Social Cinema: the short video

15-3-2016

The role of short videos within the Social Media channels increases. YouTube, Instagram, Snapchat, Vine, videos are everywhere. With Periscope and Facebook-live, it‘s even possible to stream live. Some companies are taking this video trend to a next level and are using social media to create short films for entertainment or advertising. The name: Social Cinema. read more

Trends we spotted | Week 36

8-9-2017

At Horecatrends we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the smaller trends we use in our weekly column ‘Trends we spotted this week’. This week, amongst others about Ruby Chocolate, a new natural chocolate in the color pink has been introduced in China by Callebaut. And in South Africa a drama series has been distributed entirely on WhatsApp.

If you like to read the whole article, click the title. Enjoy reading!

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KFC |introduces a game on Instagram

13-1-2017

As far as we were aware Instagram is used to share pictures, clips and social cinema. KFC has launched a game on Instagram though, the ‘Colonel Saunders’ Kentucky Fried Chicken Football Challenge’.

A game on Instagram

KFC has launched “Colonel Saunders’ Kentucky Fried Chicken Football Challenge’, where Instagrammers can “play” on an American Football field across different animations on the social media platform. The game tags Instagram accounts, which players can click on to reach a new stage. KFC’s game utilizes 31 animations and 35 different Instagram accounts to tell the story of a short football game.

Great way to get more followers and likes with the Super Bowl less than a month away. Created by agency Wieden + Kennedy.

Trends we spotted | Week 43

29-10-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• A White House Dinner will be held at Kasteel de Wittenburg on election day, November 5^th! Following the elections in the US with America expert Willem Post and United States correspondent Michiel Vos!
• Chef Dominique Crenn from Atelier Crenn (***) is joining chef Viki Geunes at restaurant Zilte (***) in Belgium for an exquisite four-hands lunch and dinner.
• From greenhouse to theatre hall: three out-of-the-box settings for an inspiring fair at the Midden Nederland Hallen in Barneveld.
• Spotted on the Instagram of the Dutch Travelling Sisters, Bossche Bollen ice cream that went viral this summer. Created by Bakkerij (bakery) & Lunchroom Royal ’s-Hertogenbosch.
• Gastro-Mexican restaurant OAXACA in Amsterdam, celebrates its first anniversary with special dish for Día de Muertos. This dish ‘Enchiladas with Tres Moles’ can be tasted until November 10^th!
• Bucuti & Tara Beach Resort celebrates 37th anniversary by inviting guests to share their love story on social media with #DearBucuti.
• A Lover’s Curse dessert and bloody cocktail for a spooky Halloween at MOMO Restaurant, Bar & Lounge in Amsterdam.
• Mövenpick hotels celebrate their ‘Kilo of Kindness campaign’ every year between October 14th and November 15^th.
• The Hard Rock International and Lionel Messi celebrate their continued partnership with ‘Captain Messi’ superhero toys, a children’s menu and a retail collection.
• And inspiration through Instagram: a Tiramisu Shop has also opened in Amsterdam. And have you ever heard of a Hotpot Cinema?

Enjoy reading!

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Trends we spotted | Week 18

6-5-2022

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about amongst others ‘Asia’s 50 Best Bars’, sponsored by Perrier has been won by cocktailbar Coa. And the premium quick-service restaurant known for its Chicken Fingerz™, wings and signature sauces, Zaxby’s® celebrates Mother’s Day with Zax Family Packs and a family portrait! Inspiration for Father’s Day?

‘Apaches de Paris’ is a bar clandestine, immersive in Paris in which you can infiltrate gangs. Located in the Musée Grévin. This original 1.5-hour adventure with two period drinks is open till June 30.

Un Dimanche au Cinéma – the French title for the open-air cinema on the Champs-Élysées on May 22, Organized in partnership between TCM Cinéma, Häagen-Dazs and the City of Paris. Hilton boosts eco-conscious travel across properties in Asia Pacific to reach their ‘Travel with Purpose’ 2030 goals.

Hyatt Hotels Corporation announced the introduction of the ‘Caption by Hyatt’ brand with the opening of the Caption by Hyatt Beale Street Memphis in Tennessee summer 2022. And Denmark becomes the first country to introduce a climate label for food.

