Trends we spotted | Week 45

11-11-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Horecava 2025: this is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious.
• Thomas Baeyens, the chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Tinned fish as the perfect apero during the holiday season.
• Brasserie Appelmans & the Absinth Bar in Antwerp exists 20 years, keep reading to find out how they celebrate. We love the idea of the mini-bar offer!
• On the menu of the Dutch McDonald’s, a McDonald’s X Old Amsterdam burger, their ‘year-end-burger’!
• Another Airbnb icon: House sit for Paddington and The Browns in their London home.
• Spotted on Instagram: a great way to make cheesecake lollies, done by Lolly Bakery!
• Four Seasons celebrates ‘World Kindness Day’ with food at the heart.
• Hilton celebrates their ‘Global Week of Engagement’ and partners with Keep America Beautiful.

Enjoy reading!

Horecava | This is how top chefs see the future of the hospitality industry: socially engaged, innovative and exceptionally delicious

Society is increasingly focusing on healthy living, a good work-life balance and the future of the planet. For decades, the catering industry stood for meat, fish, wine and hard work without a private life. Those times are over. At the Horecava, a Dutch event for the hospitality industry from January  13 to 16 2025, there will be a focus on social trends and social changes in the culinary world. Last week, we already linked to the Taste of Horecava by Gault&Millau and chef Jef Schuur is also shaping the Sustainable Fish Symposium in collaboration with three international three-star chefs and marine biologists at the Horecava. He aims to not only serve sustainable fish dishes in his own Texel restaurant, but also to inspire and inform other chefs. There will also be a Taste of Wine Professional Theatre at the Horecava. And, of course, they focus on ways to prevent employees from leaving. More in the press release, link in the title.

Sardineshop.be | The perfect apero bites for the holiday season

Thomas Baeyens, the passionate chef of restaurant L’Amitié in Antwerp, recently launched his new project: Sardineshop.be. Together with Jeroen Lybaert, he created the web shop for premium canned fish in Belgium and the Netherlands. The rise of ‘tinned fish’ as a trend on platforms such as TikTok has rediscovered and popularised tinned fish among a wide and young audience. From tasty combinations to creative recipes, tinned fish is proving to be versatile, healthy and easy. The webshop offers both individual cans and boxes for those who like to give it as a gift or try different flavours for themselves. The team also regularly shares recipes and serving tips on the website. Check out the website, link in the title.

Brasserie Appelmans & the Absinth Bar exists 20 years | Here’s how they celebrate!

Fun promotions to celebrate their 20th anniversary at Brasserie Appelmans and Absinthbar in Antwerp. Appelmans is one of the first concepts of hospitality wizard Kasper Stuart’s, and they are celebrating this anniversary big time. With, among other things, a revival of the successes from their menu of the last 20 years, a Big Brunch (took place on 3 November), a bar menu with the signature absinthe cocktails of all their iconic bartenders of the last 20 years, a cocktail kit to make your own cocktails at home, ánd during their birthday week (Thursday 28 November to 5 December) they treat their loyal customers by offering the dishes of 2004 for the prices of 2004. What we also really like: as of December 3^rd, they will sell 100 ‘mini bars’ full of cocktail & party fun as a unique end-of-year gift! Check out their festivities on the website, link in the title.

On the menu of the Dutch McDonald’s | a McDonald’s X Old Amsterdam burger

McDonalds’ “year-end burger” is a “Homestyle Crispy Chicken” with Old Amsterdam cheese this year. The combination is available with either a chicken burger or a veggie Valess burger. This is the eighth time McDonald’s has partnered with Old Amsterdam. Check out more specials around the end of 2024 in their press release, link in title.

Airbnb | House sit for Paddington and The Browns in their London home

Another great Airbnb location, we unfortunately missed this one! You were able to book a stay for one night on November 8^th till the 10^th. In celebration of the release of ‘Paddington in Peru’, everyone’s favorite bear, Paddington™, is inviting families worldwide for a once-in-a-lifetime overnight stay on Airbnb at his Windsor Gardens home. Located in a charming and quaint area of London, Paddington shares his home with The Brown Family. More details in the press release on Airbnb. We love some of the Airbnb Icons!

Great way to serve cheesecake, any other cake or even ice cream

Spotted on the Instagram of blogger, Paris.cake. As we’re going to Paris in the beginning of December I searched for Paris on Instagram, this has nothing to do with Paris, but we love how Lolly Bakery creates their cheesecake lollies. The website of this  bakery is linked in the title. We can imagine that the Christmas lolly collection is going to be fabulous.

 

Dit bericht op Instagram bekijken

 

Een bericht gedeeld door آشپزی /کیک/ پاریس کیک قشم (@_paris.cake)

Four Seasons celebrates ‘World Kindness Day’ with food at the heart

‘World Kindness Day’ is celebrated on November 13^th. Four Seasons, a leading luxury hospitality company, is embracing its culture of care and personalized service by placing food at the heart of its global celebration of kindness. Guided by the Golden Rule and the company’s ‘Four Seasons for Good’ program, Four Seasons remains committed to fostering meaningful connections while actively supporting local communities. Building on the success of last year’s World Kindness Day initiative, which raised over USD 350,000 for more than 50 charities worldwide, this year’s theme, Food at the Heart, will see select hotels and resorts offering limited-edition gâteaux (cakes) and unique culinary experiences to celebrate the brand’s dedication to culinary excellence and kindness. Proceeds from each property’s gâteaux and culinary experiences will support non-profits that provide food for those in need. More details in their press release, link in the title.

Hilton celebrates their ‘Global Week of Engagement’ | Partners with Keep America Beautiful

Hilton partnered with Keep America Beautiful to support community revitalization during their ‘Global Week of Engagement’. Hilton reported the significant impact of its annual Travel with Purpose Week, a global week of community engagement among its nearly half a million team members around the world. Every year, Hilton’s global community of team members come together to give back to the communities in which they live, work and travel. By partnering with local organizations, Hilton’s corporate and property-based team members support local destination stewardship, career development, community resilience and other social and environmental priorities. For more information about Hilton’s Travel with Purpose efforts and progress towards its 2030 goals, read about Hilton’s Environmental, Social and Governance (ESG) strategy. More details in their press release, link in the title. Or watch their video, the text continues below the video.

• Product
• Price
• Place
• Promotion
• People