GPS-Bottles leads finders to the Heineken experience
6-5-2015
Amsterdam’s Heineken Experience has littered GPS-enabled beer bottles through the city which can lead curious residents and tourists to the beer museum.
Anyone picking up one of the bottles around Amsterdam will feel the bottle vibrate and see the cap light up as it activates. The in-built compass and rotating cap will then guide the finder through the city directly to the Heineken Experience.
GPS-bottles instead of flyers
The idea is to boost the visitors to the branded museum, which saw 730,000 visitors last year. Heineken teamed up with JWT Amsterdam to attract more visitors to their brewery. The custom-made Heineken bottles had an integrated GPS system designed to lead people who picked them up back to the Heineken Experience brewery.
Dirk Lubbers, manager of the Heineken Experience, said: “Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit and pioneering spirit and create something that stands out for potential visitors. Our key differentiator is that we invite each visitor on a cultural and historical journey, enabling them to interact with the brand. This initiative is a great representation of our approach: innovative, dynamic, surprising, and always leave you with unforgettable memories.”
Grandma’s dishes served in pop-up restaurant
4-5-2015
Oma’s (Grandma’s) pop-up restaurant is a restaurant serving traditional Dutch dishes. The dishes are prepared by enthusiastic seniors who still have energy and want to remain active. Benefit: reintegration of elderly and guests can enjoy meatballs, green beans and other traditional Dutch dishes.
Six Commercial Economy students from Hogeschool Rotterdam came up with the idea to establish a pop-up restaurant for seniors. Nowadays the loneliness of seniors is a big social issue and that’s why the students chose to do something about it. The idea is that the seniors will make their traditional meals which will be served in the restaurant.
Grandma’s dishes
Grandma’s soup, meatloaf or stew, who hasn’t got a fond memory of eating that particular great dish from grandma? At Oma’s pop-up in Rotterdam, guests can taste these delicious and traditional Dutch dishes. These dishes were prepared by seniors that mostly cook only for themselves and love to create more social contact this way.
A day full of activities
The seniors will have a day full of activities at the Saturday that they make their dishes. There will be a workshop by a professional chef and in the evening the seniors are preparing the dishes. These dishes will be served in the restaurant and after a nice meal the guests will get the opportunity to visit the kitchen and have a conversation with the seniors. Maybe even swap recipes! The six students are hoping that after this day, the people involved will maintain contact with each other.
Ideal white shirt for restaurants
1-5-2015
A white shirt that can’t be harmed by dirty stains! Really? Elizabeth & Clarke, the producers of ‘The Unstainable™ White Shirt, ensure coffee or red wine stains are history with the shirt. Besides that, it also perfectly fits every (women) body shape.
Every now and then there are some projects on Kickstarter that gain the money needed fast and exceed it by far. The Unstainable™ White Shirt’ is one of those projects. It looks like the ideal shirt to wear when working. Especially when you are clumsy and regularly get stains on your shirt 😉
Made with nanotechnology
Because of the nanotechnology, all kinds of water and oil based products are kept off. Transpiration will even vaporize before it reaches the fibers. Water based products, oil based products and transpiration are easy to wash off.
Elizabeth & Clarke think they have invented an affordable and easily washable shirt, ideal for women. We are very interested in the cleanliness of the shirt in a real restaurant environment.
Kromkommer straight to the top
30-4-2015
Exactly a year after the introduction of the Kromkommer soups, a pop-up store opens its doors in Utrecht Hoog Catharijne (the Netherlands). The shop is open from 18 until 31 May. Kromkommer is the first store in the Netherlands with weird shaped vegetables.
Straight to the top
Kromkommer makes sure that products aren’t wasted because of their looks. According to the estimates 5 to 10% of all the vegetables and fruits in the Netherlands are wasted because of their looks. That’s why Kromkommer makes sure the crooked vegetables and fruits that don’t fit the perfect picture come back to the plate in different ways. The founders Jente de Vries and Lisanne van Zwol started their quest in 2012 and soon after Chantal Engelen joined in the waste battle.
See our earlier article about Kromkommer and their crowdfunding campaign.
