Tweet to Johannesburg
Because of the World Cup, Nike has a new action. Through social media like Facebook and Twitter, people can send a message, containing an endorsement for their favorite soccer player, which is shown on a large screen on the Life Centre in Johannesburg. This screen, which is half the size of a soccerfield, shows the message with a corresponding animation. After showing the message, the transmitter receives a message containing a picture of her/his headline on the screen. The same technology can be used in a nightclub or a festival.
Bron: Notcot
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