of the espresso’. With lunch and dinner it is all about sharing. The dinner menu is a combination of international cuisine with local produced products. You can drink a cocktail until late at the Library Lounge or the bar. PRESSROOM lives from early in the morning until late at night because the story must go on…
The icons of McDonald’s: continuing the ‘No Logo’ strategy
20-2-2015
One of our readers e-mailed us a picture of an advertisement with a simple icon, seen in a bus shelter. He suspected that the icon was an advertisement of Mcdonald’s? And he was right. McDonald’s in the Netherlands lets these icons speak for themselves without adding any text.
The ‘No Logo’ strategy
In 2014 McDonald’s USA started the champagne ‘No Logo’. This campaign shows that the products of McDonald’s became brands. Above you can see the first original TV-commercial that was made for this campaign. It was directed by agency TBWA Paris. Now McDonald’s in the Netherlands goes an extra mile by changing its products into just Picto’s. This way they show the Dutch audience that even if their products are advertised as Picto’s, they still are recognizable.
Picto Puzzles based on the Beacon-technology
Besides the pictures you can find on billboards, advertisements in bus shelters and on posters, you can find them as well at more famous places, like the Ziggo Dome in Amsterdam and the subway station ‘Beurs’ in Rotterdam. By scanning these Picto Puzzles with the McDonald’s app, you receive a notification to play Picto Puzzle. Mcdonald’s is the first advertiser in the Netherlands who inserts the Beacon-technology.
The AntiCafé – more comfortable & cheaper than holding office in the Starbucks
20-2-2015
Leonie van Spronsen, lives and works in Paris and visited the AntiCafé. At this place you pay for the time you spend there!
In big cities most people have small homes and big dreams. To make these dreams come true you need to make long hours of studying/working/meeting and with those small living situations and high rents, finding a place to work can be challenging.
This fact has made it completely acceptable to work in your local Starbucks/McDonald’s/Coffee shop but obviously this is not ideal, the manager does not appreciate you being there all day, the F&B is expensive and the furniture was not set up for comfort on the long haul.
This is where the AntiCafé comes in, a concept where you are at a hospitality outlet and pay for time instead of per item. For a couple of euro’s you receive;
• coffee and tea
• snacks and fruits
• fast Wi-Fi
• access to a projector, printer, scanner and board games
• in addition, you are welcome to bring in your own food/soft drinks
You come in, receive a keycard that you need to hold onto until you leave, then when you are ready to leave you ‘check-out’ and pay per hour (€4 for the first hour, €3 per hour for the following hours and a maximum of €16 per day), that’s how easy it is.
Weekend days all Parisian locations fill up completely, you really have to be early to get a good spot!
The idea is to create a shared space where people can work, inspire each other or just have an extension of their living rooms. Maybe the mission statement is somewhat idealistic, dare I say hippie, but the practicality of the concept is very convenient. You are working between people from all over the world, hearing a plethora of languages, have access to unlimited drinks & snacks and you are comfortable in a beautiful, light space. I hope the AntiCafé will take the world by storm!
Editor’s Note: In the Netherlands we have a meeting concept, Seat2meet. You can work here and get free Wi-Fi, coffee, tea and lunch. Their business model is renting meeting rooms: premium spots for flexible workers who want a little more quiet, and meeting rooms for groups. The only conditions if you want to work here; you need to show your ‘social capital’ meaning, everyone present is aware of your expertise and if possible you help each other. Meanwhile Seats2meet has quite a few branches. Perhaps an idea for Paris?
And while we’re at it: look at DrawAttention. You can buy whiteboard stickers here to stick on your laptop cover, on which you can advertise your expertise or say you don’t want to be disturbed!
Instock Toko & Truck on the barricades against food waste
19-2-2015
Instock comes up with a new take away shop (Instock Toko) and a mobile food truck (Instock Truck) to reduce food waste. The first initiative of Instock, a pop-up restaurant in Amsterdam, opened in June 2014. Like in this pop-up restaurant, the food served at the Instock Toko & Truck are made from products that otherwise would be wasted.
Instock Toko & Tuck
At the new take away shop, Instock Toko, they will offer warm meals, salads, soups and juices every day. They don’t work with a standard menu as the meals are made from the harvest of the day. Customers help to reduce food waste by buying a meal at the Instock Toko. The take away shop will open the doors tomorrow (20 February 2015) in Amsterdam.
The Instock Truck is an old Mercedes Benz fire truck that has been turned into a green food truck. With this truck, the Instock team is able to make people aware of the food that is being wasted throughout the Netherlands. The food truck will be participating in several festivals this summer.
Food waste
Research shows that about 30 till 50 percent of our food is wasted. Throw away food does not only costs money, but also the energy consumed in the production, packaging, transportation and food preparation gets lost. Selma Seddik, Bart Roetert, Merel Laarman and Freke van Nimwegen, four employees of the Dutch supermarket chain ‘Albert Heijn’, came up with a plan to reduce food waste. While under employment at ‘Albert Heijn’ they got the opportunity to realise their plan. Now cars are driving along a number of AH supermarkets every morning. At those supermarkets they collect all the products that cannot be sold anymore, for example bread that’s one day old or fruit, vegetables and potatoes in a packages with damages. We wrote earlier about the pop-up restaurant, so if you want to know more about their pop-up restaurant, read this.
