‘Subway’s Fresh Forward 2.0’ positions the chain for the future

19-11-2024

Subway has unveiled their new global restaurant design. Subway®, one of the world’s largest restaurant brands, is introducing ‘Subway’s Fresh Forward 2.0’. Rolling out globally in 2025, the next iteration of its global restaurant image is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.

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Subway’s Footlong Sidekicks now also available in the Netherlands

16-8-2024

Subway brings the hype of the American Footlong Sidekicks to the Netherlands with the introduction of three sweet and savoury snacks of up to 30 centimetres long. Perfect to combine with your favourite Sub. After a great success in the United States and the United Kingdom, the Footlong Cookie, Churro and Dippers are also available in all Subway restaurants in the Netherlands, on Thuisbezorgd.nl and via UberEats as from August 14^th.

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World’s first footlong cookies by Subway | Only available on National Cookie Day

2-12-2022

Where we in the Netherlands are preparing for our traditional visit of Sinterklaas on December 5, those living in the USA have National Cookie Day on December 4 to celebrate, with footlong cookies at Subway. Inspiration for other products?

Subway®, the brand that sells more freshly-baked cookies than any other restaurant company in the United States, is taking its iconic cookie to a new level with the debut of the footlong cookie to celebrate National Cookie Day on December 4. One foot of Subway cookie goodness, piled high with decadent toppings ranging from indulgent and sweet, to savory and totally unexpected. The ‘footlong cookies’ are only available in the USA. For those who love the cookies of Subway outside the USA, check out the video in the article!

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Subway® announces ‘The Subway Series’

7-7-2022

Subway® restaurants recently unveiled the Subway Series, a line-up of 12 all-new signature sandwiches ordered by name or number. These new sandwiches are describes as the perfect combination of meat, cheese, vegetables, sauce and freshly baked bread, allowing guests to explore new options beyond their beloved build-your-own customization. To celebrate the most significant menu update in its nearly 60-year history, Subway is inviting America to experience these perfect signature subs on July 12, as it gives away up to one million free Subway Series sandwiches.

Great example of how to celebrate new items on the menu! Why not make people taste them in a way that local press will write about it?

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Subway® debuts largest menu update in the brand’s history | Eat Fresh Refresh™

8-7-2021

And they’re even closing all restaurants Nationwide in the U.S. on July 12 to Prepare for Eat Fresh Refresh™ and One Million Sub Sandwich Giveaway on July 13. Subway® restaurants recently announced the biggest changes in the brand’s history, making improvements to almost every core menu item and introducing important digital upgrades that elevate the guest experience. The Eat Fresh Refresh™ arrives in U.S. restaurants nationwide on July 13, and is marked with unprecedented moments, including participating Subway restaurants across the country closing for a Refresh Break and a one million sub sandwich giveaway to encourage people to come see and taste the changes.

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Subway’s Facebook Messenger ordering bot | Launched in the United States

25-4-2017

Last week, Subway launched a bot for Facebook Messenger that allows guests to order sandwiches and salads from more than 26,500 Subway restaurants in the U.S. The first-of-its-kind sandwich ordering bot was announced at the F8 Facebook Developer Conference with Agilitee, one of Subway’s digital partners, and is the latest innovation from Subway® Digital. Guests can use Subway’s Facebook Messenger ordering bot to order a sandwich or salad, customize it with their favorite bread; cheese; vegetables; and sauce, to pay on any device that supports Messenger. The bot is the latest addition to the brand’s mobile order systems that includes web ordering and app ordering. read more

Subway starts TV series

13-9-2012

Sandwich chain Subway is starting their own comical American TV series. The series, called ‘4 to 9ers’ is all about the daily events of some part-timers and takes place in a restaurant in a shopping mall. The series are specially developed for Subway and consist of 6 shows for now. The creator of the series is also known from the series ‘Two and a half men’.

Sleep in the subway

30-7-2012

Sleep in this festival tent with 16 people or use the London Underground Tube Tent for a party with 72 people. You’ll never have to look for your tent again.

Virtual shopping in a subway station

5-7-2011

Supermarket chain Tesco has developed a virtual shop at a subway station in South Korea. People can shop with their smartphone from billboards and get their order delivered when they get home.

Update: The Bilder & De Clercq grocery store from Amsterdam introduced an interactive wall.

6 course dinner in subway New York

6-5-2011

Several guests received an invitation to take the subway in New York on the 1st of May, where they were treated with a superfast 6 course dinner, organised by chefs of the supper club A Razor, A Shiny Knife. The subway changed into a pop-up restaurant where small luxery dishes where served. The dinner took only 22 minutes.