Birthday Card biscuits; inspiration from Biscuiteers

7-10-2015

The bakery Biscuiteers in London makes birthday card biscuits. It’s something totally different than sending a regular birthday card or a bouquet of flowers.

Besides the normal assortment that most bakers have, Biscuiteers has an extra range with tins filled with biscuits for special events and birthday cards made of cookies. Besides the standard “cookies birthday cards”, you can personalize some birthday cards as well. They can put a name or a small text on it, for example. The bakery Biscuiteers has 2 shops in London and their biscuits are shipped worldwide.

Inspiration from Biscuiteers for the hospitality industry

Recently, we wrote about some great initiatives to bring attention to someone’s birthday, like the Refinery hotel in New York, which offers guests a birthday cake from the famous Magnolia Bakery if they celebrate their birthday at the hotel. By creating something special you can attract new guests, for instance a separate and festive ‘edible’ invitation for a dinner or lunch on a guests birthday! And when you do that, make sure your audience knows what you’re doing. Earlier we wrote that the use of local bloggers and youtube-bloggers can work. Check this video of Tanya Burr, she is one of those new stars known from Youtube. She especially appeals girls of 16+. In a more than 13 minutes long video, she shows all her birthday presents with at the end a birthday card made of biscuits by Biscuiteers. Until today this video has more than 873 000 views. That beats every ad!

Website: Biscuiteers

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