Inspiring: a pop-up-traffic jam-concert
7-7-2015
Those people who were stuck in the traffic jam on the 30th of June at the A1 (highway), did pick a great moment to get stuck! A new classic festival, Wonderfeel, organized the first pop-up-traffic jam-concert in this traffic jam .
When the traffic jam occured, the side of a 16.5 meter platform truck opened. The New Amsterdam Clarinet Quartet supplemented with sousaphone and percussion began to play under the direction of a conductor and entertained hundreds of motorists.
Initiator Georges Mutsaerts: “We wanted the audience to enjoy classical music in a fun way in a place where you would least expect it. Motorists also reacted with disbelief to the totally unexpected performance. In order not to hinder the traffic the performance lasted no longer than 10 minutes. But in late July, Wonderfeel will return in collaboration with ‘Natuurmonumenten’ with 200 musicians and 100 concerts in nature area ‘s-Graveland for the ultimate relaxation this summer.”
Wonderfeel will take place in ‘s-Graveland in the nature area Schaep and Burgh at 24, 25 and 26 July.
Pop-up- traffic jam-concert as inspiration
It doesn’t seem conductive to road safety to organize a pop-up restaurant in the traffic jam. But we have spotted Twitter and Facebook messages from restaurants offering menu’s to those who stranded in a nearby traffic jam. We love to mention original ways to respond to a nearby traffic jam on horecatrends.com.
#Wildplanting By Bram Ladage
7-7-2015
On 26 June, a team of Bram Ladage planted potato plants at several places in the city of Rotterdam. This #wildplanting promotion celebrates the beginning of the potato season. Potatoes plants are planted by end June and the result will be harvested at Saturday, 12 September during ‘The Potato Harvest Day’.
#wildplanten
In their video one of the potato plants is planted at the center spot of ‘The Kuip’ (football stadium of Feyenoord) and the greengrocer Mehmet was surprised. “The potato is a fine Dutch product,” said Rocco Ladage of the company. “With this wild planting promotion we want to draw attention to this wonderful natural product and invite everyone for the Potato Harvest Day.” The promotion can be followed on social media via #wildplanten.
Bram Ladage and storytelling
Bram Ladage uses storystelling to tell the story behind his company and the main product he sells. In The Netherlands we have a lot of snackbars (kind of Chips shops), Bram Ladage owns a lot snack bars in and around Rotterdam. In 2012 they organized a ‘get familiar with the origine of your fries’ day. Anyone interested could join his team at a potato farm in Numansdorp to lift some potatoes. These potatoes were processed into chips on the spot. Bram Ladage also auctioned the first crate of newly harvested potatoes, the revenue of this crate went to the Sophia Children Hospital in Rotterdam. And some golden potatoes were hidden in the field for extra prizes.
Local touch
6-7-2015
Restaurant Joelia at the Hilton Rotterdam has incorporated a local touch of ‘Rotterdam’ in their restaurant and in their menu.
Local touch
Those who visit horecatrends.com on a regular basis know that I like to share distinctive details and small welcoming gestures. Last week I had dinner at restaurant Joelia, where Mario de Ridder is the chef. The interior of Joelia has had a lot of attention in many magazines with its striking design. My eyes immediately fell on the original placemats at the bar and the back of the bill afterwards. The reference to the Coolsingel in the Monopoly game is a nice local touch to this cosmopolitan concept.
Also a local touch on the menu
In his menu Mario de Ridder (former owner of the Zwethheul**) also added a local touch: ‘Colors or Rotterdam’. And although I have some ties with the city, I must confess that I had no idea of the colors of the city. That seems to be green and white, which was reflected in a delicious fish entree. And if you have the possibility to eat at Joelia’s at least try the ‘uitsmijter Joelia’, it’s so delicious! As listed on the website, Mario offers his guests an experience of top-gastronomy in all its facets. You can enjoy the Joelia’s Bites in the food corner or sitting at the bar, enjoy an aperitif in the wine cellar or experience Mario’s talent at the chef’s table or in the restaurant. We will be back, Rotterdam has a new top-level restaurant which we certainly recommend! ^Marjolein
The film about Great Coffee
3-7-2015
Watch this gorgeous short film (15 min) about Great Coffee. It is the story of passionate coffee connoisseur Søren Stiller Markussen, the owner and founder of Great Coffee in Aarhus, Denmark.
Great Coffee
He visits a coffee farm from Frederico Pacas (Café Tuxpal) a farm with six generations experience in the family that’s based in Finca Santra Petrona, El Salvador. He also visits New York for inspiration and notices that the baristas are all pursueing a unique style.