Bruges gets an underground beer pipeline!
18-2-2015
To get the big beer trucks off the road, Bruges comes up with a new way to transport beer: an underground beer pipeline. Brewery ‘De Halve Maan’, brewer of the beers ‘de Brugse Zot’ and ‘Straffe Hendrik’ has gotten permission of the city council to build a miles long beer pipeline between the brewery and the city center of Bruges.
Beer pipeline
The pipeline is 3 kilometers long and is capable of carrying 6.000 liters per hour. The beer pipeline takes around 500 trucks off the road. With the pipeline it only takes 15-20 minutes to get the beer from the brewery in the city center. Some people are afraid for illegal tapping but the brewers are confident that the beer will be safe.
Noma is selling the cutlery and tableware from their pop-up restaurant
18-2-2015
A new development in the restaurant pop-up scene. The Danish restaurant Noma that was relocated from Copenhagen to Tokyo (at the Mandarin Oriental hotel) from early January until 14 February now sells all the chopsticks, forks, bowls and plates online.
About the cutlery and tableware from the pop-up restaurant
René Redzepi had 14 local Japanese artists and potters asked to create tableware and cutlery for his pop-up restaurant that is locally sourced. The result is a collection of artisanal and beautiful but expensive earthenware plates and bowls and organic lacquer forks, spoons and chopstick. The collection was co-curated by the designer and Arts&Science creative director, Sonya Park.
And now the collection is sold through the website.
The Burger Club – Brings burgers to life through thoughtful ingredients.
17-2-2015
At the Burger Club at the Nieuwe Binnenweg in Rotterdam you can choose between three types of meat for all the burger they serve; MRIJ (Dutch) beef, USA Wagyu beef and Iberico pork. Difficult to choose.
Burger brought to life through thoughtful ingredients
Burgers like a Classic, BBQ, Greek, De Luxe or a juicy burger (the latter with gorgonzola in the meat) can be served with all the above types of meat. The MRIJ (Dutch) beef comes from butcher Piet van den Berg and is made from cattle grazing on the banks of the Meuse, Rhine and Ijssel rivers. For those who can’t choose, you can taste all three varieties if you order the sliders.
Owner Luis originates from Spain and you can trace back some Spanish influences in the menu. He serves a burger with chorizo and jalapeno peppers or one with Iberico ham and aioli. The fries are fried in olive oil, which clearly reflects on the taste. But they also serve a ‘Dutch Weed’-Burger, a vegetarian burger with seaweed as main ingredient. And a burger from grilled farm chicken combined with mango chutney.
Gin + Tonic at the Burger Club
Besides wine and beer the Burger Club also serves gin & tonics. Guests can choose from four types of tonics and eight varieties of gin, including Bobby’s, Hendricks and the German gin, Monkey 47.
Burger bars/restaurants are popular in the Netherlands
Hamburgers from fine quality beef remain trendy. The last couple of years we saw a rise in the number of burger bars or restaurants. If you as a restaurant owner would like to offer your guests more choice in the type of meat, check out the choice from The Frozen Butcher .
Matcha latte – a healthy Japanese coffee alternative
16-2-2015
Leonie van Spronsen had a Matcha latte in Paris at Maison Kitsuné and writes about it. Matcha is known to be full of antioxidants, fiber & chlorophyll. When you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar.
A few years ago ordering a cup of coffee was simple, there was the American, the espresso and the cappuccino or if you were feeling crazy a latte would be the beverage of choice. Boy, things have changed in that department.
Nowadays everybody has their own special preference, white chocolate mocha with non-fat milk, a ristretto or an almond milk caramel macchiato, the options are infinite. But to say this made the coffee game healthier? Certainly not.
Matcha – a tradition in Japan
Meanwhile the Japanese were steadily persisting in their traditional practice of drinking Matcha everything. Matcha is a tea plant only grown in Japan, near the Yahagi River, and is a tea type used so often in Japan that sources say only 1% is used for export.
The health benefits are comparable to other green teas but with a much larger impact because the tea (and all other hot beverages made with it) is made from a powder that contains the entire leaf. This means you are ingesting the full scale of nutrients the leaf has to offer in comparison too just the brewed water you usually get with green tea.
Matcha latte
Matcha is known to be full of antioxidants, fiber & chlorophyll, next to this when you drink it as a Matcha latte, the combination with the milk gives a sweet like flavor without any sugar. In these times of increasing obesity, diabetics and highly processed foods – this might be the new flagship of the pro-health movement.
Matcha latte popular in NYC – is Europe to follow?
After already taking NYC by storm, the concept is now also slowly but steadily making its way to Europe. And why not? If you are into milky coffee drinks and have cravings for Starbucks drinks on a daily basis, you might as well switch to Matcha latte. It certainly contains less fats & sugars, it actually has additional health benefits and (not unimportant) it looks really cool. The question is.. how long before we consider a Matcha latte to be as normal as a cappuccino?
