Moët Hennessy invests in French Bloom | Premium alcohol-free French sparkling wines
Moët Hennessy, the Wines and Spirits division of LVMH, has announced a strategic investment in French Bloom, the market leader in prestige alcohol-free sparkling wines, through the acquisition of a minority stake. The partnership reflects a shared vision between Moët Hennessy and French Bloom to lead together the future of sparkling wines without alcohol. French Bloom’s organic Chardonnay is sourced from the Languedoc region, chosen for its ability to produce a vibrant, flavourful base wine. Early harvests preserve the ideal acidity, essential for the balance and character of their sparkling cuvées. With a long tradition of organic viticulture, this region is perfectly aligned with the commitment to crafting alcohol-free sparklings—no added sugar, no sulphites, and low in calories.