In the video Søren Stiller Markussen shows three different traditional methods of processing coffee beans.G
– Natural: drying the coffee with the skin
– Water processed: rinse the skin of with water
– Honey processed: Processed with honey Black (without water) and yellow honey (with water)
By measuring the sugar level during the fermentation process, the process can be stopped at the right moment to get a full, sweet body. The desired sugar content is 18-22% and takes about 4 hours to ferment, after that carbon dioxide and alcohol will start to form.
During the movie the coffee connoisseur gives a glimpse into his personal life as well. He explains his motivations in his life, in which Jiu Jitsu and swimming in the sea play a significant role.
Groups app The Happening popular among young people
3-7-2015
The Happening is an app for creating useful grids and sharing locations or photos all in one.
The Happening
After setting up a dating app, Frank van Viegen and Jelmer Feenstra came up with the idea to create an easier group communication tool than Whatsapp together with colleague Emiel Mols. They developed the Happening app which has been downloaded more than 100.000 times already. Group discussions in Whatsapp can become lengthy scroll sessions, the Happening is easier to use and navigate.
Photo Hunt and Game Ranking
The app provides practical solutions to problems, combining a pick-a-date app, shopping lists, a photo sharing app and a latitude app. Its popularity is partly due to a Photo Hunt feature where users get assignments, for example to create a selfie while you hug a tree. One of the other viral features is a Ranking Game to rank friends in a top three with questions like “Who is the funniest when he’s drunk?”, the feature is quite similar to the television program ‘Ranking The Stars’.
On all devices and web interface
The Happening is available for both Android devices and Apple’s and downloadable in the Apple Store and Play Store. The app is available for Windows computers and Mac computers as well.
Listen to the sounds of Paris in Amsterdam
2-7-2015
A billboard with inspiring sounds from other cities. Pedestrians in Paris, Brussels and Amsterdam are invited to listen to each other’s original sounds through their headphones at interactive billboards.
Listen to the sound of
The railroad company Thalys uses these 3 billboards to inspire passers-by with a sneak pre-hearing of a new travel experience. They of course want to encourage you to use the train to go and explore nearby cities. The billboards are made in collaboration with French advertising agency Rosapark.
Each billboard represents a city, the billboard of Amsterdam has 1352 sounds to tell the passers-by, Paris 1460 sounds and Brussels 1889. Pedestrians are invited to plug in with their personal headphones and start exploring. Enjoy a sound from Paris while strolling your hometown Amsterdam.
Like Pop-Up City describes, the billboards explore a new way of urban advertising. The focus on hearing is added to the visual impact of billboards. And with most of the people carrying earplugs nowadays, this technique might be used more…..
York & Albany brings the beach to central London
2-7-2015
The sunglasses, flip flops and beach balls thrive well at the city oasis of York & Albany’s Beach Shack in London, where you immediately get the summer vibe.
Be transported from the heart of London to a beach bar at the courtyard of Gordon Ramsay’s York & Albany. The seaweed Martini or Bacardi Rum slush served in a mini bucket with scoops as spoons will definitely get you in the mood, otherwise the alcoholic popsicles with Pimm’s liqueur will do so.
Beach Menu
At the restaurant they serve a selection of tempting bites such as mini fish ‘n’ chips, bite-sized Cumberland sausages and jars’ with pickled seafood. For the big appetite, there is a Beach BBQ menu that includes grilled burgers and vegetarian kebab with salad, fries and potato salad but without the usual sand between your teeth.
Ice cream with caramel popcorn and cotton candy
If baking in the sunshine isn’t enough, a choice of sugary desserts will get you in the sandal-mood. With raspberry custard doughnuts, banana split ice-cream and a do-it-yourself ice cream machine that’s offering soft serve scoops of strawberry cheesecake with candy floss and caramel popcorn. Wow! Now that’s an ice cream cone (referred to as a 99) for the 21st century!
Beach bar arrangement for groups
Londoners don’t have to travel to the coast during these hot days, they can put their feet in the sand at York & Albany’s Beach Hut as well. The selfies made there will give the impression that they originate from the beach in Camden and not from central London. The beach bar is available for exclusive dinners up to 12 guests. For thirty pounds per person, guests can enjoy different savory and sweet snacks and two cocktails.
It’s a wonderful way of enjoying the summer feeling in town, even during less sunny days!
Teisseire publishes the city guide ‘Joi de vivre in Utrecht’
1-7-2015
French flair in Utrecht. The French lemonade brand Teisseire – sponsor of the Tour de Fance – has collected the coolest hotspots in Utrecht in the city guide ‘Joie de vivre in Utrecht’.
