17-12014

Ad that can only be seen by night

17-1-2014

This ad from McDonald’s in a bus shelter in Sydney is only fully displayed when it is dark. During the day it seems like it lacks the half of the famous ‘M’ , but as soon as it gets dark the entire ‘M’ appears in the reflection of the glass. This ad is part of the new campaign by McDonald’s to announce that the fast food chain is open all night.

Bron: PSFK

Website: McDonalds

Please leave your contact details for a weekly tip from our editors. Of course we’d never share your details with others.

Name
First name Family name
E-mail*
Company name
Phone
This field is for validation purposes and should be left unchanged.

Ad that can only be seen by night

17-1-2014

This ad from McDonald’s in a bus shelter in Sydney is only fully displayed when it is dark. During the day it seems like it lacks the half of the famous ‘M’ , but as soon as it gets dark the entire ‘M’ appears in the reflection of the glass. This ad is part of the new campaign by McDonald’s to announce that the fast food chain is open all night.

Bezoek horecatrends op