Pop-Op Shop
The Kromkommer Pop-Op Shop is a place where the story of weird shaped vegetables can be experienced in real life. You can find Kromkommer soups, weird shaped vegetable juices and green gadgets. Nearly all the products that can be found in the store, are recycled.
The Kromkommer Pop-Op Shop is besides a point of sale for weird shaped vegetables, a place for meetings. Growers tell stories about their product, retailers share their opinion about the waste of food and the Krommunity organizes workshops and lectures for the visitors. The Krommunity forms the backbone of the activities by Kromkommer.
On the birthday of the Kromkommer soup (25 May), the newest weird shaped vegetable soup ‘Koele Soep’ (Cool Soup) will be launched. They’re going straight to the top!
On-Air will be a new iconic building in Amsterdam
29-4-2015
Real estate developer COD, architecture, urbanism, and cultural analysis agency OMA / Rem Koolhaas, the NH Hotel Group and sustainable developer ‘Being Development’ have joined forces and came up with the ‘On-Air’ building as new icon for Amsterdam. It was the winning concept of the tender the municipality of Amsterdam and the RAI Convention Centre issued for the location in the south of the city.
About the alliance
COD developed two hotels in Amsterdam in 2015, Motel One at the Europa Boulevard (320 rooms) and Generator (168 rooms) at the Mauritskade. The recent projects of the OMA agency include the new headquarters for G-Star in Amsterdam (2014) and the towers of The Rotterdam (2013). The NH Hotel Group will implement the nhow-label at ‘On-Air’ with 650 rooms hotel. Being Development is a young and innovative company that develops the sustainable real estate from the end user’s perspective.
On-Air
The On-Air hotel is designed by OMA / Rem Koolhaas. It will include a restaurant, a TV studio, a spa / gym, shops and a sculpture garden. The sustainability ambition for the building will be ‘BREEAM outstanding’ and it will be carbon neutral. With 650 rooms nhow Amsterdam RAI will be the largest hotel of the Benelux. The start of the construction of this 91 meter high hotel is planned for midst 2016. The location is triangle bounded by the Europa Boulevard, the A10 and the Amsterdam RAI Convention Centre.
Prestigious landmark
The municipality of Amsterdam aims for a larger and more varied hotel offer and better spreading across the city. The new hotel and its facilities can be of great value to the city at this location on the south side of the city and the surrounding business district.
Newspaper menu comes alive
24-4-2015
Guests of Center Parcs restaurants can scan a newspaper menu with their phone for a virtual reality experience. With the use of an app guests can help foodservice Albron with further improvements, see extra information, receive advice about food or drinks that are connected to the current weather or vote on their favourite employee. The newspaper menu increases the level of experience in the Center Parcs restaurants where Albron takes care of the hospitality and food retail.
Newspaper menu
The newspaper menu offers access to the digital world. The technique that’s used, augmented reality, makes the print come to life. The stories of new hospitality concepts are filmed to excite the guests. The guests aren’t spectators of the decor where they eat and drink but they are a part of the story. This makes the experience of the restaurants complete.
Corine Holtmaat, manager of Albron says about the concept: ”People are flooded with information and read less in general. Footage is a good carrier to tell a story, to reach out to the viewer and take him away with you, that’s why this choice was made. Another benefit of the video is that you can excite multiple senses and can gain more impact in the communication. That’s how we touch people in the heart and create valuable moments and memories.”
The opening of INK Hotel Amsterdam
24-4-2015
INK Hotel Amsterdam opened its doors at the Nieuwezijds Voorburgwal early April. INK Hotel Amsterdam is an innovative lifestyle hotel ‘where stories are yet to be written…’. The hotel owes its name to the history of the building. And also the interior can be traced back to the former owner, newspaper ‘De Tijd’. The themes ‘Stories, Ink & The Time’ played a role in the determination of the interior.
The hotel has 149 rooms, a garden room, standard business facilities, the ‘PRESSROOM’, patio’s, room service, breakfast-to-go, a gym, free Wi-Fi and a fast check in & out service. The facilities meet today’s expectations, from both local Amsterdam citizens and international guests.