Shop and enjoy Utrecht like a Parisian. With the city guide ‘Joie de vivre in Utrecht’ you can see Utrecht through the eyes of a Frenchman or Françoise. The guide also includes stories from French inhabitants of Utrecht, recipes of French delights and (non-alcoholic) cocktails. This guide is made in consultation with the blogger Liselotte of liefsuitutrecht.nl. ‘Joie de vivre in Utrecht’ can be downloaded from their website.
Who drink cordials?
The Dutch love lemonade: almost a 25% even drink one or more glasses of lemonade per day. Most of the lemonade drinkers (80%) mix the syrup in the traditional way: with water. Only 13 percent will add the syrup to sparkling mineral water. These results came out a representative survey of more than 540 Dutch people from 16 years and older, commissioned by Teisseire.
In terms of taste almost half of the Dutch always drink the same flavor. Especially ‘traditional’ flavors such as strawberry and selected berries. Men prefer orange more often than women, while a lemon flavor is more popular with the ladies. Another difference between the sexes: men drink more limonade than women. A whopping 26 percent of men have one or more lemonade drinks per day compared to 20 percent of women.
Teisseire: add a touch of French flair to your glass of water
As French brand, Teisseire emphasized on showing how something as simple as cordials can add a touch of French flair to everyday life. “Our dream is to turn any drink into a moment to enjoy,” says Michelle Blankenburgh, brand manager Teisseire Netherlands. “Transform your glass of water for example in a Virgin Mojito with Lime and Mint syrup or give your smoothie a boost with a touch of Currant & Elderflower syrup. This way you add a little joie de vivre to each day.”
Teisseire is present during the Avant Tour and the advertising caravan at the Jaarbeurs in Utrecht. Teisseire has a French patio there where everyone is welcome to enjoy a glass of lemonade.
Terrace Café Rotterdam offers panoramic view of the skyline and the Maas
30-6-2015
Café Rotterdam was already an icon on the Maas, but is lifted to a higher level after a major renovation. With the reopening of Café Rotterdam directly above the Cruise Terminal, the ‘Wilhelminapier’ gets a real boulevard look.
Terraces with panoramic views are popular
We already know for a while that rooftop terraces have become very popular worldwide. Paris, New York, Istanbul, every metropolis is graced with (roof)terraces with beautiful views. In Amsterdam we have some pretty roof terraces with great views, such as the Skylounge at the DoubleTree by Hilton Hotel and the roof terrace ‘s at the former oil rig at the REM Island which is now a restaurant. The terrace of Café Rotterdam, at the same level of the Erasmus Bridge and the Cruise Terminal, offers a unique panorama of the Maas and the skyline. A new hotspot in Rotterdam this summer!
Café Rotterdam
The interior of Café Rotterdam breathes Pre-war Rotterdam class: large windows that offer plenty of light, high ceilings and modern details. The Chef Merijn Sips (formerly Librije’s Zusje ** in Amsterdam) serves a Mediterranean cuisine with international appeal. A business lunch, a delicious Sunday brunch or a romantic dinner, it’s all there. Apart from the restaurant area, there is a long bar where you can enjoy a cocktail, Gin & Tonic, authentic Schiedam Jenever, beer or a glass of wine with the Dutch delicacy ‘bitterballen’ (small round croquettes). The new Café Rotterdam is the youngest member of the Dudok Group which is a leading company in the hospitality and event industry since 1991.
Mobile charging stations are becoming increasingly essential ….
29-6-2015
Implug also provides mobile charging points for smaller hospitality companies. A great ‘innovative’ hospitable gesture and certainly an added value for your venue with mobile payments in mind! And besides that, it’s another reason to have a drink at your venue!
I am glad that I will soon get a new phone, the current battery is low within no time! And I am not even a fanatic user of a lot of apps on my phone. The rapidly dying battery has become a well-known social problem that especially affects the younger users up to 35 years. Thankfully more and more mobile charging stations are placed at public places like the library, at airports and railway stations but also in the hospitality industry. And the welcoming gesture remains hospitable even if you let them pay, your guests are already happy that they can stay online!
Mobile charging stations are rapidly evolving
At the end of 2012 we’ve spotted the first charging station for cell phones in the Netherlands at Stravinsky eten & drinken in Hengelo (The Netherlands). Nowadays there are several parties that offer these charging stations like the pillars by Charge to go. These pillars are also equipped with a display to present advertisements to your guests. ^Marjolein van Spronsen