In a claimed world-first, Japanese innovators have created chopsticks which artificially create the taste of salt. And Dominique Ansel, the creator of the cronut, is celebrating the hybrid croissant-donut’s nine-year anniversary with a 60-piece NFT collection.

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Trends we spotted | Week 35

28-8-2020

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week, a link to an article about the changing view on hospitality due to the pandemic, apps are getting more and more important. But also a campaign by Airbnb in the USA to offer online experiences at home, led by artists around the world.

Great design for the new Starbucks location in the Circles Ginza Building in Tokyo, it features a ‘Smart Lounge’ to work in! And are you a member of a book club that had to stop meeting because of the pandemic? Check out the online ‘Words & Wines’ book club!

Just Salad is the first U.S. restaurant chain that carbon labelled its menu. London has a the first float-in cinema in the UK and in the V&A museum an ‘Alice in Wonderland’ exhibit will open March 2021, fall down the rabbit hole! 

A glimpse inside the new Felix Roasting Co., known for its specialty coffee (like the ‘espresso tonic’ and the hickory-smoked s’mores latte), at 104 Green Street in SoHo!

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Trends we spotted | Week 30

24-7-2020

At horecatrends.com or hospitalitytrends.eu we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

This week, among other links to articles about the ultimate post-lockdown party at East Asian Kitchen & Bar Lan Kwai Fong in london and ‘Cinéma sur l’Eau’ in Paris.

In the Chicago area, the fast food brand white Castle will start testing their Flippy ROAR (ROAR stand for Robot On A Rail) and in London at Fitzpark we spotted the parklets, created by Arup.  A high quality temporary space!

The Indian company Techmax Solution created a touchless elevator panel to fight against COVID-19 and in Stockholm a developer has made a new social distancing app for drinkers, called Byevid, it will help people track pub crowds in real time.

The Dutch solar designer Marjan van Aubel has introduced solar panels that look as if they are made from stained glass, as part of The Netherlands’ pavilion for the World Expo 2021 in Dubai. And IKEA will start selling their Swedish plant-bases meatballs this summer.      

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Amsterdam Noord has its own sustainable YOTEL for techsavvy travelers

4-11-2019

Today, Monday 4 November YOTEL, the innovative global hotel brand for smart, techsavvy travelers, will open its doors in Amsterdam Noord. Complete with an all-day dining concept, a stunning deck and a one of a kind outdoor cinema, the 202-cabin hotel offers a slick experience enhanced by clever use of technology and sustainable design at a surprisingly affordable price. The brand’s first hotel in mainland Europe, YOTEL Amsterdam Noord is at the epicentre of the up-and-coming Buiksloterham neighbourhood, built on the sunny bank of the Tolhuis Canal. Home to start-ups and creative businesses, the area is also brimming with hip bars, experimental festivals and modern architecture, making it an ideal base for modern travelers.

We wrote a couple of articles about YOTEL and this brand is expanding in a fast pace, next year they will open their first YOTELPAD, YOTEL’s name for condo, which will open in Park City (ski resort in Utah), followed by Mammoth (2021, ski resort in California) and Miami (2021). These pads will be located in city centre and resort locations.  Guests will be welcomed in private PADs which are the epitome of efficiency.

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VEN Amsterdam | Business & leisure meet on a large scale in former KPN headquarters

16-7-2018

Ven Amsterdam is officially open. The former KPN complex in Sloterdijk is now the new home for the Park Inn by Radisson Amsterdam City West hotel (476 rooms), Holland Casino West and B-aparthotels. In addition, there are several catering concepts such as Burgers’ n Sweets and the Dutch Dagelijks Lekker (Daily Delicious) and the spa concepts of House of Wellness and FloatCenter Amsterdam. GO! Rent a Car Amsterdam complements the existing facilities perfectly. Developer Omnam Investment Group successfully connected the international designer Karim Rashid to the project. This has resulted in an impressive and very distinct location where business, food, sleep, entertainment and relaxation come together in a unique way for the Netherlands. read more

FÏNLEY | The new Coca-Cola brand in the Netherlands

23-3-2017

Last week, Coca-Cola launched its new brand: FÏNLEY in the Netherlands . FÏNLEY is a refreshing, alcohol-free, and low-calorie beverage which you can drink as refreshing drink in the afternoon or as a mocktail in the evening. It will be available in 6 surprising and sophisticated flavors at supermarkets, a few cinemas and gasoline stations. read more