Bicycle light vending machine
At the railway station of Leiden (The Netherlands) customers can buy a bicycle light from the fast food vending machines this Thursday. It’s an initiative of the Dutch Bicycle union in partnership with the fastfood chain Smullers. The new campaign is called “Ik Val Op” (I’m noticed) and focuses on the youth of the Netherlands.
Bron: De Telegraaf
Website: Ik Val Op