The interior
For the interior the hotel collaborated with architect office ‘concrete Amsterdam’. The history of the three former Amsterdam canal houses has inspired the interior from where INK Hotel Amsterdam is built now.
The entrance
The entrance of the hotel is a reflection of the canals of Amsterdam. You can find high bar tables at the reception along with ‘check-in- tablets’. ‘’We let the boundaries disappear between outside and inside at INK Hotel Amsterdam, with green, rough stones, glass walls and of course a lot of light’’ according to ‘concrete Amsterdam’.
PRESSROOM
The PRESSROOM is the ‘Drink & Eat’ concept of the hotel. This includes a restaurant, bar and a lounge. The floor consists of the same cement tiles print as in the pressroom. A part of the PRESSROOM is the Library Lounge with a fireplace, leather banks, wood tones and a lot of books.
Pre-order and self-checkout at Dell canteen
23-4-2015
Dell employees in Amsterdam don’t have to wait in line anymore at the cashier in the company canteen. Since a short while they order and pay their own lunch with a special “Dell Cafe” app, the package can be picked up a little later.
Order Mobile
eMove.me was commissioned by caterer ‘Van Laar Catering’ to develop the Dell Café concept. The app is designed and developed by YES.TAP.
eWallet
The app has an integrated payment service so that the employee can recharge by phone. This “e-Wallet” saves the employee time, leaving more time to enjoy his lunch. The app works ‘cashless’: customers pay a prepaid credit. The transaction capabilities are an interesting alternative to the recently disappeared chipknip. Additionally, less cahiers are needed and transaction costs are lower.
No more waiting in line
According to Martijn Lukaart CEO eMove.me there is no need to stand in a row anymore in the retail and catering industry. eMove.me is an independent and exclusive distributor of several m-commerce solutions. Earlier, we wrote about the order application at foodcourt The World in Rotterdam where recently Open Tabs is implemented.
Corporation between KLM and SpecialBite
23-4-2015
Good news for the wine lovers. It’s possible to order the wines KLM serves in the World Businessclass. It has been a wish of KLM to make the wines they serve in the sky available for wine lovers on the ground as well. This is made possible by the new collaboration between KLM and SpecialBite.
Dutch chefs
KLM serves menus by Dutch top chefs in the World Businessclass. Sergio Herman, Richard Ekkebus, Mario Ridder and Jonnie Boer already took care of the air catering of the business class. The meals are accompanied with matching wines selected by wine connoisseurs.
Wines
In the month April the wines Brazin (USA), Aaldering-Stellenbosch (South Africa) , Gros-Tollot (South France) Villebois – Loire (France), Cono Sur (Chile) and Nicolas Feuillate (France) are served in the World Businessclass. These are the wines you can order in the webshop as well.
New urban hotspot in The Hague: MaMa Kelly
22-4-2015
The Oude Ketelhuis (the Old Boiler House) in The Hague has been transformed into an industrial all day hospitality concept.
MaMa Kelly is located alongside the creative Caballero factory. Ijsbrant Wilbrenninck (kitchen), David Trampe (bar), Stefan Coster (barista) and Rein Rambaldo (concept creator and owner of The Hospitality Factory) are the members of the creative team behind MaMa Kelly. They serve coffee, pies from their own bakery, lunch, dinner and you can go there for a few drinks as well.
MaMa Kelly: good, pure and delicious
MaMa Kelly is anything but complicated. Everything is pure, from supplier to preparation. The menu can best be described as ‘chicken or lobster’. Of course there are more dishes, like steaks and vegetarian risotto. MaMa Kelly works with a 2 meter long charcoal grill and authentic vendors such as bread from vanmenno and sausages by Brandt & Levie.
Architecture
The industrial property has undergone a huge transformation in the recent months, while retaining the authenticity. For example, the boilers of the former boiler house are still present and they kept the height intact. The interior is best described as industrial, design and urban. The huge open kitchen literally provides a look in the kitchen to every guest. With her comfortable couches, cool barstools, design tables and lamps MaMa Kelly shows that she has the looks.
