Burger King gave away free Big Macs

31-1-2014

The Norwegian Burger King has performed a remarkable campaign: they gave way free burgers of their competitor McDonalds as part of their Facebook campaign. The campaign was meant to test the sincerity of their fans. The fans could choose whether they remained loyal to Burger King or would go for a free Big Mac. When the fan chose for the Big Mac, the fan was removed from Facebook. Although the number of Facebook fans significantly decreased, the involvement and interaction with the fine fans increased.

Website: Burger King

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.
  • This field is for validation purposes and should be left unchanged.