Trends we spotted | Week 34
Bring your dog to dinner during the CESAR Restaurant Weekend
Paris Hilton & Hampton by Hilton - Waffle bosses
a brand IQ test as marketing tool for fans by Chipotle
French startup seeks approval in 5 key markets for cultivated foie gras
Kirishima Shuzo x Starbucks
Wijngaarden open dagen in Nederland
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- French startup Gourmey seeks approval in 5 key markets for lab-grown foie gras.
- Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 in Japan. The facility is 100% generated by sweet potato-generated power!
- World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st.
- Last week Chipotle was calling all scholars to enter a Chipotle IQ test with more than 1 million in Bogos and free burritos. Great idea: an IQ test based on your brand as marketing tool?
- Hampton by Hilton unveils first‑ever Waffle Bosses for National Waffle Day.
- the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend.
- The Vineyard Open Days in the Netherlands take place in September and more than 30 Dutch vineyards are participating.
- A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell. This event took place August 17-18 2024, we spotted a great reel by Taylor King, a recap of the event!
- And a great suggestion: Eleven Madison Bark! 😉
Enjoy reading!
French startup seeks approval in 5 key markets for cultivated foie gras
We wrote about Gourmey, the French startup making ‘cultivated’ (aka ‘lab-grown’) foie gras back in August 2021, at that time they announced that they were working on a lab-grown foie gras that could allow restaurants to continue to serve the highly-prized delicacy in an ethical way. Now, 3 years later Paris-based Gourmey, France’s pioneering cultivated food company, announces it has filed applications with the United States Food and Drug Administration (FDA), the Singapore Food Agency (SFA), the Food Standards Agency (FSA) in the United Kingdom, the Swiss Federal Food Safety and Veterinary Office (FSVO), and the European Commission (EC) and European Food Safety Authority (EFSA) to offer its flagship product to food enthusiasts, chefs, and restaurants, providing a new choice for foie gras enthusiasts globally.
Kirishima Shuzo x Starbucks’ first collaboration facility to open spring 2026 | 100% generated by sweet potato-generated power
Kirishima Shuzo, a brewery in the Miyakonojo, Miyazaki Prefecture in Japan, has adopted a method to generate biogas and electricity from two brewing byproducts: shochu lees and potato scraps. The Miyazaki Prefecture in Japan is famous for producing sweet potatoes and shochu, a spirit distilled from the crop. Recently Kirishima Shuzo and Starbucks announced a partnership to launch a joint establishment. The heat from the “warm wastewater from distillation” generated during the shochu manufacturing process will be used for heating in the winter, and the electricity used in the facility is planned to be ‘100% generated by sweet potato-generated power’. More details in their press release, link in the title.
Recently opened in Miami | Torno Subito by Massimo Bottura
World-renowned chef Massimo Bottura debuted Torno Subito in Downtown Miami on August 21st. The restaurant is located on the top of food and entertainment spot, Julia & Henry’s. This new venture, in partnership with King Goose Hospitality, promises to bring a modern and playful twist to Italian cuisine. More details in the article on Miami Eater, link in the title.
Great idea: a brand IQ test as marketing tool for fans?
Last week Chipotle was calling all scholars to enter the Chipotle IQ test with more than 1 million Bogos and free burritos as prizes. Chipotle Rewards members in the U.S. and Canada could play daily from Tuesday, August 20 through Thursday, August 22 for the opportunity to win a BUY-ONE-GET-ONE free entrée code*. Superfans could also unlock an extra credit question for a chance to score free burritos for a year! All details in their press release, great idea an IQ test on your chain?
Hampton by Hilton unveils first‑ever Waffle Bosses for National Waffle Day
Last week the US celebrated National Waffle Day and as we are giving examples of how to use an International or National Day in the marketing of hotels, restaurants, bars etc. in our trend letter, we thought this is a great example.
Hampton by Hilton has celebrated National Waffle Day (August 24) by unveiling its first-ever group of Hampton Waffle Bosses. This trio of exceptional breakfast hosts from around the globe have been recognized for their outstanding skills in creating innovative recipes for Hampton’s signature and seasonal waffle flavours. The Waffle Boss title, awarded as part of the brand’s 40th-anniversary celebrations, is the culmination of an internal talent search in collaboration with the iconic Paris Hilton. More details in their press release, link in the title.
Inspiration | Bring your dog to dinner during the CESAR Restaurant Weekend
Inspiration for other restaurants or dog food producers: CESAR® Canine Cuisine, proudly part of the Mars family of brands, believes the best life is a shared life, and a better future is one where dogs are welcomed everywhere. That’s why, the CESAR brand teamed up with five of New York City’s most desirable pet-friendly eateries to invite pet parents and their dogs to enjoy a dining experience together during the first-ever CESAR Restaurant Weekend. The event was an endcap to one of the most popular restaurant weeks in the U.S., and was celebrated Friday, Aug. 16 through Saturday, Aug. 17 during set times per restaurant to treat diners and their culinary canines to a curated experience. More details in their press release, link in the title.
Vineyards Open Days in the Netherlands
Sunday September 1st is the first-ever Wine Festival of the Low Countries, including the presentation of the honorary awards surrounding the annual wine awards. The Vineyard Open Days take place in September and more than 30 Dutch vineyards are participating. This year’s Open Days take place in the weekends from Saturday 7 to Sunday 29 September, in the link in the title the list of participating vineyards.
‘The Cantinas’ by Taco Bell
A couple of weeks ago we wrote an article about ‘The Cantinas’ by Taco Bell, link in the title. ‘The Cantinas’, an early retirement community that promised a weekend getaway like no other. August 17-18 2024, guests could embrace the laid-back lifestyle of retirees, regardless of age, in San Diego. Below in the embedded reel by Taylor King, a recap of the event!
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Eleven Madison Bark
A great suggestion! A perfect many courses meal for dogs at Eleven Madison Bark, a project by: @deannabillyprojects, directed by: @davidwma. 😉
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