Accor expands TRIBE hotel brand in Europe

4-6-2024

TRIBE opens its doors in the Art Nouveau district of central Riga, with the city’s coolest restaurants, bars, nightlife, museums and architecture just steps away. The new hotel features 81 smartly designed rooms with city or courtyard views, as well as carefully curated spaces designed to offer the freedom to rest, stay, play or work.

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The Orient Express La Dolce Vita by Accor

14-12-2021

More than 150 years ago, Georges Nagelmackers turned a dream into a reality when he launched the first luxury Orient Express train. Soon, Orient Express La Dolce Vita will head back on track to offer travellers an unforgettable journey through one of the world’s most beloved countries: Italy. This exceptional train journey will welcome its first passengers in 2023.

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Accor announced the global launch of ‘Accor Key’ | A digital key solution

15-2-2021

Accor recently announced the global roll-out of its digital key solution, ‘Accor Key’, in line with the Group’s strategy to provide a contactless guest journey in its facilities. This exciting new step for Accor confirms its ambition to innovate and invest in high-quality technological solutions to deliver the very best and most convenient experience for its guests.

Following successful pilot programs in North America, Europe and Asia, the roll out will start in all new Accor hotels opening in 2021 and extend to existing properties with an objective to equip 500 hotels with Accor Key this year, and at least 50% of all rooms across the network within the next five years. By providing customers access to their rooms without a physical key, Accor will also help reduce the amount of plastic used for traditional key cards and cardboard for the key holder.

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#theALLjourney | A global treasure hunt by Accor Live Limitless to mark the launch of the 4th Paris Saint-Germain jersey

11-2-2021

Who isn’t dreaming about travelling at this particular time? From 10 to 12 February, ALL – Accor Live Limitless, the main partner and jersey sponsor of Paris Saint-Germain, is offering fans a dream getaway, while revealing the most wonderful places and hotels available among its portfolio of brands, through a digital treasure hunt accessible all around the world. Up for grabs – copies of the 4th Paris Saint-Germain jersey and stays in the Group’s various hotels. #theALLjourney!

Although you can only still participate till tomorrow, we love the idea of a digital treasure hunt, it might be inspiration for smaller companies.

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Accor and Bureau Veritas launch a label based on sanitary measures in France

17-4-2020

The project is launched to support the return to business in the hospitality and restaurant industry. Accor, a global leader in augmented hospitality, and Bureau Veritas, a world-leading provider in testing, inspection and certification, have joined forces to develop a label designed to certify that the appropriate safety standards and cleaning protocols have been achieved to allow businesses to reopen. The label will cover both accommodation and catering, and will set the sanitary standards applicable to all the Group’s hotels as well as to other chains and independent hotels. The project was carried out in partnership with doctors and epidemiologists, and has been developed in collaboration with Accor owners and trade associations, such as UMIH, GNC, and GNI.

The bigger economic picture will be blurred by the psychological mood of people. Lots of people, especially the 50+ group will remain anxious. Somehow the hospitality industry has to regain their trust and convince their guests that a visit to their facility is safe. It will be difficult to do so by just implicating that you’ve cleaned everything… For hotel & restaurant chains a cleaning standard label, like the different quality systems in the business to business industry, might facilitate that trust. It might be wise to create one safety standard and cleaning protocol for the whole industry worldwide. And although parties might think differently, it shouldn’t put a financial burden on individual smaller hotels and restaurants. Living up to a new standard might be our mutual concern. ^Marjolein

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greet by Accor | With ‘Pure rooms’ and ‘Pop rooms’

7-10-2019

Accor is introducing a new alternative hospitality offering, with a closer connection to people and the environment. Their concept ‘greet’ has to be a reflection of the group’s commitments, it forms part of a locally engaged approach and provides a response to these new guest expectations in relation to sustainable tourism. Expect, upcycled furniture sourced from flea markets, like a jar used as a bedside lamp, fresh, simple and local products, a friendly and unique atmosphere.

The brand’s first property, the greet hotel Beaune opened its doors last April, greet is the latest addition to Accor’s economy segment. Community-based, engaged and non-standardized brand, its aim is to welcome those seeking meaning in their purchases, relationships and lifestyle! But according to Accor greet is not just an economy brand. It’s a state of mind symbolized by a name, meaning to welcome, meet and celebrate. A single watchword: sharing – moments, stories and experiences.

Following the greet hotel Beaune, new openings are planned in Marseille (St Charles & Airport), Lyon Perrache, Paris, St Witz, Rennes, Bourges or Saint-Germain-en-Laye. The brand will quickly expand in various destinations in Europe, with a 1st address already scheduled in Darmstadt (Germany). Its ambition: 300 hotels opening in Europe by 2030!

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Workspitality | Accor launches WOJO coworking spaces

9-5-2019

Accor recently launched WOJO to become the largest coworking brand in Europe by 2022. WOJO stands for ‘Work. Live. Share.’ and is Accor’ take on workspitality. With the launch of WOJO, Accor continues to execute its augmented hospitality strategy, expanding into new verticals and becoming relevant in the daily lives of consumers. Stephane Bensimon (CEO): “As we are directly in touch with companies and workers on a daily basis we have a thorough understanding of their needs and expectations in the work space. A personalized welcome, premium services, a friendly atmosphere and designer spaces are all essential features covered by our expertise. Through our new range of spaces, we are now able to meet a key customer need: combining the quality of work life with mobility.

The WOJO coworking spaces will be launched within Accor hotels worldwide with different offerings, across all segments (economy, mid-scale and luxury segments). Accor is the first hotel group to work with a recognized player in the coworking field to offer a brand experience that is unique in content and that is open to both travelers and locals.

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Flying Nest | Hotel concept by Accor Hotels for at unique locations

22-2-2019

Last year AccorHotels launched their Flying Nest concept. With its bold design, this new concept of mobile and sustainable accommodation is in line with AccorHotels’ innovative approach of constantly rethinking tomorrow’s hospitality in response to a strong trend, that of guests expecting to enjoy exclusive and intense experiences.

Unique hotel rooms for large entertainment and sporting events anywhere in the world. That is what AccorHotels wants to achieve with their Flying Nest concept. Last year the concept had a successful pilot at the 24 Hours of Le Mans and won the award for ‘Best Innovation in Hotel Concept 2018’ at the World Wide Hospitality Awards. Meanwhile, the concept has already been at various events. read more

Trends in sleeping 2018 according to AccorHotels | Binge sleeping, micro napping and sufficient daylight

13-7-2018

More and more people are choosing binge sleeping, the sleep variant of binge watching, to catch up on sleep. A short afternoon nap, sufficient daylight and a quality mattress also play an important role in a good night’s rest, according to research by AccorHotels within the luxury segment. The hotel group lists the four largest sleeping trends of 2018 and gives some examples of how their individual hotels respond to this. read more

Pop-up Suite 345 | Enjoying a concert at AccorHotels Arena in Paris

15-2-2018

Three artists, four concerts, five nights: AccorHotels launches a pop-up Suite 345 in the heart of the AccorHotels Arena. As part of a week of incredible concerts at the AccorHotels Arena in Paris, from February 22 to 26, the ‘Welcome Fans by AccorHotels’ program is inviting fans of three internationally acclaimed artists to a unique experience in Suite 345. read more