Bicicletta bar at your outdoor dining space
A blog by Marjolein van Spronsen with an idea for the outdoor dining space of your restaurant: a Bicicletta bar!
This blog was first published in Dutch on the website of Van Spronsen & Partners, hospitality consultants.
What is a Bicicletta bar?
I had never heard of a Bicicletta before, have you? It turns out I have been drinking a bicicletta with some regularity and you probably have too! Apparently, the Bicicletta was originally made from Campari or a similar bitter liqueur, combined with some white wine and a splash of soda. We came across the term ‘bicicletta’ in an American article on Robb Report. In it, they write about Talia Baiocchi’s book ‘Spritz’. According to her, the drink originates from the Italian region Lombardy, from the 1930s. It is called Bicicletta after the teetering bicycles on which the old men, who had consumed too many Biciclettas in the café, went home.
The Aperol Spritz has been a standard drink for years but there are many more drinks you can make a Spritz with. Why not create a ‘Bicycletta bar’ on your summer outdoor dining space? You can offer a choice between, for example, Campari, Aperol, Limoncello, Passimoncello, Orancello or lesser known options like Italicus, Rosolio di Bergamotto. I would love your version with Campari or Italicus! And we Dutchies are famous for riding our bikes, we will even get home safe after a couple of Bicicletta’s.
Marjolein van Spronsen, is responsible for the Marketing & Communication at the Spronsen & Partners hospitality consultants. Contact through mail: marjoleinvanspronsen@spronsen.com or via LinkedIn.
Van Spronsen & Partners hospitality consultants is a hospitality consulting firm for the Dutch hospitality and leisure industry with more than 35 years of experience. Our activities include feasibility studies, performance improvements for restaurants and hotels, developing new catering concepts, marketing & communication, consultancy for municipalities and management support.
